SALONIE AGRAWALApparel Design &

Merchandising(2014-17)

Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing products handmade by

craftspeople across rural India.

It was founded in 1960 by John Bissell, an American to market the diverse craft traditions of India. Today, it is

managed by his son, William Bissell.

Unique Selling PropositionIt endeavors to bring customers a choice of products and lifestyle

that offers an alternative to the mass-produced, while creating sustainable livelihoods in the rural sector. It's products are natural,

craft based, contemporary, and affordable.

7 countries76 cities194 stores

Garments

Personal Care

Hom

e Furnishing Home Linen

Organic Products

Product Range FurnitureA

cces

sori

esGiftw

are

LOOK

• Traditional yet contemporary• Elegant • Classy• Colorful• Never goes out of style• Perfect for all occasions

Fabindia’s Competitors

What makes it admirable is :

• Being the largest private platform for products made from traditional techniques, skills and hand-based processes

• Interpreting our rich heritage and traditional knowledge in products while protecting the natural environment.

• maximizing the hand made element in products, whether it is hand woven textiles, hand block printing, hand embroidery or handcrafting home products.

• Quality of the product and the cultivated image of ‘Indianness’