FIELDNOTESSXSWi Conference

March 2009 | Austin, Texas

John Moore

DISCLAIMER:

I didn’t attend every panel, nor every keynote.

Thus, these notes are woefully INCOMPLETE and INADEQUATE.

They are merely snippets to summarize some stuff I heard at SXSWi.

So much more was spoken that is not captured here.

Dig?

PANEL:

Making Ideas Happen

PRESENTER:Scott Belsky, Behance

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

Ideas sit undone because a lack of

accountability exists.

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

A surplus of ideas is just as

dangerous as a drought of ideas.

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

It is best to generate ideas in

moderation.

Having too many ideas presents problems.

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

Creativityx

Organization of Ideas

= IMPACT

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

Achievements are the results of action

taken.

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

DOERS

DREAMERS

INCREMENTALISTS

….. make stuff happen

….. think, but rarely do

….. dabblers, lack focus

There are:

PANEL:

Making Ideas HappenPRESENTER:Scott Belsky, Behance

Judge people more on INITIATIVE than

experience.

People with “Initiative” are more likely to make ideas

happen.

KEYNOTE:

The Culture of Zappos

PRESENTER:Tony Hsieh, Zappos

KEYNOTE

The Culture of ZapposPRESENTER:Tony Hsieh, Zappos

“If you get the culture right,

everything else falls into place.”

PANEL:

Entrepreneurship in the Belly of the Beast

PANEL:

Entrepreneurship inthe Belly of the Beast

“Build trails, not rails.”

Rails are fixed and rigid.Trails meander and change.

PANEL:

Making BreakthroughsHappen

PRESENTER:Kathy Sierra

PANEL:

Making Breakthroughs HappenPRESENTER:Kathy Sierra

Make the RIGHT things to do EASY and the WRONG

things DIFFICULT to do.

PANEL:

Making Breakthroughs HappenPRESENTER:Kathy Sierra

Create a Culture of Practice.

Apply the concept of “deliberate practice” to how

your business functions.

PANEL:

Making Breakthroughs HappenPRESENTER:Kathy Sierra

Don’t make a better product. Make your product help make

us all better people.

KEYNOTE:

Chris Anderson | FREE

PRESENTER:Chris Anderson, Wired magazine

There are twomeanings of FREE.

Free as in FREEDOM.Free as in FREE BEER.

KEYNOTE

Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine

The end goal of offering your stuff for FREE is to be in the conversation.

KEYNOTE

Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine

The “Freemium” Model

The Good Enough version is FREE.

The Great version sells for a FEE.

KEYNOTE

Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine

The “Freemium” model puts a

premium on making a killer product or

service.

KEYNOTE

Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine

FREE wants to be the natural price.

KEYNOTE

Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine

Free versions of stuff will always

exist. The onus is on producers to make

stuff people will pay for.

KEYNOTE

Chris Anderson | FREEPRESENTER:Chris Anderson, WIRED magazine

FIELDNOTESSXSWi Conference

March 2009 | Austin, Texas

John Moore