Facebook advertising forecommerce
B2B vs B2C
• Different goals
• Spreading the word
How to set it up?
• Grab your pixel
Conversion tracking
Custom audience tracking
Custom audiences
• Newsletter
• Lookalike 1% ~ Reach
• Basket leavers ->
What should you advertise?
• Self-hate
• 80-20
• Take advantage of goups
• Have a plan
Content planning
• Keep in mind• Company values
• Who your audience is (self-image)
Content planning
• Keep in mind• Company values
• Who your audience is (self-image)
• Practical information
• STEPPS
• Let them know you, give them a „face”
How to measure the effectiveness?
• Multi-Channel Attribution Model
Analytics:
Measuring• Use Time Decay Attribution modelling
• Use KPI
Most relevant Key Performance Indicators tosocial media marketing
In the beginning, though
• When to post
• Who you target (save target groups = save time)
• Cost/engagement
• CTR
• No of likes
• Reach
• Time spent on page
In the beginning, though
• When to post
• Who you target (save target groups = save time)
• Cost/engagement
• CTR
• No of likes
• Reach
• Time spent on page
Gauge the interest
Gauge the interest
• Graph search
• Site of the competition
How much money to spend on ads?
• You know they have a problem, they don’t know that’s their problem– 75%
• Those that know the brand already – 25%