Facebook and Twitter 201

Central Fort BendChamber Alliance

April 3, 2014

Using andTo Promote Your Business

Get these slides here::http://sarahtpage.com/FortBend2014/

Agenda

Social media strategySocial – Website IntegrationFacebook 201Twitter 201Live DemosQ&A

Social Media Strategy

Photo: davidkjelkerud

First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your

“voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

Do You Need a Social Media Policy?

• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback

Source: The Potluck Guide To Social Media Strategy

Social Media Don’ts

• Don’t be something you’re not

• Don’t experiment with the company logo

• Don’t think you have to be on every social media channel

• Don’t tell, show• Don’t feed Facebook to

Twitter (or vice versa)

• Be authentic

• Try new things with personal accounts first

• Start slow and be selective

• Use images whenever possible

• Know your audience and post accordingly

Remember: Social media

is not an island.

Photo: lisbokt

Integrate Social with Web

From this …

Integrate Social with Web

… to this …

Integrate Social with Web

… to this.

Use Calls to Action

Content Really Is King

• Put contact info on EVERY PAGE

• Use easy navigation• Keep content current• Use high-quality

content (including photos and video)

• Add calls to action

Facebook 201

Content Is KingVisual Content Is Ruler of the World

• Videos shared 12x more than links and text posts combined

• Photos are liked 2x more than text updates

• Instagram is the 2nd most popular app (globally) behind Facebook

• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined

Sources: HubSpot; Marketing Land

Visit Fargo-MoorheadVisual Content Integration

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Pinterest

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - YouTube

Source: Fargo-Moorhead CVB

Visit Fargo-MoorheadVisual Content - Instagram

Source: Fargo-Moorhead CVB

Savannah Craft Brew FestivaliPhone Photos

Source: Visit Savannah

Facebook Advertising Opportunities

FacebookCover Photo as Advertising

Source: Bass Performance Hall

Text can be no more than 20%

FacebookCover Photo as Advertising

Source: Mari Smith

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Advertising

Pro Tip: BE SPECIFIC

Facebook Advertising

Facebook’s Power Editor

Facebook Advertising Best Practices

Include a call to action.

Combat ad fatigue.

Source: facebook.com

Facebook Advertising Best Practices

Put important content first.

Identify your target audience.

Source: facebook.com

Facebook Advertising Best Practices

Boost important posts.

Use Facebook Offers.

Source: facebook.com

Facebook Advertising Best Practices

Give people something to say.

Use high quality photos.

Source: facebook.com

Twitter 201

http://business.twitter.com

http://ads.twitter.com

Promotion Budget

Promoted Tweets

Promoted Accounts

Promotion Analytics

PromotedTweets

Dashboard

FollowerGrowthChart

What Do You Want To Try?

Can I Help?

Call Me!

Photo: .Spartography on Flickr

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

Instagram.com/stpconsulting