Event Management: Principles & Methods

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Sector – 9, Dwarka Institutional Area, New Delhi-75Affiliated Institution of G.G.S.IP.U, Delhi

Event Management: Principles & Methods

Paper code-BJ(MC)303Submitted by:- Amanpreet

Kaur

TRINITY INSTITUTE OF PROFESSIONAL STUDIESSector – 9, Dwarka Institutional Area, New Delhi-75

5 C’s of Event Designing

Concept Costing Canvassing Customization Carrying out

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• Concept

The first ‘c’ of event management is the first step in event. Idea generation, deciding theme on which the event is based on, what do we want to do? This is the question that is answered through this first ‘C’ of event management.


• Costing

One of the most essential factor to be kept in mind is costing or checking the budget for the event which comes under the category of costing.

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• Canvassing

Canvassing means doing research for the client, which helps us in serving or working more efficiently in an event.

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• Customization

As the name suggests, customization means making the necessary changes in the event as per the requirements of the clients.


• Carrying out

This ‘C’ is about the execution and implementation of an event according to the final concept. It brings all planning into action.


NEED FOR EVENTS

• Launch of a new product• Highlighting added features of product• Creating and maintaining brand image• Enabling interactive mode of communication• Helps in relationship building and PR

activities


• Marketing research• Creating opportunities for better deals with

different mediums• Generating instant publicity• Helps in avoiding of clutter


THANK YOU

Event Management: Principles & Methods

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