Post on 06-Apr-2017
Ethnicity and TV Drama
What are the Stereotypes?How can we use Media language to explain how Ethnicity is represented
White Race
Everyone Else
Stereotypes – 4 minutes
Pairs - YOU MUST note down as many stereotypes that you can think would be associated to someone who is White and/ from another Ethnic background.
Reception theory Stuart Hall 1980
• Reception theory states that media texts are encoded by the producer- they are loaded with values and messages.
• However, the text is then decoded by spectators. However, different spectators will decode the text in different ways, perhaps not in the way the producer intended.
Reception theory Stuart HallAccording to Hall, audience members adopt one of the following
three positions when they decode the text:
• Dominant, or Preferred, Reading - how the producer wants the audience to view the media text;
• Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text;
• Negotiated Reading - a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well.
Ethnicity“Mind Map” what YOU think is the
‘preferred reading’ (Hall – 1986) of these representations of Ethnicity.What might an ‘opposition reading’ be? Can you think of any from programmes you have
watched
Ethnicity
DO YOU AGREE?
Poole (2000) argued that Islam has always been demonised and distorted by the media.
Key Terms:
Different?
Terrorist?
Dangerous?
Inhumane?
Hotel Babylon
• How is ethnicity dealt with in this clip?
• Model answer• Read the model answer carefully and
highlight the three key areas – EAA, EG and T
Holiday Homework!
• Skin – Disability- rooftop• Discuss the ways in which the extract
constructs the representation of Ability/ Disability using the following– Camera shots, angles, movement and composition– Editing– Sound– Mise en scene
Holiday Homework!
• Audiences and Institutions
• “Media production is dominated by global institutions, which sell their products to global audiences only.” To what extent do you agree with this statement?
“Media production is dominated by global institutions, which sell their products to global audiences only.” To what extent do you agree with this statement?
INTRO: KEY STATS/FACTS
Case Study One
Case Study Two
Case Study Three
Media production is dominated by global institutions, which sell their products to global audiences only.” To what extent do you agree with this statement?
Conglomerate Independent and/or UK
Production
Marketing
Exhibition
Distribution
Production
Marketing
Exhibition
Distribution
Examples Examples
Consumption Consumption
ExchangeExchange