Members’ Workshops

Chris Melia, Director, Locum Consulting

Facing the Future

So what next?

Chris MeliaDirector (North)

What we have heard today

National Trends Domestic tourists & day

visits dominate Intra Europe Growth of outbound Shorter stays Volume growing faster

than value Dominance of London Growth in VFR & business

tourism Decline in holidays Growth in city breaks Decline in seaside Experiences, authentic

Regional Trends

Manchester is most visited

Blackpool, low value issue

Low return on bed spaces

Importance of Irish market

and the South East for

staying visits

Day visits – VFR

Shopping

Small percentage of

business visitors

We are ageing!

Life stage Description% of

population

Pre-/no family aged under 45 who are not parents 28%

Family any age with at least one child aged under 16 still at home 27%

Third age aged 45-64 with no children aged under 16 25%

Retired aged over 65 with no children aged under 16 20%

Key age trends

2006 – 2011 45 to 54 yr olds - +11% Now 33% fewer 60+ than young adults (20 – 29 yrs)

– By 2020 =– By 2030 over 60s +20%

But will they be the same?

We are….

We are climbing the social ladder

2001 2003 2006 (est)

2009 (proj)

2011(proj)

AB 24% 25% 26% 26% 26%

C1 27% 29% 29% 29% 30%

C2 21% 21% 21% 20% 20%

D 17% 17% 16% 15% 15%

E 10% 9% 8% 9% 9%

But what does that mean?

We eat, we shop…

0% 10% 20% 30% 40% 50% 60% 70%

Reading mags/ papers/ books

Listening to music

Eating out

Looking around shops

Visiting pub/ club drinks

Doing sport/ exercise

Watching home rental/ bought movies

Cinema

Live entertainment

Live sporting event

Computer/ video games

Visiting cultural venues

Visiting a pub/club dancing

Weekend

Weekday

Is our interest in heritage changing?

We all want Cosmopolitans

The reality of holidays?

The reality of holidays?

The reality of travel?

The reality of modern living?

What does this mean for tourism?

Group exercise

Group 1 – AccommodationGroup 2 – Attractions & restaurants

Group 3 – Destinations & others

What will tourism in Blackpool & Lancashire look like

in 15 years?

What should we be doing now?

What should we be doing longer term?

What are your two key messages for B&LTB?