Facebook for small business & sporting clubs · 2019-10-29 · Facebook for small business &...

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Facebook for small business & sporting clubs

Presented by Megan Tilley | Communications Officer, Wattle Range Council

Why do we need social media?

Statistics Source: 2018 Yellow Social Media Report by Sensis

Statistics Source: 2018 Yellow Social Media Report by Sensis

My TOP 10 TIPS for Facebook pages

TIP # 1Know your audience and consider your content accordingly

Use your insights to your advantage

Statistics Source: 2018 Yellow Social Media Report by Sensis

TIP # 2Make your content interesting

MOST IMPORTANTLY don’t post without an image

Great FREE resources for creating content that I love to use are:

• Images - pixabay.com, pexels.com. gratisography.com

• Images with text - canva.com, snapseed.com

• Gifs - giphy.com, lively.com

• Infographics - Piktochart, easel.y

• Video/Animation - Adobe Spark, iMovie

TIP # 3Don’t post static content

Get your audience involved

TIP # 4Share the love

Tag, mention, share and hashtag to increase your organic reach

Statistics Source: 2018 Yellow Social Media Report by Sensis

TIP # 5Have a go at Facebook Live

Your audience don’t expect a Steven Spielberg quality production

TIP # 6Have a planMake a content calendar and schedule posts

TIP # 7Know your competition

Keep an eye on your competitors top posts

Image Source: http://www.felicialin.com/blog/2018/4/15/what-is-the-facebook-pages-to-watch-feature-and-how-do-you-use-it

TIP # 8Don’t be afraid to engage Respond where possible, and don’t delete (unless absolutely necessary)

TIP # 9There are loads of cool settings… Check them out

Customise the settings of your page to what works for you

TIP # 10Facebook advertising is useful… But use it smart

Boost your most fun and engaging posts

Megan TilleyCOMMUNICATIONS OFFICER

WATTLE RANGE COUNCIL

08 8733 0900megan.tilley@wattlerange.sa.gov.au

Find us on Facebook | www.facebook.com/wattlerangecouncil