Twitter & Facebook for Departmental

AccountsNovember 21, 2013

Andy Campbell - @ac_andycampbellSEBS ITS - @SEBS_ITS

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Social Media

Social (friends/connections) Media (news/information)

Twitter (twitter.com)Information network made up of 140-character posts called Tweets

Personal learning network

Networking, marketing, information exchange

Official accounts no different than personal accounts

Facebook (facebook.com)Connecting friends with multiple forms of media

Official account “Pages” are “Liked” by account holders

Ability to share more information & more forms of media

Tons of tools to analyze performance

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Twitter Terminology & Culture

• Tweet – a post of up to 140 characters• Followers – accounts that follow you publicly• Following – accounts that you follow publicly• Handle – your Twitter Username (@ac_andycampbell)• #Hashtag – an index/keyword feature using the # symbol• Trending – the most popular topics being discussed• RT – Retweet, like an email forward • MT – Modified Tweet, forward with modifications• DM – Direct Message, private message • @Reply – to respond to a Tweet• Favorite – to mark a Tweet as a favorite• Mentions/Interactions – list of activity for interaction with your account• Lists – a means to organize information & accounts• Search – powerful tool to locate information in Twitter

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Facebook Terminology & Culture

• Posts or Status Updates – something shared on your timeline• Timeline – history of shared items• Likes – number of people who publicly follow your page• Newsfeed or Feed – listing of post for everything you follow• #Hashtag – can be used in Facebook also for search• Trending – here now also• Search – useful but not as powerful• Admin Panel – Powerful utility to analyze page performance

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Engagement is Key

• Likes & Followers not as important as engaging with your audience

• Share regular, consistent information• Respond to your followers – answer, like, favorite• Share media – pictures/video do best• Keep the content short & sweet• Follow some accounts or like some pages to connect • Ask questions to start discussion• Search for hashtags & keywords, add them to your posts• Address the bad stuff head-on, honestly

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Engagement & Interactions

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

#Hashtags & Keywords

• Search for information via # Hashtag or keyword• Tag Your Tweets with Hashtags• Helpful to organize, analyze & collect data• Anything goes #icanmakeupanythingiwanthere• Create unique hashtags for events,

presentations, etc.- search for them first to avoid cross-conversations

• Include Hashtags on promotional materials to get people talking & searching

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Have a Plan

• Long-term & short-term• Tie in with events• Regular posts or themed posts #Throwbackthurday• Scheduled posts – Buffer (bufferapp.com)• Learn from your community• Have multiple admins or contributors• Understand the different cultures (Twitter vs. Facebook)• Policy for responses, comments, etc.• Keep it consistent • Keep it professional

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Why the 140 Limit: http://www.mediabistro.com/alltwitter/twitter-basics-why-140-characters-and-how-to-write-more_b1124Twitter Glossary: https://support.twitter.com/articles/166337-the-twitter-glossaryTwitter for Beginners: http://mashable.com/2012/06/05/twitter-for-beginners/Beginners Guide: http://readwrite.com/2012/01/09/a-beginners-guide-to-twitterHashtags: http://www.hashtags.org/5 Facebook Business Page Checkup Tips: http://socialmediatoday.com/crackerjackscribe/1888351/5-facebook-business-page-check-tips11 HigherEd Social Media Tips: http://collegewebeditor.com/blog/index.php/archives/2013/11/14/hesm13-voices-11-great-social-media-tips-from-higher-ed-professionals/Tips for Success: http://higheredmarketingjournal.com/social-media-and-higher-education/

SEBS ITS: https://twitter.com/SEBS_ITSAndy Campbell: https://twitter.com/AC_AndyCampbellSEBS & NJAES Social Media Channels: http://execdeanagriculture.rutgers.edu/community/ Rutgers Guide to Social Media: http://ur.rutgers.edu/web-ecommunications/using-social-media

SEBS ITS - @SEBS_ITS

Twitter & Facebook for Departmental Accounts

Thank you!