Makinga“senseevent”

DerekWoodgate

“For a number of years I've wanted to become an experience designer rather than just a musician…” 

‐PeterGabriel

WhatistheSenseEvent?

   Aunique,intense,interacAve,cuBngedgeexperiencethroughaugmentedambience,amplifiedmulA‐sensoryengagementandimmersivetechnologies,wheresensa(on embraces, but surpasses meaning. 

TheSenseEvent“TheonlyrealityinlifeissensaAon.Theonlyrealityin

artisconsciousnessofthatsensaAon”– Pesoa 

“SensaAonisintheencounter,intheimmediacy,intheimaginaAon,bothintermsoftheaffectand

emoAonalintelligence.Neithermerelymental,normerelyphysical,this

sensaAonorexperienceistheinteracAonbetweentheSelfandtheWorld,creaAngone’spersonal

ambience”– Derek Woodgate, Future Flow 

Fromexperiencetoambience“Ambience is what we let in”

FromambiencetosensaAon  SensaAon=Body,mind,cultureandenvironmentharmonizedandengagedwithmeaningfulintensity

UnderstandingsensaAon

BuildingsensaAonintoexperiences:The Need 

  Fullimmersion

  Asenseofbelongingness  Seamless,mulA‐sensoryengagementandimmersion  Abilitytoshareandcollaborate  Opportunitytocreateandcontribute  Desiretoexploreandgrow  AestheAcinfusion  InstantgraAficaAonorfulfillmentorexcitement

BuildingsensaAonintoexperiences:Context

  Context‐sensiAveexperience

  NewHarmony‐sensoryenergyandengagement

  DeeperunderstandingthroughemoAonalandcogniAveinterfaces

  Senseofwell‐beingandenhancedpersonalpotenAal

  Expressinghumanness

CreaAnga‘senseevent’

“It was a near life experience”–Fight Club 

Refocus“life”and“live”

CreaAnga“senseevent”  SensaAon,affectandemoAonalintelligence

  Future‐focused–expressingafeel‐goodfactoraboutthefuture

 Designaframeworkofintegratedexperiencesaroundathemethatcapturestheseelements

Mul7pleavenuesofexpression

Visualizingthetheme

VisualizaAon&Rendering• AestheAc/look• Feelinggenerated• DescripAon• Colorcues

Mainauditorium

TheFutureofPlayLogo

Venue

Venuelayout

FourpotenAalperformancespaces

  TheExperiment:SoundPlay(Musicandperformances)

  ImmersionChamber:SocialPlay(communityandcommunicaAon)

  TheInteracAvePlayground:AcAonPlay(newgamesandsports,etc.)

  TheHangingGarden:MentalPlay(exploraAon,adventureandimaginaAon)

Playastransforma7ve

Pre‐planning

  PotenAalcontentandarAstlist  CreateiniAalcollateral,includingvideo  ProjectedFinancials  Techspecs  InstallaAonbuildingcostsandtransportaAon  Keynotes  SponsorsasparAcipantsintheevent–addingcontentvalue  ProducAonplan,catering,sustainability/recyclingplan  ProjectLaunchparty  Collaborate:UniversiAes:MIT,CarnegieMellon,Berkeley,UT

OutlineofpotenAalcontent World‐classperformers  Experimentalelectronica

 Augmentedandfluidenvironments  3Daudiovisualshow  RobotsandAIgames

  InteracAvetoysandtrainingtools  InteracAvevisuals

Unique,worldfirsts

PotenAalcontent•  Simulatedandimaginedspaces

•  3Dholographicworlds•  PerformanceandinteracAveart•  CreaAvemachines•  Augmentedandfluidenvironments

•  Extendedbodiesandinterfaces

PotenAalperformers,etc.

Additional focus on behavioral identities and customized delivery of

optimized programming

MulA‐sensory/cogniAvedynamics

  Bio-mapping and emotion modeling

  Reading and distributed interactive video arrays for

enhanced situational and interactive awareness

  Affective and cognitive perception, feedback and awareness

  Social interfacing and feedback

  Ubiquitous sensing and multi-agent tracking

Preparingtheevent  BookarAstsandconfigureevent  Preparetechnicalaspectsoftheevent  Createfluid,adapAveenvironments:

‐Imageprocessingsofware‐Gamingvideoengines‐NarraAvebuildingsofware‐DynamicspaAalinterfaces

•  BuildinstallaAons

•  Createprojectplan,etc.

•  Rampupvolunteers(around70)

Make the sense event designed to be adaptive to personal aesthetics, imagination, moods and emotions

Theevent

• Adaptive projection maps

• Holographic overlays

• Hybrid and imaginary spaces

• Simulated worlds

• Programmed atmospheres

•           DatamaAcs

 SeamlessfusionbetweenentertainmentandcommunicaAon

 Seamlessmovementbetweenrealandvirtual

Reconfigurable and Hybrid performances

“Creating audience interaction is about hooking in to every format of memory we have thought about and then thinking about how we can describe the experience.” ‐ DJ Spooky 

Psychomanteum

Fullyimmersive,interacAveinstallaAon.

Theaudiencewillbethescaryghost

ThepowerofimaginaAon

  A mind knows no difference between an event we experience and an event we imagine and visualize, so our body reacts the same way!  

    (Antz Chasse, Vicente, 2004) 

    By2020,imagina7onsensa7onentertainmentwillbeaspopularasin‐the‐fleshevents!