Post on 19-Oct-2014
description
Facebook & Twitter Strategies for Busy Professionals & Small
Business Owners
Presented by:John McPhee, Vice President
503-517-9059 x122| johnm@formicmedia.com@jwmcphee | Facebook.com/FormicMediaInc
Formic Background
Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency Provide SEO, PPC & social media services Team is Google AdWords & Google Analytics certified
(Microsoft Accredited as well) Focus on education (monthly Seminar Series)
Agenda
Small Business Social Media Stats Facebook Strategies Twitter Strategies Tools Reporting
Social Media Trends: Shift in Small Business Behavior
http://ariherzog.com/small-business-social-media/
Social Media Trends: Shift in Small Business Behavior
http://ariherzog.com/small-business-social-media/
Social Media Trends: Shift in Small Business Behavior
http://ariherzog.com/small-business-social-media/
Social Media Trends: Shift in Small Business Behavior
http://ariherzog.com/small-business-social-media/
Social Media Trends: Shift in Small Business Behavior
http://ariherzog.com/small-business-social-media/
Social Media Trends: Shift in Small Business Behavior
http://ariherzog.com/small-business-social-media/
The ideal progression of a Facebook fan
Facebook: Strategies
How do get your fans to progress from a passive fan to an evangelist?
Facebook: Strategies
Show your human side through Entertaining posts Personal photos (whatever you feel comfortable with) Share some details about your personal side
Interests, hobbies, etc. Share your experiences
Facebook: Strategies
Tip: Use the 80/20 rule for biz vs. personal posts
Become a content machine Create unique, engaging and valuable posts on a regular
basis Change up the media you post
Video, images
Facebook: Strategies
Tip: Use an editorial calendar
Create engagement with dialogue ALWAYS take the time to respond to comments and thank
your fans for participating in the conversation People love to talk about themselves, so engage with your
fans appropriately
Facebook: Strategies
Tip: Ask for feedback or suggestions from your fans
Create regular calls to action Post valuable content and ask your fans to “click” or
“watch” Offer discounts or deals Ask fans to sign up for your newsletter
Facebook: Strategies
Tip: Start with free calls to action, then move to more of a commitment
Make “spreading the word” easy for fans Create contests Offer a deal or promotion Reward fans for inviting friends
Facebook: Strategies
Tip: Make the contest about the fans, not about your brand/products
Encourage “fan to fan” interactions Give your fans a chance to get to know each other Create a “fan of the week” opportunity Recognize top contributors
Facebook: Strategies
Tip: Recognize your fans and they immediately become more engaged
Don’t forget about branding Use your brand to create familiarity when fans travel
between your website and Facebook page Another theory: make your Facebook page different, to
give fans a different experience than your site
Facebook: Strategies
Tip: Stay within your brand guidelines (colors, fonts, etc)
Set your fans’ expectations up front Let them know your intentions for your Facebook page
To create a community? To showcase new products? To offer thought leadership?
Facebook: Strategies
Facebook: Strategies
Tip: Create an internal Facebook mission, then execute your strategy following the mission
Facebook Advertising
Facebook Advertising:
Facebook: Advertising
Facebook Advertising:Step One: Design Your Ad
Facebook: Advertising
Facebook Advertising:
Destination• Pages• Applications• Events• Places
Step One: Design Your Ad
Facebook: Advertising
Facebook Advertising:
Ad Types• Sponsored Stories
“Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts.”
Step One: Design Your Ad
Facebook: Advertising
Facebook Advertising:
Ad Types• Facebook Ads
“Promote a Facebook Page, Event, App, other destination on Facebook, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.”
Step One: Design Your Ad
Facebook: Advertising
Facebook Advertising:
URL•Destination URL
“Specify the web page that users should be sent to when they click on your Facebook ad. Make sure your ad and the target page are related. Ideally, the Destination URL should allow users to take action on what caught their interest in your ad.”
Step One: Design Your Ad
Facebook: Advertising
Facebook Advertising:
Ad Creative• Title
• If advertising a Page the ad title will always be the name of that page
• Body• 135 characters maximum (currently reducing this to
90 characters)• Include a call to action
• Image• 110 pixels wide x 80 pixels tall • Should have an aspect ratio of 4:3 or 16:9• Uploads must be less than 5 kilobytes
Step One: Design Your Ad
Facebook: Advertising
Facebook Advertising:Step Two: Targeting
Facebook: Advertising
Facebook Advertising:Step Two: Targeting
Facebook: Advertising
Facebook Advertising:Step Two: Targeting
Facebook: Advertising
Facebook Advertising:Step Two: Targeting
Facebook: Advertising
Facebook Advertising:Step Three: Campaigns, Pricing and Scheduling
Budget Options:• Set daily spend limits
Facebook: Advertising
Facebook Advertising:Step Three: Campaigns, Pricing and Scheduling
Facebook: Advertising
Twitter: Strategies
You’ve got your Twitter account, now what?
Look for: People you know Industry experts & thought leaders
Twitter: Strategies
Syndicate your tweets to: Blog Facebook Website
Twitter: Strategies
If you have a WordPress website, you have it even easier…use a widget
Twitter: Strategies
Reward your followers with: Discounts, deals, special offers
Twitter: Strategies
Join a conversation Answer a question Ask your followers a question Participate in a topic your followers are discussing
But, don’t… Force the conversation Try to change the topic
Twitter: Strategies
Integrate your social networks Syndicate Twitter to Facebook
Twitter: Strategies
Use your email signature file
Twitter: Strategies
Tools
Networked Blogs Syndicate your blog to Facebook
Facebook Applications
Slideshare
Facebook Applications
YouTube/Video
Facebook Applications
Wildfire Create promotions to:
Increase Likes Increase engagement Run contests/promotions Collect email addresses (for remarketing)
Facebook Applications
FollowerWonk Find new followers Analyze your account
Tools for Twitter
Find new followers
Tools for Twitter
Analyze followers to understand influencers that are currently following you
Tools for Twitter
Tweroid Analyzes your followers and shows the best time of day to
tweet (to get the most exposure)
Tools for Twitter
Twilert Alerts you of brand/keyword mentions
Tools for Twitter
Twitter Counter Track the # of followers over time
Tools for Twitter
Reporting
Facebook Insights
Reporting
Facebook Insights
Reporting
HootSuite Click stats
Reporting
HootSuite Clicks by Region Top Referrers
Reporting
HootSuite Most popular tweets
Reporting
Google Analytics
Reporting
Thank you!
John McPhee@jwmcphee
Facebook.com/FormicMediaIncjohnm@formicmedia.com
503.517.9059 x122