Mindshare NA's Guide to SXSWi 2015

7/18/2019 Mindshare NA's Guide to SXSWi 2015

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MINDSHARE

GUIDE

SXSWi 2015



"That small, grass-roots event — which700 people its inaugural year — has sin

mushroomed into SXSW, one of the larand most influential gatherings on the p

– USA Today, March 7, 2014

MINDSHARE AT SXSW 2015



SXSWi

• 30,000+ participants from 83

countries• 1,100 sessions with over 2,000

speakers

• 3,000+ press outlets coveringthe festival




Making the most of SXSWi

• The conference is widespread throughout downtown Austin - be suoutside of just the Convention Center

• Spend time walking around outside of the Convention Center to finbranded experiences

• The trade show floor is only open Sunday-Tuesday; budget ~2 houthe full floor

• Download the SXSW GO app & use it to program your personal sc• Be open to spontaneity & be prepared with a plan B (lines can be l

• Big names on panels draw crowds, “unknown” speakers deliver unexperiences

• There is no Uber surge cap; wear your walking shoes


http://mindshareintheloop.com/




SXSWi Distilled


Mindshare experts will distill the topevents, trends, and emerging topicsduring the festival for marketers

Follow us on Twitter @Mindshare_NAand MindshareInTheLoop.com for:

• Preview POV on what we will see at

SXSWi (published week of event)• Daily blog and video updates,

interviews

• Top 10 Trends from SXSW post-event

https://twitter.com/mindshare_NA



https://twitter.com/mindshare_NA





The

Sessions



What to attend

• Mindshare experts have put

together a selection ofrecommended sessions for eachday of SXSWi.

• These sessions focus on innovation,invention, and key emergingmarketing areas such as sensory.

• The selections were chosen toinspire new thinking, big ideas, andconnecting to where yourconsumers are going.




Friday, March 1311:00am –12:00pm

Digital Diversity: How

Culture Impacts Digital

Hyatt Regency Austin (ZilkerBallroom 2) – 208 BartonSprings Road

Exploring culture in majorgroups across the

increasingly-diverse U.S.,attitudes & priorities, andhow that influences the waypeople communicate online.

Speakers: Facebook, IpsosMediaCT


12:30 –1:30pm

Beacons, mPay, and the

Great Shopper Reboot

Sheraton Austin (CapitolBallroom) – 701 E 11thStreet

Brands/retailers explore theincreasing impact of in-store

sensors and beacontechnology, the pushtowards mobile payments,and more. MediaPost event.

Speakers: Intel, Lowe’s, Alex

and Ani, and MaxMedia

12:30 –1:30p

En Vogue: B

Between Bra

JW Marriott (110 E 2nd St

A wearable teexpert explorintersection o

technology bdown modelscollaborationBirch/Fitbit, A

Speakers: Ardesigner solo

http://schedule.sxsw.com/2015/events/event_IAP41339













Friday, March 132:00 –3:00pm

Millennials and Sports:

Reaching Next-Gen Fans

Four Seasons Hotel(Ballroom AB) – 98 SanJacinto Blvd

Despite the nature of live

sports programming, sportsmedia has to embrace multi-platform to reach millennials.See what the NFL has beendoing in that regard.

Speakers: NFL, NFLNetwork, Re/Code


3:30-4:30pm

Defining the Next-Gen

Retail Experience

Austin Convention Center(Ballroom D) – 500 E CesarChavez St

A new generation of

innovators are changing theway consumers think aboutshopping. And retailersthinking of the retailexperience.

Speakers: Rent the Runway,Sephora, Stitch Fix









Saturday, March 149:30 –10:30am

Machines That Tell Stories

JW Marriott (Room 210) –110 E 2nd Street

How machines are affectingdigital storytelling and newways of finding meaning –

and how to be savvy aboutyour own digital narrative.

Speakers: HP, Polycot Associates


11:00am –12:00pm, 12:30-1:30pm

SXSW Accelerator: Wearable Technologies 1

SXSW Accelerator: Wearable Technologies 2

Hilton Austin Downtown (Salon J) – 500 E 4th Str

3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Digital Health and Life Scie

SXSW Accelerator: Digital Health and Life Scie

SXSW Accelerator® is a two-day pitch event in sifor early stage technology startups to pitch their pservices to industry technology experts, high profpersonnel, and venture capitalists / angel investoprize winner for each category will be selected at two as part of the evening SXSW Accelerator AwaCeremony.













Saturday, March 14


11:00am-12:00pm; 12:30-1:30pm

SXSW Accelerator: Social Tech 1

SXSW Accelerator: Social Tech 2

Hilton Austin Downtown (Salon G ) – 500 E 4thSt

SXSW Accelerator® is a two-day pitch event insix categories for early stage technologystartups to pitch their product and/or services. Agrand prize winner for each category will beselected at the end of day two as part of theevening SXSW Accelerator Awards Ceremony.

11:00am-12:00pm; 12:30-1:30pm

SXSW Accelerator: Enterprise/

Tech 1SXSW Accelerator: Enterprise/

Tech 2

Hilton Austin Downtown (Salon FStreet

SXSW Accelerator® is a two-daysix categories for early stage tecstartups to pitch their product andgrand prize winner for each categselected at the end of day two asevening SXSW Accelerator Awar













Saturday, March 14


3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Ent. & Content Tech 1

SXSW Accelerator: Ent. & Content Tech 2

Hilton Austin Downtown (Salon G ) – 500 E 4thSt

SXSW Accelerator® is a two-day pitch event in

six categories for early stage technologystartups to pitch their product and/or services. Agrand prize winner for each category will beselected at the end of day two as part of theevening SXSW Accelerator Awards Ceremony.

3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Innovative

SXSW Accelerator: Innovative

Hilton Austin Downtown (Salon FStreet

SXSW Accelerator® is a two-daysix categories for early stage tecstartups to pitch their product andgrand prize winner for each categselected at the end of day two asevening SXSW Accelerator Awar











Saturday, March 143:30 –4:30pm

The Future Role of Tech in

Dining and Food

Austin Convention Center(Ballroom D) – 500 E CesarChavez St

Chef David Chang(Momofuku) talks about the

shifting landscape of diningand how technology isrevolutionizing the way weinteract with, and consume,food.

Speakers: Momofuku, The Awl


5:00-6:00pm

A New Authenticity in a

Holographic World


How the unreal world isenhancing experiences for

people and impactingperceptions of reality, andthe art of creating authenticholograms.

Speakers: Valis – Virtual Artists Agency and Pound &Grain Digital









Sunday, March 159:30 –10:30am

Storytelling with the New

Screens

Austin Convention Center(Room 12AB) – 500 E CesarChavez St

How will 3D printers, VR, AR, and smart objects/cities

reinvent the future ofstorytelling? Findings fromUSC's Annenberg InnovationLab.

Speakers: USC AnnenbergInnovation Lab


11:00am –12:00pm

Give Me Your Data – But

Stay Away From Mine!


Don't track or collect mypersonal data, but find me

the fastest route, if I'm lost, &personalize everything. Howdo we navigate theschizophrenia?

Speakers: Banjo, ApplicationDevelopers Alliance

12:30 –1:30p

Activism At

Supporters T

Austin Conve(Room 10ABChavez St

How to build that matter; tdigital focus

acquisition &community ofollowers.

Speakers: DoWorld WildlifeChange.org, P














Sunday, March 159:30-10:30am (Enterprise/Smart Data) | 11:00am – 12:00pm (Digital Health) |12:30-1:30pm (Innovative World) | 2:00-3:00pm (Wearables) | 3:30-4:30pm

(Entertainment and Content) | 5:00-6:00pm (Social)

SXSW Accelerator Finals:

Enterprise/Smart Data | Digital Health & Life Sciences | Innovation World |

Wearables | Entertainment and Content | Social

Hilton Austin Downtown (Salon FG) - 500 E 4th Street

The finalists from the previous day’s pitch competition compete and show off

their applications/technologies in one last round. Categories include: Enterpriseand Smart Data, Digital Health and Life Sciences, Innovative World, Wearables,Entertainment and Content, and Social. A grand prize winner for each categorywill honored in the evening at the SXSW Accelerator Awards Ceremony.

Speakers: various startups, presented by Oracle
















Monday, March 1611:00am –12:00pm

An Interview with Yik Yak’s

Founders

Austin Convention Center(Ballroom A) – 500 E CesarChavez St

GigaOm interviews thefounders of Yik Yak for a

look at changing messagingapps & how usage patternsof college students can applyto older audiences.

Speakers: Yik Yak, GigaOm


11:00am –12:00pm

Breaking the 4th Wall:

Audience Participation. In Digital Age

Four Seasons Hotel (SanJacinto) – 98 San JacintoBlvd

How content producers candeliver new experiential

types of entertainment basedon emerging technology,changing audienceexpectations, and more.

Speakers: Brain Factory,Warner Bros, Portal Ent, SyncScreen

12:30 –1:30p

Balancing D

JW Marriott (E 2nd Street

How fashion retailers can balance betwinsights glea

data/analytictaking risks afor unpreced

Speakers fro

media/fashioconsultants



http://schedule.sxsw.com/2015/events/event_FP42411












Monday, March 165:00 –6:00pm

AR and VR: Moving

Beyond the Square Screen Four Seasons Hotel (SanJacinto) – 98 San JacintoBlvd

How augmented reality andvirtual reality are

fundamentally changing theentertainment landscape &how we can prepare andadapt.

Speakers: Machinima,DAQRI, Snaps


5:00-6:00pm

Getting Men Comfortable

with Mobile ShoppingJW Marriott (Room 205) -110 E 2nd St

The growth of mobilecommerce & the impact ofsocial shopping apps. Theprocess of getting men morecomfortable with shoppingon their smartphones.

Speakers: Lowekey Media, Android Homme, Troy Alexander









Tuesday, March 1711:00am –12:00pm

Better and Faster: Predict

Opportunity & Win in 2015 Austin Convention Center(Ballroom A) – 500 E CesarChavez Street

Trend Hunter’s guide to

unexploited trends in 2015,

plus six patterns ofopportunity in interactive & aquick guide to neurologicaltraps that hinder smartpeople.

Speakers: Trend Hunter


11:00am –12:00pm

AJ+ Presents the Future of

Engagement Austin Convention Center(Next Stage) - 500 E CesarChavez Street

There’s no denying that AJ+

has disrupted the news

world. How they’readdressing the changinglandscape of storytelling inthe digital/mobile age.

Speakers : AJ+ (Al Jazeera’s

digital outlet)

12:30 –1:30p

The Future i

Storytelling Hyatt RegencBallroom 2-3Springs Road

An exploratiogrowth in vie

short-form coaffecting genhabits, and wthe future.

Speakers: MaCAA, Bloomb












Tuesday, March 173:30 –4:00pm

Understanding the

BeacosystemRadisson Town Lake(Riverside Ballroom) – 111 ECesar Chavez Street

Use beacon technology ininnovative ways requires anecosystem of apps andactive users to make themwork. This session shouldhelp.

Speakers: Kwolia, InMarket,TPN


3:30-4:30pm

Personalization

Uncovered: Creeps vs. Grocery Store

Hyatt Regency Austin (HillCountry ABCD) – 208 BartonSprings Road

A discussion about

managing the fine linebetween using personalizeddata to add value to in-storeshoppers and using it tocreep them out.

Speakers: Adobe, Aetna,Dell










HyattRegency

Sheraton Austin

JWMarriott

Radisson

FourSeasons

Convention Center &

Hilton



Around

Austin



Things to see & do around Austin


1.State Capitol

Building

What:

Texas State CapitolWhere:

Congress & 11th St

When:

Year round 7am-10pm

2.Rainey Street

What:

Old homes converted to

bars & restaurantsWhere:

Rainey Street

When:

Year round

4.Austin’s Bat

Colony

What:

Largest Bat Colony inNA

Where:

Congress Bridge

When:

At Sunset in March- April

3.Barton Springs

Pool

What:

68 degree naturalspring pool

Where:

Barton Springs Road

When:

Year round 8am-6pm(closed Tuesdays)

SR



Things to see & do around Austin


6.Jester King

Brewery

What:

Craft Brewery TastingRoom

Where:

30 min drive towardsDripping Springs

When:

Fri 4-10pm, Sat 12-10,Sun 12-6

2.Road Trip to Salt

Lick

What:

Notorious BBQ

(BYOB and Cash only)

Where:

30 min drive towardsDriftwood

When:

Everyday, 11am-10pm

4.Broken Spoke

What:

Honky Tonk Dance

HallWhere:

South Lamar (10minute drive from

downtown)

When:

10:30-11:30 Tues-Saturday

3.Alamo

Drafthouse

What:

Movie theater w food& drinks served in

theater

Where:

5 locations around Austin

When:

Year round

R



Places to eat around town


Qui

Perla’s Seafood

Easy Tiger

BeerGarden

Rainey

Street

Uchi

Odd

Duck

Driskill

Hotel

Franklin’s

BBQ

La Condesa

Torchy’sTacos

Wink

Restaurant

& Wine Bar

Guero’s Taco Bar Enoteca &

Vespaio

Max’s Wine Dive

Z’Tejas

Second

24 Diner

Lamberts

BBQ

Hopdoddy burgers

Salty Sow

Eastside Cafe



Getting around town

Hail ACab

Austin

Free app foriOS and Android


Uber

Free app for

iOS and Android

Lyft

Free app for

iOS and Android

Car2Go

Car sharing

service, cars fit 2people

$35 one time signup fee

$15/hour or$85/day

Zipcar

Car sharing

service, range ofcar sizes

$85 sign up fee

$10/hour or$69/day

http://hailacabapp.com/index.html



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https://www.lyft.com/cities/austin

https://www.car2go.com/en/austin/

http://www.zipcar.com/austin/find-cars

http://www.zipcar.com/austin/find-cars

https://www.car2go.com/en/austin/

https://www.lyft.com/cities/austin

https://www.uber.com/cities/austin




THANK YOU

Mindshare NA's Guide to SXSWi 2015

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