Transcript of Fargo 10.5
- 1. eBoot Camp and Dale Carnegie Present: Social Media: Its a
Mouth Full! Sunday, October 10, 2010
- 2. Introduction: Sunday, October 10, 2010
- 3. Todays Agenda A Social Media Strategy - start to nish The
tools to use How to use them effectively Time-saving tips End Goal:
Create a Powerful Web Presence for your Business. Sunday, October
10, 2010
- 4. 5 Ps Start with a PLAN Have a PROCESS behind you Use
PERFORMANCE metrics Dont sell, Softly PROMOTE! PHISH where the
PHISH are? Sunday, October 10, 2010
- 5. Whats your PLAN? What are you looking to accomplish?
Engagement? Brand Awareness? Leads? Product Sales? How will you
know if youre successful? Sunday, October 10, 2010
- 6. Website Goal: Capture Their Info Name Email to your sweet
spot Sunday, October 10, 2010
- 7. An example of a Process to follow I use social media only
for Building Rapport and Generating Interest. I did not have
business success with social media until I understood the rest of
the Sales Advantage Process. Sunday, October 10, 2010
- 8. Performance Metrics Google Analytics - measure trafc Bit.ly
- watch where your trafc comes from Be Creative - incentivize
people to tell you how they found you Sunday, October 10, 2010
- 9. Dont Sell, Softly Promote Dont sell new brakes, offer free
estimate Dont sell food, offer specic social media specials Dont
sell an appointment, offer free advice and build credibility
Sunday, October 10, 2010
- 10. Phish where the Phish are Facebook = 500 mil. users More
time spent of Facebook than any other site Youtube - 2nd largest
search engine in the world Linkedin = Every Fortune 500 Company is
active And Justin Bieber is on Twitter! :) Sunday, October 10,
2010
- 11. Phish where the Phish are Facebook = 500 mil. users More
time spent of Facebook than any other site Youtube - 2nd largest
search engine in the world Linkedin = Every Fortune 500 Company is
active And Justin Bieber is on Twitter! :) Sunday, October 10,
2010
- 12. Other Social Media Benets Brand Awareness and protection
Control the conversation More entry points into your business
Connect with new people quickly and effectively (say no to cold
calls!) Pinstripes Precession (the ripple effect) Sunday, October
10, 2010
- 13. Your Social Media Tour Please close your eyes Sunday,
October 10, 2010
- 14. Your Dream House www.yourbusiness.com Sunday, October 10,
2010
- 15. The Golden Key Sunday, October 10, 2010
- 16. Burning log re Sunday, October 10, 2010
- 17. White Envelope & Cufink Sunday, October 10, 2010
- 18. 500 Faces Sunday, October 10, 2010
- 19. Birdcage w/ Two Birds Sunday, October 10, 2010
- 20. Video Cameras Sunday, October 10, 2010
- 21. Anxious crowd of buyers Sunday, October 10, 2010
- 22. Tidy up your house (Website) before inviting people over
You have three different needs to meet: Users Search engines Your
own! Sunday, October 10, 2010
- 23. 23 Website Tips & Strategies Sunday, October 10,
2010
- 24. Your Golden Key Words The most common words people use to
search for your products or services Dont Guess: use Googles
keyword suggestion tool Sunday, October 10, 2010
- 25. Sunday, October 10, 2010
- 26. Nerdism 101 Ask customers and strangers For a company like
ours, what words would you use when doing a Google search? Sunday,
October 10, 2010
- 27. Use Keywords Website Content Social Media Proles Title tag
URL Backlinks Sunday, October 10, 2010
- 28. 7 Chapters dedicated to getting you better Google Rankings
Sunday, October 10, 2010
- 29. Get Local Use geographical keywords Make sure your business
is on Google Local Business Ask for reviews Sunday, October 10,
2010
- 30. Times Square Real Estate Sunday, October 10, 2010
- 31. Geo-location: Facebook Places & Foursquare Sunday,
October 10, 2010
- 32. Encourage people to Check-in Sunday, October 10, 2010
- 33. Google is in trouble... Why? Real-time search. Social
Search. So how are they responding? Sunday, October 10, 2010
- 34. Straight from the horses mouth... Today, we're announcing
the completion of a new web indexing system called Caffeine.
Caffeine provides 50 percent fresher results for web searches than
our last index, and it's the largest collection of web content
we've offered. Whether it's a news story, a blog or a forum post,
you can now nd links to relevant content much sooner after it is
published than was possible ever before. Sunday, October 10,
2010
- 35. Blog How often does your Website get fresh content? A place
for you to produce fresh content on a consistent basis Like an
online magazine for your biz www.wordpress.com (or .org) Use
keywords! Sunday, October 10, 2010
- 36. wordpress.org Sunday, October 10, 2010
- 37. wordpress.com Sunday, October 10, 2010
- 38. LinkedIn Smaller audience than Facebook, but strictly
business Powerful search functionality Use this tool to connect
with new Decision Makers, Companies Make sure your brand is
properly represented Sunday, October 10, 2010
- 39. Turn a cold-call into a warm-lead Sunday, October 10,
2010
- 40. Turn a cold-call into a warm-lead Sunday, October 10,
2010
- 41. Turn a cold-call into a warm-lead Sunday, October 10,
2010
- 42. Turning a cold-call into a warm lead Sunday, October 10,
2010
- 43. More tips...join groups Sunday, October 10, 2010
- 44. More tips...follow companies Sunday, October 10, 2010
- 45. More tips...add your company Sunday, October 10, 2010
- 46. Tips to using Linkedin Get recommendations by giving
recommendations Build your connections If time is an issue, give
someone a list of people/companies and let them do it for you. Use
keywords - your prole is public and can be seen on the search
engines Create a company prole for your business as well Sunday,
October 10, 2010
- 47. Next Steps Whos going to get you to 500 connections? Who
can you recommend that will recommend you back? What time a day
each week will you devote to marketing via linkedin (1hr a week)
Sunday, October 10, 2010
- 48. Facebook More social than LinkedIn Yes, you WILL get
bombarded with old friend requests Facebook allows for businesses
to have pages (called Fan pages) You MUST have a personal page to
create a fan page, but they dont have to be linked. Sunday, October
10, 2010
- 49. How You Should Use Facebook Create a fan page for your
business Build participation (see next slide) Engage people and
give them opportunities to provide input (and testimonials!) Find
creative ways to take them from Facebook to your Sweet Spot!
Sunday, October 10, 2010
- 50. Build Participation Run a contest We will pick one fan from
our fan page and they will win.... market the contest in your store
or business Add to your email signature Send an email blast out to
everyone you know Add a button on your Website Sunday, October 10,
2010
- 51. My top-secret Tip! Took me from 300 to almost 1000 in just
a few months Took one of my students from 300 to over 40,000! Dont
believe me? Sunday, October 10, 2010
- 52. Sunday, October 10, 2010
- 53. Sunday, October 10, 2010
- 54. Sunday, October 10, 2010
- 55. New Facebook Feature Facebook Places Allows people to
Check-in Search for your location on your phone If not there, add
it and it will become a place on facebook Sunday, October 10,
2010
- 56. Sunday, October 10, 2010
- 57. Facebook Biz Page Done for You The guy who has 40,000 fans
- I hired him! go to www.TheEbootCamp.com/facebook well create
AND/OR manage your page for you Easy and Affordable Sunday, October
10, 2010
- 58. Twitter is not: What are you doing? unless youre Sunday,
October 10, 2010
- 59. Twitter is not: What are you doing? unless youre Sunday,
October 10, 2010
- 60. Twitter is: A global chat room Iran protests A community
for topics youre interested in From The New York Times: At its
best, the social medium is a perpetual, personalized news service
about topics of your choosing whether health care reform, tech news
or the latest episode of Gossip Girl filtered and served to you by
people who care a lot about what you care a lot about. Sunday,
October 10, 2010
- 61. Twitter is: The best real-time source for information
Sunday, October 10, 2010
- 62. Twitter is: a way to protect your brand Sunday, October 10,
2010
- 63. Twitter is: a way to engage in conversation about topics
youre interested in Sunday, October 10, 2010
- 64. You can decide not to get involved... Sunday, October 10,
2010
- 65. Twitter is: a better search engine than... Google!?!?
Sunday, October 10, 2010
- 66. And nally, Twitter is... A fast-paced networking tool to
quickly and effectively meet new, local people and see how you
might be able to help them. Sunday, October 10, 2010
- 67. How to use Twitter Build a prole (add picture, bio, and a
couple tweets to show your human!) Go to www.nearbytweets.com and
nd local twitter users Download Tweetdeck and use the columns to
follow local topics Engage people - ask questions, respond and
retweet! Ex: RT @coreyperlman Dont be a one-way Tweet! Sunday,
October 10, 2010
- 68. Dont forget to measure! Tweetstats.com Sunday, October 10,
2010
- 69. eBoot Camp University Tweetdeck Tutorial Setting up
multiple accounts How to nd local followers How to use Twitter
search to narrow conversation Sunday, October 10, 2010
- 70. Things to Remember about Social Media Be you. Be consistent
Have fun Make it about them Measure Sunday, October 10, 2010
- 71. Golden Rule of Social Media: Act more like Dale Carnegie
and less like Tony the sleazy car salesman Sunday, October 10,
2010
- 72. Dale Carnegies Human Relations Principles Be a good
listener. Encourage others to talk about themselves Talk in terms
of the other persons interests. Arouse in the other person an eager
want Smile. Remember that a persons name is to that person the
sweetest and most important sound in any language. Sunday, October
10, 2010
- 73. Video Whats the 2nd largest search engine in the world?
Dont try and create the market, nd out where the market is and meet
them halfway. Universal search Sunday, October 10, 2010
- 74. What should you record? Testimonials How-to videos A series
of demos (Will it Blend?) Doesnt need to be professional, does need
to be fun, creative, and/or valuable Sunday, October 10, 2010
- 75. How to get started Got an iphone? www.theip.com Go to
BestBuy ($150-250) Sunday, October 10, 2010
- 76. Things to remember Videos should be about 2-4 minutes long
Optimize your videos to rank in the search engines (see eboot camp
book!) Hurl Your URL at the beginning, not the end! If going on
your homepage, use a professional! Sunday, October 10, 2010
- 77. Lets create a Web Presence! Red Ball - Twitter Blue Ball -
Facebook Biz Page Yellow Ball - Video Green Ball - Blog Sunday,
October 10, 2010
- 78. Action Write this down I commit to.... Building a fan page
creating a blog shooting some video Downloading Tweetdeck etc.
Sunday, October 10, 2010
- 79. Seminar 101 83% of you wont do what you just wrote down.
Sunday, October 10, 2010
- 80. Insurance Plan eBoot Camp Action Pak Audio Book DVD of Live
Event 30 days of video tutorials, articles, web resources, asking
me questions and more Sunday, October 10, 2010
- 81. eBoot Camp Action Pak The Action Pak is for you if: If you
want to know how to raise your Websites Google ranking You want to
ensure your Website is user-friendly and sales ready! If you want
to increase your Web Presence by easily publishing articles and
press releases You plan to tackle some of the topics we covered
today and could use some easy video tutorials Sunday, October 10,
2010
- 82. eBoot Camp Audio Updated Over 3-hours of content Its me -
not some Morgan Freeman sounding guy talking to you. Bonus Chapter
on Twitter Price - $129 Sunday, October 10, 2010
- 83. Shameless Promotion I need Support my diapers! college
fund! Sunday, October 10, 2010
- 84. Live Event DVD Recorded by a professional video production
company Done only a few weeks ago A review of the topics we went
over today Price - $49.99 Sunday, October 10, 2010
- 85. eBootCamp University Short video tutorials on Social Media,
Internet Marketing, and Website Usability and Design Guest videos,
articles, and more. Price: $20 a month Sunday, October 10,
2010
- 86. Using Tweetdeck the right way! Sunday, October 10,
2010
- 87. Bonuses! You will get a copy of these slides ($99 Value)
Ive added every website and resource I personally use into eboot
camp university. ($99) Youll have the ability to ask me questions
24/7 as you begin to implement (priceless!) Sunday, October 10,
2010
- 88. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of
content DVD of Live Event ($50) $400.00 worksheets, activity guide
30-days of training ($20) Slides ($99) Web resources ($99) Ask
Corey ($$$) Sunday, October 10, 2010
- 89. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of
content DVD of Live Event ($50) worksheets, activity guide 30-days
of training ($20) Slides ($99) Web resources ($99) Ask Corey ($$$)
Sunday, October 10, 2010
- 90. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of
content DVD of Live Event ($50) worksheets, activity guide $69.99
30-days of training ($20) Slides ($99) Web resources ($99) Ask
Corey ($$$) Sunday, October 10, 2010
- 91. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of
content DVD of Live Event ($50) worksheets, activity guide 30-days
of training ($20) Slides ($99) Web resources ($99) Ask Corey ($$$)
Sunday, October 10, 2010
- 92. Thank you! Cash or Credit Ill be signing books and
answering questions Please ll out your followup forms! If you
enjoyed the presentation, please thank the Dale Carnegie Team!
Sunday, October 10, 2010