DOMESTIC SPECIALTY RESEARCH

FLORIDA

• EMPHASIZES FEMININITY• COLORFUL PIECES• GIRLY PRINTS

• SEVERAL GIRLY A+O DRESSES• YOUNG, WHIMSICAL FEEL• ALSO A LOCATION IN MT. BROOK, ALABAMA

• SWEET AND FEMININE DRESSES• SIMILAR PRICE POINTS

• SPA SERVICES PROVIDES THE ULTIMATE FEMININE EXPERIENCE

• SIMPLER DRESSES WOULD DO WELL

• SEPARATES FRIENDLY

• SEPARATES FRIENDLY

GEORGIA

• HAS A BRIDAL BOUTIQUE• CATERS TO PROM SEASON• FEATURED IN LUCKY MAGAZINE, GLAMOUR,

“T”, TOWN AND COUNTRY, & MORE

• UPSCALE WOMEN’S BOUTIQUE WITH A SOUTHERN FLARE

• BOTH DRESSES AND SEPARATES WOULD DO WELL

• SEEM TO BUY SIMILAR SILHOUETTES

• SEPARATES FRIENDLY

SOUTH CAROLINA

• GREAT SELECTION OF PREVALENT DESIGNERS

• DRESSES AND SEPARATES WOULD DO WELL

• PREPPY STYLES (RESORT/PRESPRING 15 WOULD SELL WELL)

• WIDE VARIETY OF BOTH EDGY AND GIRLY PIECES

• DRESSES AND SEPARATES WOULD SELL

• FEMININE AND PREPPY LOOKS• LOWER PRICE POINT DRESSES

NORTH CAROLINA

• PREPPY & FEMININE FEEL• CURRENTLY NO OTHER SPECIALTY DOORS IN GASTONIA

• VERY SUCCESSFUL CONTEMPORARY BOUTIQUE IN RALEIGH• SIMILAR PRICE POINTS• NUORDER PAGE DOES NOT WORK

WEST VIRGINIA

• STORE WEBSITE FEATURES MORE CONTEMPORARY BRANDS, SUCH AS NANETTE LEPORE & BCBG

VIRGINIA

• “ERIN” AESTHETIC• LOCATIONS IN WILLIAMSBURG AND

VIRGINIA BEACH

• LOCATIONS IN RICHMOND, VIRGINIA BEACH, & ROANOKE• IN BUSINESS SINCE 1936• BOTH DRESSES AND SEPARATES FRIENDLY

• SPECIALIZES IN COCKTAIL AND EVENING GOWNS

• WEDDING FRIENDLY• FEMININE AESTHETIC• SECOND LOCATION IN MARYLAND

• LARGE SELECTION OF CONTEMPORARY BRANDS

• APPEALS TO A WIDE DEMOGRAPHIC

• TARGET CONSUMER DESCRIBED AS “COUNTRY CLUB AND COLOR LOVING”

• DRESSES WOULD DO WELL

WASHINGTON, D.C.

• LOCATIONS IN DC AND MARYLAND

• VERY SPECIAL OCCASION FRIENDLY

MARYLAND

• YOUNG, TRENDY VIBE• DRESSES AND SEPARATES

WOULD SELL

• WOULD BE SEPARATES FRIENDLY

• LARGE SELECTION OF BOTH DESIGNER AND CONTEMPORARY BRANDS, INCLUDING OUR COMPETITORS

DELAWARE

• RECOGNIZED BY ELLE AS ONE OF THE TOP 50 BOUTIQUES IN THE NATION

NEW JERSEY

• LOCATIONS IN NJ AND PA• VERY FEMININE-LOOKING BOUTIQUE THAT

HOUSES MANY OF OUR COMPETITORS

• LOCATED IN A VERY WEALTHY AREA OF NJ

• WOULD BE VERY SEPARATES FRIENDLY

• GIRLY AESTHETIC• SIMILAR PRICE POINTS• STORES IN NJ AND PA

• TWO LOCATIONS, ONE IN LONG BRANCH AND ONE IN SEA GIRT

• DRESS AND SEPARATES FRIENDLY

PENNSYLVANIA

• WIDE VARIETY OF COMPETITIVE BRANDS

• DRESS AND SEPARATES FRIENDLY

• CARRIES VERY FEMININE PIECES

• STORES IN PA AND NJ• SEPARATES FRIENDLY

NEW YORK

• CATERS TO THE NORTH OF LONG ISLAND’S ELITE GOLD COAST CUSTOMER

• DRESS AND SEPARATES FRIENDLY

• GLOBAL PRESENCE• SUBSIDIARY OF GAP INC. – BIG BRAND AWARENESS• GREAT SOHO LOCATION & ECOMMERCE PRESENCE

CONNECTICUT

• CARRIES SEVERAL DIRECT COMPETITORS

• DRESSES AND SEPARATES FRIENDLY

• YOUNG AND FEMININE FEEL• DVF AND ALICE + OLIVIA ARE GREAT SELLERS

• GIRLY AND PREPPY FEEL WITH EDGY PIECES MIXED IN

• IN BUSINESS FOR 23 YEARS

RHODE ISLAND

• 2 NEWPORT LOCATIONS

• DRESSES/SPECIAL OCCASION FRIENDLY

MASSACHUSETTS

• SWEET AND FEMININE DRESSES• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS ALSO IN CALIFORNIA

• NO BUYER INFO, CONTACT THE STORE FOR INQUIRIES

• DRESSES ARE VERY GUEST OF WEDDING/GRADUATION APPROPRIATE

NEW HAMPSHIRE

• STORES IN PORTLAND, MAINE AND PORTSMOUTH, NEW HAMPSHIRE

• CLASSIC PIECES WITH FEMININE AND GIRLY UPDATES

• GIRLY AND WHIMSICAL AESTHETIC

MAINE

• STORES IN PORTLAND, MAINE AND PORTSMOUTH, NEW HAMPSHIRE

• CLASSIC PIECES WITH FEMININE AND GIRLY UPDATES

OHIO

• RATED ONE OF THE TOP FASHION BOUTIQUES BY CINCINNATI MAGAZINE

• DRESSES AND SEPARATES FRIENDLY

• A+O AND DVF ARE MAJOR BRANDS SOLD• FUN & FLIRTY COCKTAIL DRESSES• ALSO SEPARATES FRIENDLY

MICHIGAN

• CARRIES A LARGE VARIETY OF DESIGNER AND CONTEMPORARY BRANDS, INCLUDING OUR MAJOR COMPETITORS

• FEMININE AND GIRLY AESTHETIC

• SIMILAR PRICE POINTS

• DRESSES AND SEPARATES FRIENDLY

INDIANA

• PROM/BRIDAL FRIENDLY

• YOUNG & WHIMSICAL FEEL

KENTUCKY

• FEMININE PIECES WITH A MODERN TWIST

• WIDE VARIETY OF OUR COMPETITORS

• ALICE + OLIVIA & NICOLE MILLER ARE BEST SELLING BRANDS

• VERY DRESS/SPECIAL OCCASION FRIENDLY

• FOCUSES ON QUALITY AND ORIGINALITY

TENNESSEE

• MODERN SOUTHERN BOUTQIUE

• FULL SERVICE BOUTIQUE CATERING TO WOMEN OF ALL AGES

• “FEMININE, NOT FRILLY”• DRESSES AND SEPARATES FRIENDLY

ALABAMA

• VERY SIMILAR PRICE POINTS TO US• GIRLY, WHIMSICAL DRESSES

• DRESS FRIENDLY (PROM, BRIDAL, ETC.)• VERY CLOSE TO THE UNIVERSITY OF ALABAMA

MISSISSIPPI

• DRESS AND SEPARATES FRIENDLY

• FUN AND GIRLY PIECES

• OCCASION DRESSES

• SEPARATES FRIENDLY

• SWEET & FEMININE DRESSES

• SIMILAR PRICE POINTS

LOUISIANA

• BRICK & MORTAR AND ECOMMERCE PRESENCE

• DRESSES AND SEPARATE FRIENDLY

ARKANSAS

• MODERN AND FEMININE PIECES

• DRESS AND SEPARATES FRIENDLY

• NO BUYER INFORMATION• SIMILAR AESTHETIC• YOUNG, GIRLY FEEL

MISSOURI

• SIMILAR PRICE POINTS

• DRESS AND SEPARATES FRIENDLY

ILLINOIS

• FUN AND FLIRTY COCKTAIL DRESSES

• CATERS TO SPECIAL OCCASION AND EVERYDAY WEAR

• VERY DRESS FRIENDLY• WOULD ALSO BE

SEPARATES FRIENDLY

WISCONSIN

• MODERN AND FEMININE STORE

• DRESSES AND SEPARATES FRIENDLY

MINNESOTA

• TARGET CONSUMER DESCRIBED AS 25-50 YRS OLD

• “ALWAYS LOOKING FOR DRESSES FOR EVENTS”

KANSAS

• FUN AND FLIRTY PARTY DRESSES

• PROM/SPECIAL OCCASION FRIENDLY

• VERY PROM FRIENDLY• MODERN AND GIRLY

• MIX OF CLASSIC FEMININITY AND CONTEMPORARY DESIGN

OKLAHOMA

• THE ULTIMATE FEMININE EXPERIENCE, INCLUDES AN IN STORE SALON

• FUN AND FLIRTY PIECES• DRESSES AND SEPARATES FRIENDLY

TEXAS

• CARRIES SEVERAL OF OUR COMPETITORS

• MODERN, FEMININE AESTHETIC

• YOUNG AND FUN FEEL

• SIMILAR PRICE POINTS

• PROM/FORMAL FRIENDLY

• DRESSES AND SEPARATES FRIENDLY

• SIMILAR PRICE POINTS

NEW MEXICO

• NO BUYER INFORMATION

• DRESSES AND SEPARATES FRIENDLY

COLORADO

• DRESSES AND SEPARATES FRIENDLY

• FEMININE AND GIRLY DRESSES

• CLOSE TO THE UNIVERSITY OF COLORADO

WYOMING

• HAS BEEN FEATURED IN LUCKY, THE NEW YORK TIMES, AND HARPER’S BAZAAR

ARIZONA

• DRESS/SPECIAL OCCASION FRIENDLY

NEVADA

• BESTSELLERS INCLUDE A+O AND DVF• DRESSES AND SEPARATES FRIENDLY

OREGON

• MIX OF DESIGNER AND CONTEMPORARY OFFERINGS

• VERY DRESS FRIENDLY, SEPARATES WOULD SELL AS WELL

WASHINGTON

• SWEET AND FEMININE STYLES

• DRESS FRIENDLY

CALIFORNIA

• FEMININE AESTHETIC• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS IN MENLO PARK AND

BURLINGAME

• DRESS AND SEPARATES FRIENDLY

• SWEET AND FEMININE DRESSES• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS ALSO IN MASSACHUSETTS