Facing The Future by Locum
19
Members’ Workshops Chris Melia, Director, Locum Consulting
-
Upload
marketing-lancashire -
Category
Business
-
view
1.087 -
download
3
description
An interactive session which will encourage all to reflect on what they have heard and to think about the implications for their business. It will provide an opportunity for tourism professionals to debate the issues with each other and to think about how, both collectively and individually, we can ensure a sustainable future.
Transcript of Facing The Future by Locum
Members’ Workshops
Chris Melia, Director, Locum Consulting
Facing the Future
So what next?
Chris MeliaDirector (North)
What we have heard today
National Trends Domestic tourists & day
visits dominate Intra Europe Growth of outbound Shorter stays Volume growing faster
than value Dominance of London Growth in VFR & business
tourism Decline in holidays Growth in city breaks Decline in seaside Experiences, authentic
Regional Trends
Manchester is most visited
Blackpool, low value issue
Low return on bed spaces
Importance of Irish market
and the South East for
staying visits
Day visits – VFR
Shopping
Small percentage of
business visitors
We are ageing!
Life stage Description% of
population
Pre-/no family aged under 45 who are not parents 28%
Family any age with at least one child aged under 16 still at home 27%
Third age aged 45-64 with no children aged under 16 25%
Retired aged over 65 with no children aged under 16 20%
Key age trends
2006 – 2011 45 to 54 yr olds - +11% Now 33% fewer 60+ than young adults (20 – 29 yrs)
– By 2020 =– By 2030 over 60s +20%
But will they be the same?
We are….
We are climbing the social ladder
2001 2003 2006 (est)
2009 (proj)
2011(proj)
AB 24% 25% 26% 26% 26%
C1 27% 29% 29% 29% 30%
C2 21% 21% 21% 20% 20%
D 17% 17% 16% 15% 15%
E 10% 9% 8% 9% 9%
But what does that mean?
We eat, we shop…
0% 10% 20% 30% 40% 50% 60% 70%
Reading mags/ papers/ books
Listening to music
Eating out
Looking around shops
Visiting pub/ club drinks
Doing sport/ exercise
Watching home rental/ bought movies
Cinema
Live entertainment
Live sporting event
Computer/ video games
Visiting cultural venues
Visiting a pub/club dancing
Weekend
Weekday
Is our interest in heritage changing?
We all want Cosmopolitans
The reality of holidays?
The reality of holidays?
The reality of travel?
The reality of modern living?
What does this mean for tourism?
Group exercise
Group 1 – AccommodationGroup 2 – Attractions & restaurants
Group 3 – Destinations & others
What will tourism in Blackpool & Lancashire look like
in 15 years?
What should we be doing now?
What should we be doing longer term?
What are your two key messages for B<B?
