TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Sector – 9, Dwarka Institutional Area, New Delhi-75AffiliatedInstitution of G.G.S.IP.U, Delhi

BJMCEVENT MANAGEMENT: PRINCIPLES &

METHODS-24303

Submitted by – Amanpreet Kaur

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

EVENTS AS A COMMUNICATION TOOL

An Event is live multimedia package carried out with pre conceive concept, customized or modified to achieve the clients objectives of reaching out & suitably influencing the sharply defined specially gathered target audience by providing a complete sensual experience & an avenue for two way interaction.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

EVENTS REACH INTERACTION

Right with live creates desired Communication audience impactWith client

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

REACH

- Reach define as the adequate number of people belonging to the target audience of the client which is exposed to the event.

- In other words reach implies exposing the event to the right number of the right audience.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Reach can be divided into two types:-

REACH

EXTERNAL ACTUAL REACH REACH

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

EXTERNAL REACH

External reach from event networking here means radio, television, newspaper, internet, publicity.

ACTUAL REACH

The number of people from the target audience who actually respond to the publicity campaign and attend event is the actual reach for an event.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

INTERACTION

Interaction is a process in which there is an exchange of various types of information between the client and there target audience.

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

Interaction can be divided into two types:-

INTERACTION

DIRECT INDIRECT INTERACTION INTERACTION

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

DIRECT INTERACTION Direct interaction which takes place between the

client and the target audience during the event.INDIRECT INTERACTION Interactions that are built around the event &

not during the actual event, at the same time using the event as a focus of interaction are indirect interaction

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

THANK YOU