Social Media

What is Social Media?•A conversation powered by

technology between people.

• The conversation is not centralized or controlled. It is powered by the desire to share information and learn.

•It cannot be successful unless you listen before you respond.

•http://www.youtube.com/watch?v=MpIOClX1jPE

% Using Social Sites

•Gen Y (Millennials): Ages 18-32 67%

•Gen X Born: Ages 33-44 36%

•Younger Boomers: Ages 45-54 20%

•Older Boomers: Ages 55-63 9%

•Silent Generation: Ages 64-72 11%

•G.I. Generation: Age 73+ 4%

Sites Covered

Facebook•Q: Why is it important for me to be

on Facebook, or at least understand it?

•A: Students are there.

• 94% of McNally Smith students use Facebook at least once a month.

• 91% of McNally Smith students use Facebook at least once a week.

• 72% of McNally Smith students use Facebook daily.

Facebook Friend Lists

•Privacy Settings according to lists/groups

Twitter•Twitter is microblogging. You have 140 characters to get your message across.

•It’s not just for people, businesses and bands are using Twitter to keep their followers up to date.

• http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel_page

Blogs•Many blogs provide commentary or

news on a particular subject; others function as more personal online diaries.

•A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

•The ability for readers to leave comments in an interactive format is an important part of many blogs

What do I write about?

•Start by reading blogs on subjects you’re interested in.

•Think of a subject you would like to write about.

•Set up a blog and start writing, there is no right or wrong way to start getting your ideas out there.

RSS Feeds/Reader•RSS Feeds are a great way to watch

what people are saying about you or your brand online.

• Find a RSS Reader that you like, I use Google Reader (www.google.com/reader)

•Twitter Search: Search for your brand or name and subscribe to the feed.

•Google Blog Search

•Serph (www.serph.com)