Evaluating Mobile Usability Guidelines: Summary
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Evaluating Mobile Usability Guidelines Identifying Usability Criteria To Guide The Development Of A Mobile Presence 5. USABILITY GUIDELINES SUMMARY
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Transcript of Evaluating Mobile Usability Guidelines: Summary
Evaluating Mobile Usability Guidelines Identifying Usability Criteria To Guide The Development Of A Mobile Presence
5. USABILITY GUIDELINES SUMMARY
Mobile Situation
• Large audience on mobile
• Business case for supporting mobile
• Can affect search rankings if not supporting mobile, or not supporting in best way possible
Mobile Options
• Multiple methods of supporting mobile – Responsive design
– Mobile-dedicated website
– Mobile app
• Which option is right for you? How do you decide?
Mobile Usability
• Google’s guidelines – No Flash or other similar technologies
– No zooming to read content
– No horizontal scrolling
– Easy tapping
Mobile Usability
• Additional guidelines & considerations – Be clear on purpose
– Increase actual and perceived load time
– Support smaller screens
– Support touch
– Simplify forms
How Do I Support Mobile ● Check your stats in Google Analytics, at least once per quarter
● Run your site through Google’s Mobile Usability Test
https://www.google.com/webmasters/tools/mobile-friendly/
● Test your user experience to measure how satisfied your users actually are and find the pain points that need to be corrected
● As you correct the issues and work to improve your mobile site, remember the guidelines we discussed today. Are you working to improve each of those areas?
