Facebook Best Practices for Governments
-
Upload
move-digital-huntsville -
Category
Social Media
-
view
48 -
download
1
Transcript of Facebook Best Practices for Governments
![Page 1: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/1.jpg)
Facebook Best Practices for
Government:
Real World Examples
Presentation By:
Move Digital
MoveHSV.com
![Page 2: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/2.jpg)
Takeaway:Thank your partners
![Page 3: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/3.jpg)
Takeaway:Use text on
graphics to
explain
Don’t need to
repeat
information in
status that is in
the graphic
![Page 4: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/4.jpg)
Takeaways:
Choose your photos
(and words) based
on the emotion you
want from your
audience
![Page 5: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/5.jpg)
Takeaway:
Ask questions that
are vague enough to
make people wonder.
![Page 6: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/6.jpg)
Takeaway:
Great photos do
2 things:
#1: capture moments
#2: tell a story
![Page 7: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/7.jpg)
Takeaway:
Let your audience be the star. Give THEM easy ways
to actively participate & share your content.
Page
update
Audience/ fan photos
![Page 8: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/8.jpg)
Takeaway:Short plain text status updates are perfect
for conveying updates & information.
![Page 9: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/9.jpg)
Takeaway:
Using a generic or
stock photo can
make your update
stand out.
Only use images you
have permission to
publish.
![Page 10: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/10.jpg)
Takeaway:
For big events
create shareable,
stand-alone graphics
that include all event
information
![Page 11: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/11.jpg)
Takeaway:
Show your
audience what is
in it for them.
![Page 12: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/12.jpg)
Takeaway:
Use holidays
(popular & bizarre)
to connect with
your mission.
![Page 13: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/13.jpg)
Takeaway:Tell your audience
what you want them
to do by including a
call to action (“get
outside & play”)
![Page 14: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/14.jpg)
Takeaway:
Share your media
coverage!
Next step:
show more of the story,
behind the scenes, etc.
![Page 15: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/15.jpg)
Takeaway:
Share a fun photo
of something that
caught your eye.
Our brains process
visuals MUCH
faster than text.
![Page 16: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/16.jpg)
Takeaway:
Recognize the people
in your organization &
their
accomplishments,
good deeds, etc.
![Page 17: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/17.jpg)
Takeaway:
Use graphics &
CAPS to draw
attention to
important
information
![Page 18: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/18.jpg)
Takeaway:Share significant
accomplishments,
statistics.
If you’re sharing a
lot of text,
break it up with:
- bullets (dashes)
and/or
- white space
![Page 19: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/19.jpg)
Takeaway:
Share articles
about topics your
audience is
interested in
![Page 20: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/20.jpg)
Takeaway:
Show & tell in
your updates.
![Page 21: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/21.jpg)
Takeaway:
Take photos at
events.
Publish 1 or 2 in
real time.
Save the rest &
publish later in the
day/ the next day.
![Page 22: Facebook Best Practices for Governments](https://reader034.fdocuments.us/reader034/viewer/2022042716/55a680761a28ab752a8b456f/html5/thumbnails/22.jpg)
Want a session like this for your
business or industry?
Move Digital can do that!
Learn more on our website.