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Presentation to SJSU Green Wave
ProgramCaliforniasGreen Innovations Challenge Grant
and the SolarTech SWIC Response
SolarTechs, NOVAs and Foothill-DeAnza CCDs Partnership:
SolarTech Workforce Innovations Collaborative
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Who Are We?
SolarTech Workforce Innovations Collaborative:
Program/Team Structure & Key Elements
SolarTech:
Industry Association 100+ Members Representing some
of the largest solar
players world wide.
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SWICs Bottom-Line Goal Find the right renewable energy jobs in the
right timeframe,
with enough granular skill requirement details,
such that training providers can develop theright programs,
enabling talent coaches working withdisplaced workers to fill these positions.
Successfully placing 172 individuals
Sooner than later.
Experiment and figure out the bestmodel.
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SolarTech Standards and Best practices.
Long term goal: Local Pilot shared throughout
State and Nationally Through IREC and DOE
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SolarTech Workforce Innovations
Collaborative, Placement Goals:
Grant Targets
245 participants that will receive training
172 participants that will completetraining and enter unsubsidized
employment in the targeted industry We industry help, ideas and guidance.
We need to leverage multiple business andpartner channels?
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Target Demographic and Student Profiles
Displaced Workers/Student Profiles: All senior level professionals recently excessed from
multiple different high tech industries.
Most have previous high tech experience in product
support, business development, project management,and/or have run their own business.
Most have multiple undergraduate and graduate degrees,and a few are Ph.D. level.
All are enrolled in Nova and can be researched in theLinked-in group established for this purpose:
SWIC Placement Group
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SolarTechs Role
Investigation
Engage Industry through a variety of
techniques Not dependent on any one technique Analysis: Connecting the dots and
continuous validation
Dissemination & Outreach
Engage Industry through a variety of
techniques Not dependent on any one
communication technique
Creating a shared ownership andengagement
Often the same or similar process
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Multi-Level Data Gathering & Analysis
Maintenance &
Operations
Firms
Forums
1
Visits
2Publish
Forums, Employer visits andSymposiums to define requirements
Utilities & Other
Technology
Providers
ol rTech, O :
efining eeds
M nuf cturers,
Inst llers
Ph se 1WIBs
Blogs
Interviews
Forums
ymposiums
ummits
urveys
Other 3rd P rty Rese rch nd Coll bor tion
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Implementation & Results
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Released
RecentlyAn in-depth local labormarket examinationbased on both primary
and secondaryresearch.
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Leading to Initial Training Offerings
Class Profiles and Opportunities FootHill Engineering 600: Broad overview of both Energyand Renewable Energy industry; comprehensive and in-
depth.
Solar Technical Sales and Proposal Development:Comprehensive study of the solar PV industry from a sales
prospective and elements of a well prepared proposal.
The above prepares a candidate (with other previous hightech industry experience) for residential solar sales, channel
support, back-end support (rebate, permitting andoperations), and other business 2 business relationships.
Investigate next school deployment opportunities
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Implementation & Results
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SolarTechs Outreach Role
Manufacturers,
Installers
WIBs
SolarTech, NOVA
& Partners: Out-Reach
I
RECNABCEP
Contractors /
Construction
Phase 3
Maintenance &
OperationsFirms
Utilities & Other
Technology
Providers
ProgramAwareness & ResultsMarketing
EmploymentCandidateAvailabilityMarketing
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Program Awareness and Results Marketing
Manufacturers,
Installers
WIBs
SolarTech, NOVA
& Partners: Out-Reach
IREC
NABCEP
Contractors /
Construction
Phase 3
Maintenance &
OperationsFirms
Utilities & Other
Technology
Providers
Blogs
Forums
Articles
Symposiums
Summits
Surveys
Other 3rd Party Research and Collaboration
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Employment Candidate and Availability
Marketing
Manufacturers,
Installers
WIBs
SolarTech, NOVA
& Partners: Out-Reach
IREC
NABCEP
Contractors /
Construction
Phase 3
Maintenance &
OperationsFirms
Utilities & Other
Technology
Providers
SolarTechs Industry linkage
and relationship role places
it in a position to engage
industry and define effective
placement strategies tosuccessfully place trained
students into relevant
renewable energy positions.
Building/LeveragingChannels to Employment
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Nova Workforce Board Role
Case management
Screening and coaching
Tactical/individual placement assistance versus
SolarTech broader strategic outreach role. Establish tools enabling individual HR
engagement: Linked-in group for example.
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Not a Single-Cycle Event
Re-engage/Continuous Improvement Re Engage Industry Continuous Analysis and Information updates to
Education and WIB community
Continuous Analysis and asking the tough questionsof industry leaders
SolarTech, NOVA:
Defining NeedsSolarTech, NOVA
& Partners: Out-Reach
Foothill-DeAnza
& Partners:
Training Development
Engage IndustryEngage Industry Commitments and ReportsCommitments and Reports
Training DefinitionTraining Definition DeploymentDeployment
ReRe--engage Industryengage Industry PromotePromote
Phase 1
Phase 2
Phase 3
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Interviews: 20 + employers Reports: First major work released Dec 15th
Forums: 2 forums covering Sales, manufacturing andadvanced engineering
Symposiums: Upcoming in partnership with PG&Efocused on IDSM and Convergence.
Training Programs Deployed (FHDA): 12 week overview of the energy and renewable energy industry
Solar PV Technical Sales and Proposal Development
Training Programs under Development Working with Ohlone and Cabrillo to broaden deployment of above
Advanced Solar PV Engineering
Solar and renewable energy financial analysis
Successes to Date
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Multiple Layers, Multiple Channels, Frequent
Multiple
Data
Source
Channels
Tapping
IntoIndustry
And Members
Blogs
Analysis
Reports
Multiple
Communication
Channels
To
Industry
And Members
Distilling of
Recommendations
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Higher Education Connection:
SWIC: Supports the Complete Value Chain
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University Connection:
Sustainability and Growing the Economic Pie
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Next Steps: 2011 into 2012
Silicon
Valley
Pilot
Expand
throughout
Calif. with
other
colleges
and WIBs
Work withDOE
regions, col
leges and
WIBs
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SolarTech Workforce Innovations Collaborative:
An R&D Project in Process
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Some Energy Sector Background
Courtesy of PG&E
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The Big Driver - RPS Policies
Renewable portfolio standard
Renewable portfolio goal
www.dsireusa.org / January 2011
Solar water heating eligible *
Extra credit for solar or customer-sited renewables
Includes non-renewable alternative resources
WA: 15% x 2020*
CA: 33% x 2020
NV: 25% x 2025*
AZ: 15% x 2025
NM: 20% x 2020 (IOUs)10% x 2020 (co-ops)
HI: 40% x 2030
Minimum solar or customer-sited requirement
TX: 5,880 MW x 2015
UT: 20% by 2025*
CO: 30% by 2020 (IOUs)10% by 2020 (co-ops & large munis)*
MT: 15% x 2015
ND: 10% x 2015
SD: 10% x 2015
IA: 105 MW
MN: 25% x 2025(Xcel: 30% x 2020)
MO: 15% x 2021
WI: Varies by utility;10% x 2015 statewide
MI: 10% + 1,100 MW x2015*
OH: 25% x 2025
ME: 30% x 2000New RE: 10% x 2017
NH: 23.8% x 2025
MA: 22.1% x 2020 NewRE: 15%x 2020(+1% annually thereafter)
RI: 16% x 2020
CT: 23% x 2020NY: 29% x 2015
NJ: 22.5% x 2021
PA: ~18% x 2021
MD: 20% x 2022
DE: 25% x 2026*
DC: 20% x 2020NC: 12.5% x 2021 (IOUs)10% x 2018 (co-ops & munis)
VT: (1) RE meets any increasein retail sales x 2012;(2) 20% RE & CHP x 2017
KS: 20% x 2020
OR: 25% x 2025 (large utilities)*5% - 10% x 2025 (smaller utilities)
IL: 25% x 2025
29 states +DC and PR havean RPS(7 states have goals)
OK: 15% x 2015
PR: 20% x 2035
WV: 25% x 2025*
VA: 15% x 2025*
DC
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Transmission
PlanningEngineer
Maintenance and
ServiceTechnician-Wind
Green Jobs by Education Level
High
School
Certificate AS/AA BS/BA MS/MA PhD
SolarInstaller$25-45/yr
Wind TurbineMaintenance
Solar Sales
ResearcherWind TurbinePower SystemEngineer
SolarEngineer$60-75k/yr
ProjectManager -Wind
Bio-GasProjectEngineer
Wind TurbineTechnician $35-45k/yr ($73-86k/yr w/
experience)
ResidentialSolarConsultant$45-85k/yr
Solar
Foreman
Electrician$45-75k/yr
Solar
EngineeringTechnician
SolarEstimator
EnergyInstallationSpecialist$30k+/yr
FieldTechnician
DesignDrafting
LabAsst.Solar Startup$20/hr
Solar Sales$60k/yr
SolarReliabilityTechnician
MechanicalForeman-Solar
Land Agent
Meteorologist
Meteorologist
TechnicalTrainer - Wind
Biologist
Biologist
(Red=Entry Level)
Solar SalesEngineer/Project
Developer
Construction
Engineer-Wind
CommissioningTechnician-Wind
Wind TurbineAssembly
Lead SolarInstaller
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Results of our Research
Scope of SWIC Research Activities
SWIC Job Board Studies
Renewable Energy Labor Market StudiesUpcoming: Solar Workforce Staffing Survey
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Scope of SWIC Research Activities
SMEInterviews
Job BoardStudies
IndustryRoundtable
Events
StaffingSurveys
Labor MarketReports
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Agenda
Scope of SWIC Research Activities
SWIC Job Board Studies
Renewable Energy Labor Market Studies
Upcoming: Solar Workforce Staffing Survey
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SWIC Job Board Studies
SolarTech analyzes job posting statistics on a monthly basisacross multiple sectors;
Postings are compiled from job board aggregatorwww.simplyhired.com;
Sample over 300 data points from 3,500 jobs (10%)
October & November: Solar (PV & CSP) December: Energy Efficiency
January: Demand Response & Utility Working to automate collection and streamline analysis
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Setting the StageNational Solar Job Census 2010, Solar Foundation
Domestic solar economy 2010 = 93,000 jobs 2011 = 117,000 projected jobs across all sectors
2010-2011 job growth = 26% vs. 2% U.S. economy
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64% of the employers are
companies involved in
system deployment
1) Developer / Installer
2) Manufacturers w/ systemdevelopment business
3) EPC
4) Utility / IPP
31% of the companies are
involved in manufacturing :
1) Components (modules &
balance of system)
2) Equipment
3) Materials
Solar Employment at a Glance
34%
19%
17%
11%
6%
4%
3%
3%
2%
1%
1%
1%
0%
0% 10% 20% 30% 40%
Developer / Installer
Manufacturer - Component
Manufacturer & System
EPC / Project Development
NA
Manufacturer - Equipment
Distributor
Professional Services (IT, etc)
Manufacturer - Materials
Not-for-Profit
Utility & IPP
Financing
Retailer
Industry Segments
% of Postings
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Top Solar Jobs - System Level
29%
24%
21%
2%
11%2%
3%
2%
2%2%
1%
1%
0% 10% 20% 30% 40%
PV System Project
PV System Sales
PV System Engineering
Engineering
PV InstallationProduct Development
Component Sales / Business
Manufacturing
Operations / Supply Chain
Technician
Finance
ITConstruction
Product Management
Marketing
Science / R&D
Human Resources
Sales Engineer
By Funtion
% ofTotal
% System
Postings are classified
according to 16 functions
64% of the jobs pertain to
PV system deployment
Top Jobs :
29% - System Project
Management
24% - System Sales
21% - System Engineering
11% - Installation
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Postings are classified
according to 16 functions
31% of the jobs pertain to
component, equipment or
material manufacturing
Top Jobs with Manufacturers:
31% - Engineering
15% - Product Development
8% - Sales
8% - Technicians7% - Other Manufacturing
(i.e. Process
development, QA, assembl
y)
18%
18%
14%
10%
8%
5%
5%
3%
3%
3%
3%
2%
2%
2%
2%
1%
1%
1%
31%
15%
8%
7%
5%
8%
0% 10% 20% 30% 40%
PV System Project
PV System Sales
PV System Engineering
Engineering
PV Installation
Product Development
Component Sales / Business
Manufacturing
Operations / Supply Chain
Technician
Finance
IT
Construction
Product Management
Marketing
Science / R&D
Human Resources
Sales Engineer
By Funtion
% ofTotal
% Manufacturing
Top Solar Jobs Manufacturing level
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Candidate Requirements - Experience
Most jobs require about 5yrs. professional experience
High number of unspecifiedamount of experience (NA)
10% require less than 2 yrs.
Manufacturers have a
greater number of jobsrequiring more experience
(33% > 7 yrs)
23%
23%
20%
11%
9%
9%
2%
0% 5% 10% 15% 20% 25% 30%
2-5 years
5-7 years
10-15 years
7-10 years
0-2 years
15
years
Experience
% o f To tal % Manufac tur ing %
ystem
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Candidate Requirements - Education
7%
%
%
3%
3%
3%
%
%
%
%
%
0% 20% 40% 60% 80%
Bachelor's Degree
NA
aster's Degree
High School
Some College
rade (
lectrician or
Professional
Associate's Degre e
Doctorate
A
renticeship
Some High School
Education
% o f
otal % Manufacturing % S
stem
Majority of jobs require aBachelors Degree
4% of jobs are available tocandidates with Associates
Degree or Some College
Limited opportunities existsfor candidates with high
school (3%)
High number of unspecifiededucation could be lower
requirements (26%)
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Seniority & Source of Posting
!
" #
8
#
0% 2 0% 40 % 6 0 %
Mi $ - % eve l & ' $ e ( e ' $ e ')
0o
1
2
3i
4 5
2
o3
E'
)
6
7
-%
eve l8
9 9oci a
)
e
Ma ' a @ e 6
Ai
3ec
2
o3
EB
ec C)
iveDE
F G H - % evel I
Seniority
%ofP
o)
al %ofMf@
% a)
Q
7
9
)
eR
%evel
#
S
"
9
1!
0 % 2 0% 40 % 60 % 80%
E R ( loye 6
Job T oa 6 $
U
2
affi1
V
W
V
e1
cy
O)
X e 6
Source of Posting
%P
o)
al %Ma ' C fac)
C 6 i ' @ % a)
Q y 9)
e R % eve l
50% are mid-level jobs Moderate percentage of
entry-level jobs (22% )
More than 50% of jobpostings listed on
employers websites
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Energy Efficiency
37Y
13
12Y
8Y
7
6Y
5Y
4
2 Y
2Y
1
1Y
1Y
1
a a a b gi b ee c
Pd e
jef g
Mah
aged
Sales
i p b s q l r a b r
Pd e
gda
sMa
hage
d
S t e f ialis g
a b e c g u v b al u s r
Fw h x
ih
g Faf
iliga
g e d
Resea d f y e d
Macke
ri
bg
he
dg
w xi
g e d
Le
gisgi
fs
P c p q r Ma b age c
e
f y hi
fia
h
Energy Efficiency o s
Y
e
e P
es
gi
hgs
s:37% - Energy Efficiency Engineer
13 - P je Ma age
12 - Sales
Se S ei i s: Energy Efficiency Engineer Energy Analyst Funding Facilitator Energy Auditor
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Requirements for EE jobs
64 %
19 %
1
%
6%
ch
lor'
t
r'
octor
t
Hi
h
chool
Education%o
o o
tin
45 %
3j
%
13%
5%
5%
3-5k
r
6-1l
k
r
l
-m
k
r
11-15k
r
n
15k
r
Experience%o
o o
tin
or th nh l (58%) r quir
5 years experience
Most positions (64%) require
a Bachelors degree (BS)
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Integrated Demand Side Management
CA only jobs / 2 search terms:
Energy Efficiency (EE) Integrated Demand Side
Management (DSM)
1) 0% DSM jobs w/ IOUs vs. 30%
of all EE jobs
2) Engineering & Environmental
services rank 2nd for EE total
Note: 100 EE job postings yielded 50 unique
postings (50% duplicate); Total = EE & DSM
30%
23%
20%
o3%
%
%
3%
2%
80 %
o 3%
%
0%
0%o
00 %
In
s
o
Own
d
Empo
zo
{
s
d
Eng
n
ng|
En
onm
n
a
S
v
}
s
Consu
ng~
m
O
h
zo
o
po
| ad
Ogan
a
on
R
s
a }
h Ins
u
ub
}
ow
End
s
Industr S nt
%
o
a
% DS
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EE & DSM Employment at a Glance
17
1
11
9
9
5%
5%
3%
3%
3%
3%
2%
2%
33 %
20 %
33 %
7%
7%
0% 5% 10% 15 % 2 0% 2 5% 30% 35%
Ene rg Effienc Engineer
ro
ec
Management
An a st
Engineer
ro ct Management
Poic
/Reg
ator
Sa es
Cons tant
Program Management
Ene rg Management
Funding Facilitator
Mar eting
S ecialist
Ene rg
An alyst
Researc er
o F nction
% Total % DSM
Postingsare classified according to15 functions
Combined EE &DSM:
Energy Efficiency Engineer (17%)- All engineers = 26%
Project Management (17%) Analyst (13%)
Top DSM Jobs:
Analyst (33%) Product Management (33%) Engineer (20%) or Program
Engineer
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Required CredentialsEducation & Years of Experience
Over 75% of the positions
require a Bachelors degree
Greatest number of jobs
require 5-7 yrs & 7-10yrs
EE NA: 10% entry-level jobs
DSM NA: all mid-level jobs
77 %
14%
%
80%
13%
7%
0% 50% 100%
Bachelor's Degree
NA
Master's Degree
High School
Associate's
Doctorate
Professional
rade
Apprenticeship
du ati n
%
o tal % D SM
28 %
28 %
25%
16%
3%
40%
20%
33%
7%
0% 20% 40% 60%
5-7 years
7-10 years
NA
2-5 years
10-15
0- 2 years
15+ years
xperien e
%
otal % DSM
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Agenda
Scope of SWIC Research Activities
SWIC Job Board Studies
Renewable Energy Labor Market Studies
Upcoming: Solar Workforce Staffing Survey
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SolarTech ReportRenewable Energy Labor Market Study
1st SolarTech Renewable EnergyLabor MarketAnalysis
Output from last SolarTechRenewable Energy WorkforceForum, October 2010
Special emphasis on solarPVsales professionals
Presents industry analysis of jobgrowth & hiring trends for solar
integrators Includes national & regional data
Download: www.solartech.org
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Renewable Energy Labor Market Study #1
PV System Sales
Key Finding:
10% - 20% ofworkforce pure-
play installation
companies are
sales
CA PV SYSTEM SALES JOBS 2011Total 1,692-3,384 New 650-1,300
CA INSTALLER & DEVELOPERS 2010
49% in Installation (3) 16,920 Jobs
CA SOLAR EMPLOYEMENT 2010 (2)
1,072 Firms 36,000 Jobs
Source: (2) Solar Foundation, National Job Census 2010,P. 63; (3)P. 14
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Renewable Energy Labor Market Study #2
Output from December 2010Renewable Energy WorkforceForum,
Special emphasis on SolarManufacturing
Presents industry analysis of jobgrowth & hiring trends ofmanufacturing companies
Includes global, national & regional
data Download: www.solartech.org
Solar Man fact ring Jobs in CA
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Solar Manufacturing Jobs in CA
PV & CSP
Key Finding:
CAmanufacturersare driven out toother U.S. statesand oversees.
10,000 employedw/ CA start-upmanufacturers: R&D Engineering Product
development Supply chain Business
development
PERMANENT CA SOLAR JOBS (2011-2014)
Total 4,932 (PV & CSP)
CA JOBS in SOLAR MANUFACTURING
PV 3,775(2010-2013)2 CSP 19,000 (2010-2014)
US JOBS in SOLAR MANUFACTURING 1
24,916 in 2010 33,982 in 2011 (+36%)
Source: (1) Solar Foundation, National Job Census 2010,P. 63; (2)California Alternative Energy and Advanced TransportationFinancing Authority.
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Agenda
Scope of SWIC Research Activities
SWIC Job Board Studies
Renewable Energy Labor Market Studies
Upcoming: Solar Workforce Staffing Survey
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Solar Workforce Staffing Survey
SolarTech partnership with SJSUs School ofBusiness to perform quantitative research
Conduct targeted needs analysis of renewable
energy employers
Focus of next survey: Demand and hiring practicesfor Solar PV Sales professionals
Results available at upcoming SolarTech SolarSummit March 29-30
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Contact
Justin Bradley, Bradley Consulting
Justin.bradley@bradley-group.net
408/838-4749