Fashion Focus 2013

Post on 02-Nov-2014

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Presentation of 2013/2014 Women's and Men's Fashion Trends as well as Online Marketing Trends and Tips for Retailers in Providing Product Feeds to Publishers

Transcript of Fashion Focus 2013

Trends 2013

Kavita Verryth &Abbie Bjugstad from

Present...

● Spring/Summer 13 ● Autumn/Winter 13/14 ● Consumer Trends● Mobile/Tablet Optimisation● Loyalty Marketing● Optimising for Publishers● 2013 Fashion Calendar

● New and innovative international concept

● NL, FR, DE, USA & UK● Daily source of inspiration● Fashion news, latest trends,

new online stores, must-haves, seasonal sales and the most popular brands

● Filter options to make browsing easier and quicker

● Social network of users who can share their style and follow others

THE SOCIAL SHOPPING SITE

Marc Jacobs - Louis Vuitton - Ralph Lauren - Lanvin - Saint Laurent - Moschino

Zalando - House of Fraser - Dorothy Perkins - Zalando - Spartoo - My-Wardrobe - Sarenza

Print

Haider Ackermann - Louise Gray - 3.1 Phillip LIm -Vera Wang - Clover Canyon

Debenhams - House of Fraser - John Lewis - Missguided - Urban Outfitters - Ted Baker

Oscar de la Renta - House of Holland - Peter Som - Christian Siriano - Yigal Azrouel

Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardrobe - Zalando - Sarenza

fdsafdsafdsa Balmain - Mulberry- Issey Miyake - Max Mara - Christopher Kane - Vivienne Westwood

Dorothy Perkins - House of Fraser - Zalando - Debenhams - Miss Selfridge - Marks & Spencer

● Double Breasted Blazers

● Classic Look● Summer

Coats● Neon● Suit Shorts

Paul & Joe -VivienneWestwood -Valentino -Dolce Gabbana -Cavalli -Balmain

Dorothy Perkins - AX Paris - Ted Baker - House of Fraser - My-Wardrobe - Debenhams

Antonio Marras -House of Holland - Manish Arora -Oscar De La Renta - Tom Ford

Tommy Hilfiger - BooHoo - Monsoon - John Lewis - New Look - Zalando - Nelly.com

Balmain - Dries Van Noten - Issey Miyake - Max Mara - Rodarte - Vivienne Westwood

Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardobe - Zalando - Sarenza

House of Holland - Manish Arora - Matthew Williamson - Oscar De La Renta - Peter Pilotto

Boohoo - Sarenza - New Look - Monsoon - Urban Outfitters - Zalando - Dorothy Perkins

● Colour: Safety Orange

● Contemporary Conservative

● Coats● Graphic Prints● Headwear

● First Time Older Shoppers○ Retailers and Publishers in Sync

● Peak Period Conversion Rates○ Customer Service○ Guest Profiles○ Special Offers & Deals

Optimising Mobile/Tablet Strategy

● Responsive Design vs. Mobile Website● Highlight Crucial Information● Develop a Mobile Email Strategy● Review Mobile Analytics

Increasing Loyalty Marketing

● Social Media Connection● Build a Reputation for Reliability● Be Flexible with Policies● Improve Your "Thank You"

Marketing Collateral Brand GuideProgram Updates Our Data Feed Dream:● Size● Colour● Material● Stock Quantity

April Coachella Music FestivalVogue FestivalWedding & Summer FashionMay 6th MET Gala Ball - Punk InfluenceCannes Film FestivalSummer Body/Beauty Prep & SwimwearJune Graduate Fashion WeekRoyal Ascot & WimbledonGlastonburySummer Accessories & FootwearJuly Kate Middleton & Kim Kardashian Due

AugustA/W Trends Re-cap

September London S/S14 Fashion Week

Vogue Fashion Night Out October

Winter Buys. Coats & BootsNovember

Christmas Party EditsDecember

Holiday Period Mega Monday & Boxing Day Sales

Gift Giving

Kavita Verryth kavita@fashionchick.co.uk Abbie Bjugstad abbie@fashionchick.com

Any questions? We don't bite!

Come have a chat with us!

CONTACTkavita@fashionchick.co.ukabbie@fashionchick.com