PARTNERS IN PERFORMANCE

IMPROVEMENT

WHO WE ARE

WHO WE AREMISSION

“To be the best at developing powerful,

measurable performance improvement and

business communication solutions based on an

in-depth understanding of our automotive

clients’ business objectives, products, services

and marketplace.”

WHO WE AREIN-HOUSE EXPERTISE

Subject-matter expertiseand facilitation

Instructional design

Creative

Media Production

Event operationsand logistics

Digital Solutions

Accountmanagement

CLIENT LIST

WHO WE SERVE

WHAT WE DO

WHAT WE DO

• Dealership Selling

Tools & Reference Materials

• Events/Live Workshops

• Trainer & Consultant Programs

• Digital Solutions

• Multimedia

PERFORMANCE IMPROVEMENT &

TRAINING

WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE

MATERIALS

WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE

MATERIALS

WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE

MATERIALS

WHAT WE DOPERFORMANCE IMPROVEMENT &

TRAININGDealership Selling Tools & Reference Materials

• Sales Consultant Product

Reference Guides

• Quick Reference Pocket Guides

• Vehicle Launch Kits

• “Transparent” Dual-Audience

Retail/Customer Materials

• Monthly Newsletters

• Vehicle Walkaround Tools

(Magnets, Clings, Guides)

• Augmented Reality Centers

• Internet Lead

Communications Tools

• POS Materials & Showroom Displays

• Glove Box Materials

WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS

DEVELOPMENT

WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS

DEVELOPMENT

WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS

DEVELOPMENT

WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS

DEVELOPMENT

Delivery (2011)

WHAT WE DOPERFORMANCE IMPROVEMENT &

TRAININGEvents/Live Workshops

• Product Launch Events

• Ride and Drives

• In-dealership Events

• Regional Training

• Workshops

(in-dealership and off-site)

• Skills

• Product Knowledge

• Operations and Processes

• Meetings and Events

• Product Immersions

• Regional and Corporate Meetings

• Walkaround Competitions

WHAT WE DOPERFORMANCE IMPROVEMENT &

TRAININGTrainer & Consulting Programs

• Trainer Recruitment, Development,

Management, Coaching & Scheduling

• Train-the-Trainer (T3) Programs

• Expert, Specialized Facilitation

• Product

• Skills

• Dealership Operations

• Performance Improvement

• Coaching Services — Porter to Principal

WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS

WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS

WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS

WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS

WHAT WE DO

• eLearning / mLearning

– Game-Based Learning

– Scenario-Based

Learning/Testing

• Mobile Apps

– Consumer-facing

marketing apps

– Internal training apps

• Blended Learning

– Webinars

– Remote Coaching

• Web Solutions

– Program web sites and

sustainment

– Learning 2.0

(forums, online communities)

• Proprietary System Development

– LMS consultation,

development, integration

– Registration system

– StreaMail 2.0

• Interactive Feature Guides

– QR code-based systems

– Video

PERFORMANCE IMPROVEMENT &

TRAININGDigital

WHAT WE DOTECHNOLOGY EXAMPLE

Kia Optima iPad Application

• Rich, Single-Product Focus

• Dual Resource —

Sales Consultant & Consumer

• Interactive Feature Experiences

• Native App Features

& Functionality

WHAT WE DOTECHNOLOGY EXAMPLE

Chrysler ARRIVE iPad Application

• “Virtual Facilitator” Launch Training

• Top Features to Explore

• Product Highlights for 3 Vehicles

• Comp Comp Visual Comparisons

• “Rate It!” Driving Impressions

WHAT WE DOTECHNOLOGY EXAMPLE

Kia Mobile Product Reference Guide

• Industry-First Mobile PRG

• Multi-Platform WebApp

• Redesign/New Functionality Next Year:

– Customized Tablet Version

– Specialized Delivery Apps

– Walkaround Highlights

• Search, Bookmark, Customize

• Sales Consultant authentication

WHAT WE DOTECHNOLOGY EXAMPLE

Lexus Foundations — GS WBT

• Essential Product Stories

• Innovative, iPad-like Interface

• Multi-Use/Multi-Audience Design

WHAT WE DOMULTIMEDIA – BY THE NUMBERS

WHAT WE DOMULTIMEDIA – BY THE NUMBERS

WHAT WE DOMULTIMEDIA – BY THE NUMBERS

WHAT WE DOPERFORMANCE IMPROVEMENT & TRAINING

Multimedia

• Vehicle Technology Animations

• “Made Easy” Video Treatments

• Corporate Engineer/Designer

Interviews

• Reality-Style

Customer Interviews

• New Product Reveals

• “How To” Feature Demonstrations

• Innovative Vehicle Walkarounds

• Guerilla Mystery Shopping

• Event Documentation/Highlights

Videos

• Photography

• Voice-Over

WHAT WE DOPETER SHREYER

WHAT WE DOMAZDA MADE EASY

TOYOTA & ES3

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3SUMMIT TAKEAWAYS

Target Results

TOYOTA & ES3FUTURE POSSIBILITIES

IPAD REGIONAL KITS

• Innovative Training & Reference Tools

• Interactive Guided Discovery

A “Summit Results” Inspired Solution

TOYOTA & ES3FUTURE POSSIBILITIES

DELIVERY APPS

• Integrates Glovebox Materials

• DTO Feature Walk-Through

• Owner Updates & Services:

– Maintenance Reminders

– Schedule Service

A “Summit Results” Inspired Solution

TOYOTA & ES3FUTURE POSSIBILITIES

SUSTAINMENT OPTIONS

• D2D Challenges

– Trivia or Mini Games

– Incentivized Competition

• SMS/Text Services

• Knowledge-On-Demand

A “Summit Results” Inspired Solution

TOYOTA & ES3

Collaboration Tools

FUTURE POSSIBILITIES

COLLABORATION TOOLS

• Forums and/or Wiki-Style Pages

• Peer Learning

(e.g., Sales Consultants & Colleagues)

• Best-Practice Sharing Activities

• Great for Sustainment

A “Summit Results” Inspired Solution

THANK YOU!