Post on 15-May-2015
description
CreatingCreating DeliveringDelivering
EngagingEngagingUnderstandUnderstandinging
Five key areas that we will focus on today
InfluencinInfluencingg
No.1 “The world of events is changing. Organisers have to
understand that their job will never be the
same”
No.2 “Organisers have to engage
other parts of the business to demonstrate the true value
they can deliver”
Understand Understand the the potentialpotential
of your of your events and events and your own your own
potentialpotential as as an organiseran organiser
A link to a wonderful event that shows exactly what your events can do for your company!
No.3 “Prove that you are THE EXPERT and
influence others”
Set objectives
Set budget
Research market
Secure key factors
Initially market event / tailor offering
Secure remaining parts of the event
Get involved in the details
Run event
Tie up event
Print this off and stick it
to your computer! And say
goodbye to silly
requests from others to do things at the wrong time when
you are planning
event
You will be amazed how few people think we actually have a process when
managing our events.
So demonstrate that you are the expert and you
have a plan!
No.4 “Today’s event organiser has to be so much more.
They have to create experiences
and STOP organising events.
The World´s first exhibition in 1852
2011. What went wrong?
Nov 2012. And it seems to continueImagine spending ALL DAY here!
Business events have been around for a long time and most things can be changed. Perhaps if they were
designed by a genius at the start we wouldn’t need to change them. But they weren’t. So be bold and make changes. William is certainly no Dalí but Gallus Events
do know a lot about meeting design.
As the organiser you should try to do at LEAST one thing that
makes your event memorable.
As the organiser you should ask all your speakers: why will
your session be memorable? And can I help?
Support your exhibitors to create an exhibition that is PULL and not push. You have a shared
interest in making this space work.
No.5 “Events are still about delivery.
However it’s about the value that your event delivers to
all of your stakeholders that will determine your success”
We can do truly wonderful things if all of the event stakeholders build
something together
William says:“No one ever erected
a statue to a critic”
William says:“Investigate event
technology that helpsyou move from
admin and logistics to
adding value”
William says:“Join twitter. Follow
#eventprofs
and @williamevents”
William says:“Go back to the office
tomorrow and ask that your job title be
changed from event organiser to
Experience Creator”
Create and Deliver Value
CREATE UNIQUE EXPERIENCES NOT EVENTS:
Organisations have to focus on the experience of the attendee. Content and connections are no longer the unique domain of events. Social Media and the internet has revolutionised the way people meet and consume content. Your event has to focus on its unique position and create a unique experience that truly adds VALUE.
UNDERSTAND THE VALUE FOR EVERY STAKEHOLDER
Your events will only be successful if you focus on the VALUE you deliver for every stakeholder.
THE IMPACT OF YOUR EVENT HAS TO LAST LONGER THAN THE PHYSICAL DURATION OF YOUR EVENT You have to focus on how to add value before and after. And your event has to deliver real, true and measurable value during the event.
Go create!
You Experience Creator!
William Thomson
@williamevents
www.gallusevents.co.uk