F Korallus Growing Global Value With Revenue Generation for Carlson Hotels

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Fredrik Korallus Keynote at Carlson Hotels 2011 Business Conference

Transcript of F Korallus Growing Global Value With Revenue Generation for Carlson Hotels

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2

4

0

2

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15%

Traffic

Revenue per Transaction

Conversions

Web Revenue

Upscale Midscale

2009 2010 2011

2010 Revenue

USD 107 Million

19.6

26.027.8

21.4

24.3

2006 2007 2008 2009 2010

Sales Volume

USD 24.3 Billion

USD 1.75 Billion

NowComing

Soon

CWT AgentDesktops

GDS

Other online booking tools

Actual: 1.3 million

0% 10% 20% 30% 40%

Marriott

Hilton

Hyatt

IHG

SPG

Carlson

Members per Room Growth Over Last Reported Three Year Period

0 2 4 6 8 10 12 14 16

Axis Title

Stay nights required for a free night stay*

Benefits

Points: Food and Beverage

Free High-Speed Internet – Radisson Worldwide, all brands in North America

Online Booking Points Bonus

No Blackout Dates

Complimentary Room Upgrade

Point Bonus

Elite Roll Over Nights

Early Check In / Late Check Out

Elite Customer Service Line

In-Room Welcome Gift

Free Continental Breakfast

Concierge Service – Coming soon

••

China

India

Canada

West CoastMidwest

Finland

Segment Focus

Business

Leisure

Group & Meetings

Airline

Government

2009 2011 Increase

Americas 36 54 50%

Europe, Middle East and Africa

89 104 17%

Asia Pacific 44 68 55%

TOTAL 169 226 34%

Dedicated select service brand sales team – North America

(USD Million) 2010 2011 Change

Groups & Meetings 157 192 23%

Business Transient 352 387 10%

TOTAL 509 579 14%

160Million

120Million

40Million

40Million

40Million

USD 400

MillionUSD