1. eBoot Camp and Dale Carnegie Present: Social Media: Its a Mouth Full! Sunday, October 10, 2010

2. Introduction: Sunday, October 10, 2010

3. Todays Agenda A Social Media Strategy - start to nish The tools to use How to use them effectively Time-saving tips End Goal: Create a Powerful Web Presence for your Business. Sunday, October 10, 2010

4. 5 Ps Start with a PLAN Have a PROCESS behind you Use PERFORMANCE metrics Dont sell, Softly PROMOTE! PHISH where the PHISH are? Sunday, October 10, 2010

5. Whats your PLAN? What are you looking to accomplish? Engagement? Brand Awareness? Leads? Product Sales? How will you know if youre successful? Sunday, October 10, 2010

6. Website Goal: Capture Their Info Name Email to your sweet spot Sunday, October 10, 2010

7. An example of a Process to follow I use social media only for Building Rapport and Generating Interest. I did not have business success with social media until I understood the rest of the Sales Advantage Process. Sunday, October 10, 2010

8. Performance Metrics Google Analytics - measure trafc Bit.ly - watch where your trafc comes from Be Creative - incentivize people to tell you how they found you Sunday, October 10, 2010

9. Dont Sell, Softly Promote Dont sell new brakes, offer free estimate Dont sell food, offer specic social media specials Dont sell an appointment, offer free advice and build credibility Sunday, October 10, 2010

10. Phish where the Phish are Facebook = 500 mil. users More time spent of Facebook than any other site Youtube - 2nd largest search engine in the world Linkedin = Every Fortune 500 Company is active And Justin Bieber is on Twitter! :) Sunday, October 10, 2010

11. Phish where the Phish are Facebook = 500 mil. users More time spent of Facebook than any other site Youtube - 2nd largest search engine in the world Linkedin = Every Fortune 500 Company is active And Justin Bieber is on Twitter! :) Sunday, October 10, 2010

12. Other Social Media Benets Brand Awareness and protection Control the conversation More entry points into your business Connect with new people quickly and effectively (say no to cold calls!) Pinstripes Precession (the ripple effect) Sunday, October 10, 2010

13. Your Social Media Tour Please close your eyes Sunday, October 10, 2010

14. Your Dream House www.yourbusiness.com Sunday, October 10, 2010

15. The Golden Key Sunday, October 10, 2010

16. Burning log re Sunday, October 10, 2010

17. White Envelope & Cufink Sunday, October 10, 2010

18. 500 Faces Sunday, October 10, 2010

19. Birdcage w/ Two Birds Sunday, October 10, 2010

20. Video Cameras Sunday, October 10, 2010

21. Anxious crowd of buyers Sunday, October 10, 2010

22. Tidy up your house (Website) before inviting people over You have three different needs to meet: Users Search engines Your own! Sunday, October 10, 2010

23. 23 Website Tips & Strategies Sunday, October 10, 2010

24. Your Golden Key Words The most common words people use to search for your products or services Dont Guess: use Googles keyword suggestion tool Sunday, October 10, 2010

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26. Nerdism 101 Ask customers and strangers For a company like ours, what words would you use when doing a Google search? Sunday, October 10, 2010

27. Use Keywords Website Content Social Media Proles Title tag URL Backlinks Sunday, October 10, 2010

28. 7 Chapters dedicated to getting you better Google Rankings Sunday, October 10, 2010

29. Get Local Use geographical keywords Make sure your business is on Google Local Business Ask for reviews Sunday, October 10, 2010

30. Times Square Real Estate Sunday, October 10, 2010

31. Geo-location: Facebook Places & Foursquare Sunday, October 10, 2010

32. Encourage people to Check-in Sunday, October 10, 2010

33. Google is in trouble... Why? Real-time search. Social Search. So how are they responding? Sunday, October 10, 2010

34. Straight from the horses mouth... Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now nd links to relevant content much sooner after it is published than was possible ever before. Sunday, October 10, 2010

35. Blog How often does your Website get fresh content? A place for you to produce fresh content on a consistent basis Like an online magazine for your biz www.wordpress.com (or .org) Use keywords! Sunday, October 10, 2010

36. wordpress.org Sunday, October 10, 2010

37. wordpress.com Sunday, October 10, 2010

38. LinkedIn Smaller audience than Facebook, but strictly business Powerful search functionality Use this tool to connect with new Decision Makers, Companies Make sure your brand is properly represented Sunday, October 10, 2010

39. Turn a cold-call into a warm-lead Sunday, October 10, 2010

40. Turn a cold-call into a warm-lead Sunday, October 10, 2010

41. Turn a cold-call into a warm-lead Sunday, October 10, 2010

42. Turning a cold-call into a warm lead Sunday, October 10, 2010

43. More tips...join groups Sunday, October 10, 2010

44. More tips...follow companies Sunday, October 10, 2010

45. More tips...add your company Sunday, October 10, 2010

46. Tips to using Linkedin Get recommendations by giving recommendations Build your connections If time is an issue, give someone a list of people/companies and let them do it for you. Use keywords - your prole is public and can be seen on the search engines Create a company prole for your business as well Sunday, October 10, 2010

47. Next Steps Whos going to get you to 500 connections? Who can you recommend that will recommend you back? What time a day each week will you devote to marketing via linkedin (1hr a week) Sunday, October 10, 2010

48. Facebook More social than LinkedIn Yes, you WILL get bombarded with old friend requests Facebook allows for businesses to have pages (called Fan pages) You MUST have a personal page to create a fan page, but they dont have to be linked. Sunday, October 10, 2010

49. How You Should Use Facebook Create a fan page for your business Build participation (see next slide) Engage people and give them opportunities to provide input (and testimonials!) Find creative ways to take them from Facebook to your Sweet Spot! Sunday, October 10, 2010

50. Build Participation Run a contest We will pick one fan from our fan page and they will win.... market the contest in your store or business Add to your email signature Send an email blast out to everyone you know Add a button on your Website Sunday, October 10, 2010

51. My top-secret Tip! Took me from 300 to almost 1000 in just a few months Took one of my students from 300 to over 40,000! Dont believe me? Sunday, October 10, 2010

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55. New Facebook Feature Facebook Places Allows people to Check-in Search for your location on your phone If not there, add it and it will become a place on facebook Sunday, October 10, 2010

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57. Facebook Biz Page Done for You The guy who has 40,000 fans - I hired him! go to www.TheEbootCamp.com/facebook well create AND/OR manage your page for you Easy and Affordable Sunday, October 10, 2010

58. Twitter is not: What are you doing? unless youre Sunday, October 10, 2010

59. Twitter is not: What are you doing? unless youre Sunday, October 10, 2010

60. Twitter is: A global chat room Iran protests A community for topics youre interested in From The New York Times: At its best, the social medium is a perpetual, personalized news service about topics of your choosing whether health care reform, tech news or the latest episode of Gossip Girl filtered and served to you by people who care a lot about what you care a lot about. Sunday, October 10, 2010

61. Twitter is: The best real-time source for information Sunday, October 10, 2010

62. Twitter is: a way to protect your brand Sunday, October 10, 2010

63. Twitter is: a way to engage in conversation about topics youre interested in Sunday, October 10, 2010

64. You can decide not to get involved... Sunday, October 10, 2010

65. Twitter is: a better search engine than... Google!?!? Sunday, October 10, 2010

66. And nally, Twitter is... A fast-paced networking tool to quickly and effectively meet new, local people and see how you might be able to help them. Sunday, October 10, 2010

67. How to use Twitter Build a prole (add picture, bio, and a couple tweets to show your human!) Go to www.nearbytweets.com and nd local twitter users Download Tweetdeck and use the columns to follow local topics Engage people - ask questions, respond and retweet! Ex: RT @coreyperlman Dont be a one-way Tweet! Sunday, October 10, 2010

68. Dont forget to measure! Tweetstats.com Sunday, October 10, 2010

69. eBoot Camp University Tweetdeck Tutorial Setting up multiple accounts How to nd local followers How to use Twitter search to narrow conversation Sunday, October 10, 2010

70. Things to Remember about Social Media Be you. Be consistent Have fun Make it about them Measure Sunday, October 10, 2010

71. Golden Rule of Social Media: Act more like Dale Carnegie and less like Tony the sleazy car salesman Sunday, October 10, 2010

72. Dale Carnegies Human Relations Principles Be a good listener. Encourage others to talk about themselves Talk in terms of the other persons interests. Arouse in the other person an eager want Smile. Remember that a persons name is to that person the sweetest and most important sound in any language. Sunday, October 10, 2010

73. Video Whats the 2nd largest search engine in the world? Dont try and create the market, nd out where the market is and meet them halfway. Universal search Sunday, October 10, 2010

74. What should you record? Testimonials How-to videos A series of demos (Will it Blend?) Doesnt need to be professional, does need to be fun, creative, and/or valuable Sunday, October 10, 2010

75. How to get started Got an iphone? www.theip.com Go to BestBuy ($150-250) Sunday, October 10, 2010

76. Things to remember Videos should be about 2-4 minutes long Optimize your videos to rank in the search engines (see eboot camp book!) Hurl Your URL at the beginning, not the end! If going on your homepage, use a professional! Sunday, October 10, 2010

77. Lets create a Web Presence! Red Ball - Twitter Blue Ball - Facebook Biz Page Yellow Ball - Video Green Ball - Blog Sunday, October 10, 2010

78. Action Write this down I commit to.... Building a fan page creating a blog shooting some video Downloading Tweetdeck etc. Sunday, October 10, 2010

79. Seminar 101 83% of you wont do what you just wrote down. Sunday, October 10, 2010

80. Insurance Plan eBoot Camp Action Pak Audio Book DVD of Live Event 30 days of video tutorials, articles, web resources, asking me questions and more Sunday, October 10, 2010

81. eBoot Camp Action Pak The Action Pak is for you if: If you want to know how to raise your Websites Google ranking You want to ensure your Website is user-friendly and sales ready! If you want to increase your Web Presence by easily publishing articles and press releases You plan to tackle some of the topics we covered today and could use some easy video tutorials Sunday, October 10, 2010

82. eBoot Camp Audio Updated Over 3-hours of content Its me - not some Morgan Freeman sounding guy talking to you. Bonus Chapter on Twitter Price - $129 Sunday, October 10, 2010

83. Shameless Promotion I need Support my diapers! college fund! Sunday, October 10, 2010

84. Live Event DVD Recorded by a professional video production company Done only a few weeks ago A review of the topics we went over today Price - $49.99 Sunday, October 10, 2010

85. eBootCamp University Short video tutorials on Social Media, Internet Marketing, and Website Usability and Design Guest videos, articles, and more. Price: $20 a month Sunday, October 10, 2010

86. Using Tweetdeck the right way! Sunday, October 10, 2010

87. Bonuses! You will get a copy of these slides ($99 Value) Ive added every website and resource I personally use into eboot camp university. ($99) Youll have the ability to ask me questions 24/7 as you begin to implement (priceless!) Sunday, October 10, 2010

88. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of content DVD of Live Event ($50) $400.00 worksheets, activity guide 30-days of training ($20) Slides ($99) Web resources ($99) Ask Corey ($$$) Sunday, October 10, 2010

89. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of content DVD of Live Event ($50) worksheets, activity guide 30-days of training ($20) Slides ($99) Web resources ($99) Ask Corey ($$$) Sunday, October 10, 2010

90. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of content DVD of Live Event ($50) worksheets, activity guide $69.99 30-days of training ($20) Slides ($99) Web resources ($99) Ask Corey ($$$) Sunday, October 10, 2010

91. Bundled Deal eBoot Camp Audio Book ($130) 3 hours of content DVD of Live Event ($50) worksheets, activity guide 30-days of training ($20) Slides ($99) Web resources ($99) Ask Corey ($$$) Sunday, October 10, 2010

92. Thank you! Cash or Credit Ill be signing books and answering questions Please ll out your followup forms! If you enjoyed the presentation, please thank the Dale Carnegie Team! Sunday, October 10, 2010