Experiential entertainment making a sense eventtfinal
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Transcript of Experiential entertainment making a sense eventtfinal
Makinga“senseevent”
DerekWoodgate
“For a number of years I've wanted to become an experience designer rather than just a musician…”
‐PeterGabriel
WhatistheSenseEvent?
Aunique,intense,interacAve,cuBngedgeexperiencethroughaugmentedambience,amplifiedmulA‐sensoryengagementandimmersivetechnologies,wheresensa(on embraces, but surpasses meaning.
TheSenseEvent“TheonlyrealityinlifeissensaAon.Theonlyrealityin
artisconsciousnessofthatsensaAon”– Pesoa
“SensaAonisintheencounter,intheimmediacy,intheimaginaAon,bothintermsoftheaffectand
emoAonalintelligence.Neithermerelymental,normerelyphysical,this
sensaAonorexperienceistheinteracAonbetweentheSelfandtheWorld,creaAngone’spersonal
ambience”– Derek Woodgate, Future Flow
Fromexperiencetoambience“Ambience is what we let in”
FromambiencetosensaAon SensaAon=Body,mind,cultureandenvironmentharmonizedandengagedwithmeaningfulintensity
UnderstandingsensaAon
BuildingsensaAonintoexperiences:The Need
Fullimmersion
Asenseofbelongingness Seamless,mulA‐sensoryengagementandimmersion Abilitytoshareandcollaborate Opportunitytocreateandcontribute Desiretoexploreandgrow AestheAcinfusion InstantgraAficaAonorfulfillmentorexcitement
BuildingsensaAonintoexperiences:Context
Context‐sensiAveexperience
NewHarmony‐sensoryenergyandengagement
DeeperunderstandingthroughemoAonalandcogniAveinterfaces
Senseofwell‐beingandenhancedpersonalpotenAal
Expressinghumanness
CreaAnga‘senseevent’
“It was a near life experience”–Fight Club
Refocus“life”and“live”
CreaAnga“senseevent” SensaAon,affectandemoAonalintelligence
Future‐focused–expressingafeel‐goodfactoraboutthefuture
Designaframeworkofintegratedexperiencesaroundathemethatcapturestheseelements
Mul7pleavenuesofexpression
Visualizingthetheme
VisualizaAon&Rendering• AestheAc/look• Feelinggenerated• DescripAon• Colorcues
Mainauditorium
TheFutureofPlayLogo
Venue
Venuelayout
FourpotenAalperformancespaces
TheExperiment:SoundPlay(Musicandperformances)
ImmersionChamber:SocialPlay(communityandcommunicaAon)
TheInteracAvePlayground:AcAonPlay(newgamesandsports,etc.)
TheHangingGarden:MentalPlay(exploraAon,adventureandimaginaAon)
Playastransforma7ve
Pre‐planning
PotenAalcontentandarAstlist CreateiniAalcollateral,includingvideo ProjectedFinancials Techspecs InstallaAonbuildingcostsandtransportaAon Keynotes SponsorsasparAcipantsintheevent–addingcontentvalue ProducAonplan,catering,sustainability/recyclingplan ProjectLaunchparty Collaborate:UniversiAes:MIT,CarnegieMellon,Berkeley,UT
OutlineofpotenAalcontent World‐classperformers Experimentalelectronica
Augmentedandfluidenvironments 3Daudiovisualshow RobotsandAIgames
InteracAvetoysandtrainingtools InteracAvevisuals
Unique,worldfirsts
PotenAalcontent• Simulatedandimaginedspaces
• 3Dholographicworlds• PerformanceandinteracAveart• CreaAvemachines• Augmentedandfluidenvironments
• Extendedbodiesandinterfaces
PotenAalperformers,etc.
Additional focus on behavioral identities and customized delivery of
optimized programming
MulA‐sensory/cogniAvedynamics
Bio-mapping and emotion modeling
Reading and distributed interactive video arrays for
enhanced situational and interactive awareness
Affective and cognitive perception, feedback and awareness
Social interfacing and feedback
Ubiquitous sensing and multi-agent tracking
Preparingtheevent BookarAstsandconfigureevent Preparetechnicalaspectsoftheevent Createfluid,adapAveenvironments:
‐Imageprocessingsofware‐Gamingvideoengines‐NarraAvebuildingsofware‐DynamicspaAalinterfaces
• BuildinstallaAons
• Createprojectplan,etc.
• Rampupvolunteers(around70)
Make the sense event designed to be adaptive to personal aesthetics, imagination, moods and emotions
Theevent
• Adaptive projection maps
• Holographic overlays
• Hybrid and imaginary spaces
• Simulated worlds
• Programmed atmospheres
• DatamaAcs
SeamlessfusionbetweenentertainmentandcommunicaAon
Seamlessmovementbetweenrealandvirtual
Reconfigurable and Hybrid performances
“Creating audience interaction is about hooking in to every format of memory we have thought about and then thinking about how we can describe the experience.” ‐ DJ Spooky
Psychomanteum
Fullyimmersive,interacAveinstallaAon.
Theaudiencewillbethescaryghost
ThepowerofimaginaAon
A mind knows no difference between an event we experience and an event we imagine and visualize, so our body reacts the same way!
(Antz Chasse, Vicente, 2004)
By2020,imagina7onsensa7onentertainmentwillbeaspopularasin‐the‐fleshevents!