F Korallus Growing Global Value With Revenue Generation for Carlson Hotels
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Fredrik Korallus Keynote at Carlson Hotels 2011 Business Conference
Transcript of F Korallus Growing Global Value With Revenue Generation for Carlson Hotels
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15%
Traffic
Revenue per Transaction
Conversions
Web Revenue
Upscale Midscale
2009 2010 2011
2010 Revenue
USD 107 Million
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19.6
26.027.8
21.4
24.3
2006 2007 2008 2009 2010
Sales Volume
USD 24.3 Billion
USD 1.75 Billion
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NowComing
Soon
CWT AgentDesktops
GDS
Other online booking tools
Actual: 1.3 million
0% 10% 20% 30% 40%
Marriott
Hilton
Hyatt
IHG
SPG
Carlson
Members per Room Growth Over Last Reported Three Year Period
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0 2 4 6 8 10 12 14 16
Axis Title
Stay nights required for a free night stay*
Benefits
Points: Food and Beverage
Free High-Speed Internet – Radisson Worldwide, all brands in North America
Online Booking Points Bonus
No Blackout Dates
Complimentary Room Upgrade
Point Bonus
Elite Roll Over Nights
Early Check In / Late Check Out
Elite Customer Service Line
In-Room Welcome Gift
Free Continental Breakfast
Concierge Service – Coming soon
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China
India
Canada
West CoastMidwest
Finland
Segment Focus
Business
Leisure
Group & Meetings
Airline
Government
2009 2011 Increase
Americas 36 54 50%
Europe, Middle East and Africa
89 104 17%
Asia Pacific 44 68 55%
TOTAL 169 226 34%
Dedicated select service brand sales team – North America
(USD Million) 2010 2011 Change
Groups & Meetings 157 192 23%
Business Transient 352 387 10%
TOTAL 509 579 14%
160Million
120Million
40Million
40Million
40Million
USD 400
MillionUSD
