Photo credit: http://pinterest.com/pin/231724343297302313/

Exploring Pinterest for Business

Who we are

Hall Internet MarketingPortland, MaineIn business over 12 years@hall_web

Amanda O’BrienVP of Marketing@amanda_pants

Got Questions?

• Use GoToWebinar “Ask a Question”

• Twitter with @hall_web

• Email amanda@hallme.com

• Relatively new

• Online image collections ‘pinboards’

• Beautiful interface

• HUGE with women

What is Pinterest?!

Photo credit: http://pinterest.com/pin/231724343297302313/

Why should you care?

In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.

Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/

http://youtu.be/AfyByLwiIe8

How do I use pinterest for my business?

Photo credit: http://pinterest.com/pin/133911788890523054/

• Participate• Find new potential customers• Generate interest• Drive traffic• Generate sales and leads• aka – Social Media

10 CommandmentsPinterest for Business

Who is on Pinterest?

Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/

11+ Million usersWomen

Average age 32 Married or in a relationship

Long time on site – 2nd only to FB

Create a business account“Invitation Only”

Fill out your About section, logo and website

Connect to FB and Twitter accounts

Should you post to Facebook?

Start Pinning, Repinning and Liking

Add a descriptionCreate BoardsPhotos, videos, blog posts…

more on that later

Pinterest and your website

Bookmarklet, social sharing iconsPinterest button to your site

Add an image to all blog posts from now on!

Watermark your original images to protect them

Making Money• Add prices and link to purchase • Affiliate links

Business Best Practices

Pin regularly and not in burstsLabel your pin board categoriesEngage with other pinners – like and comment on other pinsClear, colorful photosRead this: http://pinterest.com/about/copyright/Check the source of the pin before you repin

Promote from other sources, not just your own work.

Photo credit: http://www.flickr.com/photos/mhauri/4450804162/

Pinterest searchpins, boards, people

More advanced

Tag other pinners with @Collaboration boards with staff or top clientsEvent boards – invite attendees to post on that boardLinks in your pin descriptionsUse hashtagsWatermark your original contentWP Pinterest widget

Who is pinning your stuff?http://pinterest.com/source/yoursitehere

Photo credit: http://pinterest.com/pin/74872412525500748/

• Items around your industry

• Infographics

• Products

• Boards that show your values

• Thanks yous

• Clients

• Local content

• How to videos

• eBook covers

What to pin

• Team members

• Highlight old content

• Coupons

• Be a thought leader

• Video gallery

• Case studies

• Testimonials

• What is your ideal client pinning?

How do your products and services fit into your customers lifestyles? How does it help them?

Persona driven boards

• Content for specific client types• What are their interests, needs• How does your business help?

• When do you get the most repins, likes and referrals?

• Analytics and test different posting times

•View pinboards of your customers to understand them better

•What is driving traffic and leads?

•Clicks per pin, repins per pin, time spent on your site by Pinterest users

Take all the fun out of it

• Cross promote

• Add popular pins to newsletter

Promote

Contests

• Read this https://pinterest.com/about/terms/

• Look at these http://pinterest.com/pinterestbiz/pinterest-contests/

• Kraft Pin & Win contest

Examples

• Cabot Cheese

• Chobani

• GE

• Whole Foods

• Marketo

• Scholastic

• Mashable

• 5 Interesting Pinterest Marketing Campaigns

B2B?InfographicsPutting your prettiest foot forwardPinterest search is about the descriptionsFresh content is rewardedFollow companies and boards – not necessarily people

• Do visuals play a role in your business?

• Is your demographic there?

• Do you have the time and content?

• Test, test, test

Photo credit: https://pinterest.com/pin/5488830766206663/

Should you be on pinterest?

• Pinerly – content management dashboard. Track pins via campaigns, stats. Suggests people to follow and best TODs.

• Pinstamatic – Create original pins

• 7 Useful Pinterest Tools to Supercharge Your Pinfluence

Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/

Other Tools

Need to know more?

• This Is Everything You Need To Know About Pinterest (Techcrunch)

• 26 Tips for Using Pinterest for Business (Social Media Examiner)

• Pinterest Help and Resources

• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)

• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)

http://pinterest.com/pin/51228514481435341/ http://pinterest.com/pin/178384835210681441/

Learn MoreTwitter: @Hall_Web

@amanda_pants

• Blog – http://www.hallme.com/blog/• Webinars – http://www.hallme.com/webinars

• 7/10 - Creating a User-Centric Website• 7/24 - 6 Common SEO Mistakes on Business Websites• Archived webinars - http://www.hallme.com/archived-webinars

1-877-425-5932 (HALL-WEB)amanda@hallme.com

Download our new eBook: http://bit.ly/hall-ebook