#Fail ~ Social Media & The Role of the Community Manager

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description

These slides present some basic stats on the state of social media, examples of SM Fails & Epic Fails, and examines the role of the Community Manager.

Transcript of #Fail ~ Social Media & The Role of the Community Manager

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When are we speaking for our employers?

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WHAT CAN (SHOULD) YOU DO IN A SOCIAL

MEDIA #CRISIS?

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BE HONEST.APOLOGIZE.

RESPOND VIA SAME MEDIUM.DO NOT ADD NEGATIVITY.

EXPLAIN AND OFFER SOLUTION.TAKE OFFLINE WHEN NECESSARY.

BE HUMAN.

(P.S. They don’t always have to be right!)

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Don’t wait for a crisis.Build relationships now.

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Who should lead your community?

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HIRING A COMMUNITY MANAGER

INTERNAL OR EXTERNAL?

DO THEY HAVE TO BE YOUNG?

WHAT IS THE JOB DESCRIPTION?

WHICH SKILLS ARE IMPORTANT?

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Important Skills for CMs

• Communication• Customer Service– Problem Solving

• People Person• Time Management• Sense of Humor• Judgment


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Role of the Quality Manager

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Role of International Finance Manager

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