When are we speaking for our employers?

WHAT CAN (SHOULD) YOU DO IN A SOCIAL

MEDIA #CRISIS?

BE HONEST.APOLOGIZE.

RESPOND VIA SAME MEDIUM.DO NOT ADD NEGATIVITY.

EXPLAIN AND OFFER SOLUTION.TAKE OFFLINE WHEN NECESSARY.

BE HUMAN.

(P.S. They don’t always have to be right!)

Don’t wait for a crisis.Build relationships now.

Who should lead your community?

HIRING A COMMUNITY MANAGER

INTERNAL OR EXTERNAL?

DO THEY HAVE TO BE YOUNG?

WHAT IS THE JOB DESCRIPTION?

WHICH SKILLS ARE IMPORTANT?

Important Skills for CMs

• Communication• Customer Service– Problem Solving

• People Person• Time Management• Sense of Humor• Judgment