FACEBOOK Advertising for Small Business

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FACEBOOK Advertising for Small Business

Transcript of FACEBOOK Advertising for Small Business

Social Media Marketing…

Can You Relate?

Why listen to ME?

I LIVE AND BREATHE ONLINE MARKETING FOR A LIVING!I Regularly Train w/The Country’s TOP Social Media Experts including GaryVaynerchuk, Natalie Sisson, Nick Unsworth, and Mari Smith (Photo), Who Was Named A Top Ten Influencer

in Social Media by Forbes Magazine.

Today, You’ll Learn…

1) WHY FACEBOOK SHOULD BE A PRIORITY FOR YOUR ONLINE

MARKETING2) SOME OF MY PERSONAL SECRETS

FOR INCREASING “LIKES”, ENGAGEMENT, AND GETTING YOUR

POSTS SEEN3) HOW TO ACTUALLY MAKE MONEY

USING SOCIAL MEDIA!

Why Facebook?

1.28 BILLION Monthly, Active FB Users

Why Facebook?

1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day

Why Facebook?

1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

Why Facebook?

1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter

Why Facebook?

1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity

FACEBOOK Has Almost 7x The Engagement As Twitter Average Time Spent On Facebook is 20 Min Per Visit

Why Facebook?

1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day

Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter

Average Time Spent On Facebook is 20 Min Per Visit FB Advertising Is Still Accessible To Small Businesses

(Sources: Facebook.com, BusinessInsider.com, Marigold Marketing Group)

Why Facebook?

HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?

Why Facebook?

HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?

FACEBOOK Has MOST DEVELOPED Targeted

Advertising Tools On The Planet!

Why Facebook?

HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?

FACEBOOK Has MOST DEVELOPED Targeted Advertising Tools On The Planet!

(They’ve been around longer, have OODLES OF CASH, and they have spent time and money perfecting it.)

3 FB AD SECRETS

1) To Build The Number of LIKES on Your Page FOR LITERALLY PENNIES EACH…

CREATE A “LIKE” AD for $10/Day, Target Your Ideal Audience, Use A Great Photo That Creates a

Mental/Emotional Connection and…

USE THIS PHRASE in YOUR AD:

“LIKE If You LOVE __________”

Two Men And A Truck

Durant’s

3 FB AD SECRETS2) If You Use The “BOOST POST” Button, You Must Run The Boost Post for a Minimum of 3 Days to Be

Successful.

3 FB AD SECRETS

3) Mari’s “BEST PRACTICES” - BEST DAYS OF THE WEEK TO POST: Thurs + Fri

- BEST TIME OF DAY: Just after lunch

-BEST TYPES OF CONTENT: Photos, Questions, Short Posts (90 Characters or less), Video, Plain Status Updates, Linked Articles

-OFFER FREE INFORMATION TO HELP YOUR AUDIENCE SOLVE A PROBLEM THEY ARE LIKELY TO HAVE (Ideal Audience)

- BUT TEST THESE FOR YOURSELF on YOUR PAGE!

So…HOW do you make MONEY from Facebook?

So…HOW do you make MONEY from Facebook?

FACEBOOK Funnel Conversion Strategy

FACEBOOK Funnel Conversion Strategy

FACEBOOK Funnel Conversion Strategy

FACEBOOK Funnel Conversion Strategy

FACEBOOK Funnel Conversion Strategy

FACEBOOK Funnel Conversion Strategy

Example of Conversion Strategy

THE FACEBOOK AD

Example of Conversion Strategy

THE WEBSITE LEADPAGE

Example of Conversion Strategy

LEAD/SALE ARRIVES

VIA EMAIL

Example of Conversion Strategy

LEADS Keep Pouring

To Your Inbox!

FINAL THOUGHTS

IF YOU REMEMBER NOTHING ELSE TODAY:-SOCIAL MEDIA IS ABOUT GIVING, NOT SELLING,

and LISTENING as opposed to PREACHING.

-ALWAYS BE THINKING OF WAYS TO OFFER YOUR AUDIENCE VALUE, AS OPPOSED TO HOW YOU CAN GET THEM TO BUY SOMETHING. THEY WILL BUY

FROM YOU, AFTER YOU EARN TRUST.

Mari ConnorSocial Media Money Maker602-810-5664Mari@MarigoldMarketingGroup.com

REVIEW THIS SLIDESHOW:

www.slideshare.net/MariConnor

FREE 30 MIN CONSULTATIONS

DIY IN-OFFICE TRAINING

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