#Fail ~ Social Media & The Role of the Community Manager
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description
These slides present some basic stats on the state of social media, examples of SM Fails & Epic Fails, and examines the role of the Community Manager.
Transcript of #Fail ~ Social Media & The Role of the Community Manager
When are we speaking for our employers?
WHAT CAN (SHOULD) YOU DO IN A SOCIAL
MEDIA #CRISIS?
BE HONEST.APOLOGIZE.
RESPOND VIA SAME MEDIUM.DO NOT ADD NEGATIVITY.
EXPLAIN AND OFFER SOLUTION.TAKE OFFLINE WHEN NECESSARY.
BE HUMAN.
(P.S. They don’t always have to be right!)
Don’t wait for a crisis.Build relationships now.
Who should lead your community?
HIRING A COMMUNITY MANAGER
INTERNAL OR EXTERNAL?
DO THEY HAVE TO BE YOUNG?
WHAT IS THE JOB DESCRIPTION?
WHICH SKILLS ARE IMPORTANT?
Important Skills for CMs
• Communication• Customer Service– Problem Solving
• People Person• Time Management• Sense of Humor• Judgment
