Facebook Marketing DMFB 2013

Tweet with me @kadamof * Be my fan KimsFanPage.com * Connect with me KimsLinkedIn.com * Circle me KimsGplus.com

Facebook MarketingStrategies to Make Money using your

Facebook Page

Tweet Your Questions

• @kadamof #DMFB• I will answer your question in as much detail as I can• Please ask your question at the end but if we don’t have

time – Tweet It

Twitter Giveaway

• One Twitterer will win

10 posting ideas for their Facebook Business Page

What is Facebook Marketing

As a communication channel to maintain contact with and attract customersAs a marketer, you can connect to your audience where they are – computer, ipad, smartphone – at home or while they are working

Businesses can create rich socialexperiences, build lasting relationshipsand amplify the most powerful type ofmarketing – word of mouth

Authentic Identity – people create authentic profiles and fill them out with information about their real identity.

Have a PURPOSE for Your Page

• Don’t just say “Like Us on Facebook”• Facebook is not easily searchable• Custom URL• WHY should they make the effort?• What is the benefit to them?

Did You Know?

2.5 billion content items are shared each day

Facebook users generate 2.7 billion

likes a day

Are we a little click happy?

Did You Know?

• Facebook’s reach is tremendous, with over 1 billion users to date.• 1 in 2 people online have signed up for a Facebook account.• Globally, 1 in 7 people in the world have a Facebook profile or page

right now.

Section 1 – A little past the basics…

• Personal Profile vs. Branded Business Page• About Us section

and Hover Box• Tips on increasing

engagement• Timeline tips

Personal vs Business

• Have both a personal profile and business page for double the exposure in newsfeeds• Personal profile can’t use custom tabs• Can’t run ads to personal profile• Profile is limited

Brand Your Page

• Timeline Cover• About

Section• Photos• Highlighted

Posts• Pinned Posts• Custom Tabs

Tips on Increasing Engagement• Personal Profile – use your “works at” to send people to your page.

Make sure you send to a page not a dead page that holds the company name with nothing there• Hover Box helps increase likes – people can like your page when they

hover over your company name ona profile• Ask employees to

add the companyFB page to their profile also

About Us Section

• Personal Profile – for work – last one entered under work and education shows up with hover box on profile under your timeline

• Business Page – what shows under profile image

• Can place a call to action here

Timeline Cover Image Tips

• Let fans know who you are and what you are about• Spotlight a fan• Call to action• Great image with

no more than 20% text• Can now put “like

us” with arrow

Highlight and Pin Posts• 90/10 rule• Advertise on your page using graphics

To Do List to Attract More Fans

• Brand your Facebook page• Link your page to your profile• Use your About Section on Profile and Page• Include a Timeline Cover Image • Graphics to pin or highlight

http://RaleighInboundMarketing.co/DMFB

Did You Know?

• 92% of industry professionals report that they have acquired a customer from Facebook. ~ OpenForum, 2012• So let’s turn those fans into

paying customers• Surprise at the End for You!

Section 2: Let’s Get Business

• Maximize Engagement• Power of Photos• Custom Apps/Tabs or Custom Page• Advertising• Contests

For Maximum Engagement

• 80 characters or less• A study by Buddy Media showed

that posts with 80 characters or less received 27% higher engagement rates• Don’t forget a call to action to get

Fans to do something.• Taking action means clicking

like, leave a comment, sharethe post, click a link inside the post

Post Consistently ~ Think like a publisher

• Post 1-5 times each day…consistently!• Consistency always wins. Your fans visit Facebook at different times

of the day, one post a day might not be enough because most fans won’t see it.• Post different types of content throughout the day such as

• images, videos, tips, links, and ask questions.

• Stagger your posts at different times• 90/10 rule• Do NOT pull tweets into newsfeed automatically

Engagement Is Critical

• Facebook doesn’t know if a fan is interested in your posts unless that fan takes some sort of action•Wasting time without Action• Taking action means clicking like, leave a comment, share

the post, click a link inside the post•When Facebook sees your

fans like your posts, then Facebook sends more of your posts to those fans’ newsfeeds.

The Power of Photos

• Photos on Facebook generate 53% more likes than just posting text. ~ Hubspot, 2012• Facebook users are uploading approximately

300 million photos each day - Which makes photos are extremely important• Usage of the photo-sharing tool Instagram has

increased 1,179% in six months

Image Strategy

• “Snackable” Image – easy to engage with• “Sneak Peek” Image – fun, behind the scenes• “Action” Image – ask Fans to take an action• “Blog Post” Image – increase blog exposure

“Snackable” Image

“Sneak Peek” Image

“Action” Image

“Blog Post” Image

Custom App/Tab or Custom Page

• Why – purpose• How to make them• How to USE them

http://RaleighInboundMarketing.co/FacebookApps

Creating Super Fans!

• Facebook Advertising• Promoted Posts• Facebook Offer for local & online business

Facebook Advertising• For best

results, keep them on Facebook• Use Custom

Tabs, Reveal Page• Facebook tries

to sneak in a Sponsored Story but you can remove it• Target different

audiences for A/B Testing

Promoted Posts• Lasts for 3 days• You determine the budget• It’s a set amount and doesn’t depend on clicks• The reason is to reach more fans via their newsfeed

Creating a Facebook Offer

• Easy to implement• Need 100 fans to access this

feature• Use for online and local business• Offers interface with mobile

devises (approximately 30% of offer claims are coming from mobile devices)• They can help grow likes, leads and

Who Wants to Win? Facebook Contests

• Do you have over 500 fans?• Why 3rd party apps are needed• Types: Sweepstakes, Photo, Videohttp://RaleighInboundMarketing.co/FacebookApps

Success of Contest

• Effort of participant• Barrier to entry into contest• Prize of the contest

Contest to Win a Contest

• KimsFanPage.com

• Sweepstakes app

• Giving away one contest app for free

• Just enter your email into the contest for a chance to win

To Do List for Increasing Engagement

• Posting Consistently• Have a posting strategy with lots of images & don’t forget calls to

action• Use Custom Tabs• Run a contest• Set up several Facebook ads for different target audiences

How to Connect Facebook to Your Other Marketing• Email Newsletter• Social Sharing Buttons on your website• Expand Marketing Campaign to include:

• Custom Tab with a Facebook Ad• Graphics pinned or highlighted• Postings about your campaign• QR Code to lead someone to a custom tab

or your Business Page on printed collateral• Banner Advertising

How to Reach Kim Adamof

Website: http://RaleighInboundMarketing.co/• Email: kadamof@gmail.com• Facebook: KimsFanPage.com• Twitter: @kadamof• Linked In: KimsLinkedIn.com• Google Plus: KimsGplus.com

This presentation available http://RaleighInboundMarketing.co/DMFB

Facebook Marketing DMFB 2013

Technology

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