Evaluating Mobile Usability Guidelines Identifying Usability Criteria To Guide The Development Of A Mobile Presence

5. USABILITY GUIDELINES SUMMARY

Mobile Situation

• Large audience on mobile

• Business case for supporting mobile

• Can affect search rankings if not supporting mobile, or not supporting in best way possible

Mobile Options

• Multiple methods of supporting mobile – Responsive design

– Mobile-dedicated website

– Mobile app

• Which option is right for you? How do you decide?

Mobile Usability

• Google’s guidelines – No Flash or other similar technologies

– No zooming to read content

– No horizontal scrolling

– Easy tapping

Mobile Usability

• Additional guidelines & considerations – Be clear on purpose

– Increase actual and perceived load time

– Support smaller screens

– Support touch

– Simplify forms

How Do I Support Mobile ● Check your stats in Google Analytics, at least once per quarter

● Run your site through Google’s Mobile Usability Test

https://www.google.com/webmasters/tools/mobile-friendly/

● Test your user experience to measure how satisfied your users actually are and find the pain points that need to be corrected

● As you correct the issues and work to improve your mobile site, remember the guidelines we discussed today. Are you working to improve each of those areas?

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