Facebook Page Best Practices

Altimeter’s Eight by Jeremiah

Guidelines

• What will the organization do?• What can fans do?• What are the rules of engagement?

Make it a Cohesive Brand Extension

Up to Date: 80/20 Rule

• Frequent updates, users expect consistent interaction

• Eighty percent educational, informational, and entertaining

• Twenty percent about the organization

For Example…

Live Authenticity – Two Way Dialogue

Peer to Peer Interaction

Foster Advocacy

• Ask questions, solicit their input• Encourage fans to speak on your behalf• Ask them to like things • If someone criticizes the organization, and

fans defend you, let them

Use Calls to Action

Some Special Sauce

Based on our experiences…

Don’t Split the Conversation Stream

Integrate Applications (the ones your community likes)

Pay Attention to the Stats

Make Your Fans Feel Special

Not the Same

Why Your Sauce Is Better!

Integrate!

Image by Mykl Roventine

Questions?

Geoff Livingstongeoff@zoeticamedia.com@geoffliving