Essence of Facebook Marketing: Introduction, Strategies, Stages of Facebook Marketing
Facebook Marketing DMFB 2013
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Transcript of Facebook Marketing DMFB 2013
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Facebook MarketingStrategies to Make Money using your
Facebook Page
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Tweet Your Questions
• @kadamof #DMFB• I will answer your question in as much detail as I can• Please ask your question at the end but if we don’t have
time – Tweet It
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Twitter Giveaway
• One Twitterer will win
10 posting ideas for their Facebook Business Page
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What is Facebook Marketing
As a communication channel to maintain contact with and attract customersAs a marketer, you can connect to your audience where they are – computer, ipad, smartphone – at home or while they are working
Businesses can create rich socialexperiences, build lasting relationshipsand amplify the most powerful type ofmarketing – word of mouth
Authentic Identity – people create authentic profiles and fill them out with information about their real identity.
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Have a PURPOSE for Your Page
• Don’t just say “Like Us on Facebook”• Facebook is not easily searchable• Custom URL• WHY should they make the effort?• What is the benefit to them?
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Did You Know?
2.5 billion content items are shared each day
Facebook users generate 2.7 billion
likes a day
Are we a little click happy?
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Did You Know?
• Facebook’s reach is tremendous, with over 1 billion users to date.• 1 in 2 people online have signed up for a Facebook account.• Globally, 1 in 7 people in the world have a Facebook profile or page
right now.
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Section 1 – A little past the basics…
• Personal Profile vs. Branded Business Page• About Us section
and Hover Box• Tips on increasing
engagement• Timeline tips
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Personal vs Business
• Have both a personal profile and business page for double the exposure in newsfeeds• Personal profile can’t use custom tabs• Can’t run ads to personal profile• Profile is limited
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Brand Your Page
• Timeline Cover• About
Section• Photos• Highlighted
Posts• Pinned Posts• Custom Tabs
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Tips on Increasing Engagement• Personal Profile – use your “works at” to send people to your page.
Make sure you send to a page not a dead page that holds the company name with nothing there• Hover Box helps increase likes – people can like your page when they
hover over your company name ona profile• Ask employees to
add the companyFB page to their profile also
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About Us Section
• Personal Profile – for work – last one entered under work and education shows up with hover box on profile under your timeline
• Business Page – what shows under profile image
• Can place a call to action here
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Timeline Cover Image Tips
• Let fans know who you are and what you are about• Spotlight a fan• Call to action• Great image with
no more than 20% text• Can now put “like
us” with arrow
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Highlight and Pin Posts• 90/10 rule• Advertise on your page using graphics
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To Do List to Attract More Fans
• Brand your Facebook page• Link your page to your profile• Use your About Section on Profile and Page• Include a Timeline Cover Image • Graphics to pin or highlight
http://RaleighInboundMarketing.co/DMFB
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Did You Know?
• 92% of industry professionals report that they have acquired a customer from Facebook. ~ OpenForum, 2012• So let’s turn those fans into
paying customers• Surprise at the End for You!
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Section 2: Let’s Get Business
• Maximize Engagement• Power of Photos• Custom Apps/Tabs or Custom Page• Advertising• Contests
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For Maximum Engagement
• 80 characters or less• A study by Buddy Media showed
that posts with 80 characters or less received 27% higher engagement rates• Don’t forget a call to action to get
Fans to do something.• Taking action means clicking
like, leave a comment, sharethe post, click a link inside the post
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Post Consistently ~ Think like a publisher
• Post 1-5 times each day…consistently!• Consistency always wins. Your fans visit Facebook at different times
of the day, one post a day might not be enough because most fans won’t see it.• Post different types of content throughout the day such as
• images, videos, tips, links, and ask questions.
• Stagger your posts at different times• 90/10 rule• Do NOT pull tweets into newsfeed automatically
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Engagement Is Critical
• Facebook doesn’t know if a fan is interested in your posts unless that fan takes some sort of action•Wasting time without Action• Taking action means clicking like, leave a comment, share
the post, click a link inside the post•When Facebook sees your
fans like your posts, then Facebook sends more of your posts to those fans’ newsfeeds.
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The Power of Photos
• Photos on Facebook generate 53% more likes than just posting text. ~ Hubspot, 2012• Facebook users are uploading approximately
300 million photos each day - Which makes photos are extremely important• Usage of the photo-sharing tool Instagram has
increased 1,179% in six months
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Image Strategy
• “Snackable” Image – easy to engage with• “Sneak Peek” Image – fun, behind the scenes• “Action” Image – ask Fans to take an action• “Blog Post” Image – increase blog exposure
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“Snackable” Image
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“Sneak Peek” Image
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“Action” Image
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“Blog Post” Image
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Custom App/Tab or Custom Page
• Why – purpose• How to make them• How to USE them
http://RaleighInboundMarketing.co/FacebookApps
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Creating Super Fans!
• Facebook Advertising• Promoted Posts• Facebook Offer for local & online business
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Facebook Advertising• For best
results, keep them on Facebook• Use Custom
Tabs, Reveal Page• Facebook tries
to sneak in a Sponsored Story but you can remove it• Target different
audiences for A/B Testing
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Promoted Posts• Lasts for 3 days• You determine the budget• It’s a set amount and doesn’t depend on clicks• The reason is to reach more fans via their newsfeed
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Creating a Facebook Offer
• Easy to implement• Need 100 fans to access this
feature• Use for online and local business• Offers interface with mobile
devises (approximately 30% of offer claims are coming from mobile devices)• They can help grow likes, leads and
sales
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Who Wants to Win? Facebook Contests
• Do you have over 500 fans?• Why 3rd party apps are needed• Types: Sweepstakes, Photo, Videohttp://RaleighInboundMarketing.co/FacebookApps
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Success of Contest
• Effort of participant• Barrier to entry into contest• Prize of the contest
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Contest to Win a Contest
• KimsFanPage.com
• Sweepstakes app
• Giving away one contest app for free
• Just enter your email into the contest for a chance to win
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To Do List for Increasing Engagement
• Posting Consistently• Have a posting strategy with lots of images & don’t forget calls to
action• Use Custom Tabs• Run a contest• Set up several Facebook ads for different target audiences
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How to Connect Facebook to Your Other Marketing• Email Newsletter• Social Sharing Buttons on your website• Expand Marketing Campaign to include:
• Custom Tab with a Facebook Ad• Graphics pinned or highlighted• Postings about your campaign• QR Code to lead someone to a custom tab
or your Business Page on printed collateral• Banner Advertising
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How to Reach Kim Adamof
Website: http://RaleighInboundMarketing.co/• Email: [email protected]• Facebook: KimsFanPage.com• Twitter: @kadamof• Linked In: KimsLinkedIn.com• Google Plus: KimsGplus.com
This presentation available http://RaleighInboundMarketing.co/DMFB