Erin Fetherston Domestic Specialty Research
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Transcript of Erin Fetherston Domestic Specialty Research
DOMESTIC SPECIALTY RESEARCH
FLORIDA
• EMPHASIZES FEMININITY• COLORFUL PIECES• GIRLY PRINTS
• SEVERAL GIRLY A+O DRESSES• YOUNG, WHIMSICAL FEEL• ALSO A LOCATION IN MT. BROOK, ALABAMA
• SWEET AND FEMININE DRESSES• SIMILAR PRICE POINTS
• SPA SERVICES PROVIDES THE ULTIMATE FEMININE EXPERIENCE
• SIMPLER DRESSES WOULD DO WELL
• SEPARATES FRIENDLY
• SEPARATES FRIENDLY
GEORGIA
• HAS A BRIDAL BOUTIQUE• CATERS TO PROM SEASON• FEATURED IN LUCKY MAGAZINE, GLAMOUR,
“T”, TOWN AND COUNTRY, & MORE
• UPSCALE WOMEN’S BOUTIQUE WITH A SOUTHERN FLARE
• BOTH DRESSES AND SEPARATES WOULD DO WELL
• SEEM TO BUY SIMILAR SILHOUETTES
• SEPARATES FRIENDLY
SOUTH CAROLINA
• GREAT SELECTION OF PREVALENT DESIGNERS
• DRESSES AND SEPARATES WOULD DO WELL
• PREPPY STYLES (RESORT/PRESPRING 15 WOULD SELL WELL)
• WIDE VARIETY OF BOTH EDGY AND GIRLY PIECES
• DRESSES AND SEPARATES WOULD SELL
• FEMININE AND PREPPY LOOKS• LOWER PRICE POINT DRESSES
NORTH CAROLINA
• PREPPY & FEMININE FEEL• CURRENTLY NO OTHER SPECIALTY DOORS IN GASTONIA
• VERY SUCCESSFUL CONTEMPORARY BOUTIQUE IN RALEIGH• SIMILAR PRICE POINTS• NUORDER PAGE DOES NOT WORK
WEST VIRGINIA
• STORE WEBSITE FEATURES MORE CONTEMPORARY BRANDS, SUCH AS NANETTE LEPORE & BCBG
VIRGINIA
• “ERIN” AESTHETIC• LOCATIONS IN WILLIAMSBURG AND
VIRGINIA BEACH
• LOCATIONS IN RICHMOND, VIRGINIA BEACH, & ROANOKE• IN BUSINESS SINCE 1936• BOTH DRESSES AND SEPARATES FRIENDLY
• SPECIALIZES IN COCKTAIL AND EVENING GOWNS
• WEDDING FRIENDLY• FEMININE AESTHETIC• SECOND LOCATION IN MARYLAND
• LARGE SELECTION OF CONTEMPORARY BRANDS
• APPEALS TO A WIDE DEMOGRAPHIC
• TARGET CONSUMER DESCRIBED AS “COUNTRY CLUB AND COLOR LOVING”
• DRESSES WOULD DO WELL
WASHINGTON, D.C.
• LOCATIONS IN DC AND MARYLAND
• VERY SPECIAL OCCASION FRIENDLY
MARYLAND
• YOUNG, TRENDY VIBE• DRESSES AND SEPARATES
WOULD SELL
• WOULD BE SEPARATES FRIENDLY
• LARGE SELECTION OF BOTH DESIGNER AND CONTEMPORARY BRANDS, INCLUDING OUR COMPETITORS
DELAWARE
• RECOGNIZED BY ELLE AS ONE OF THE TOP 50 BOUTIQUES IN THE NATION
NEW JERSEY
• LOCATIONS IN NJ AND PA• VERY FEMININE-LOOKING BOUTIQUE THAT
HOUSES MANY OF OUR COMPETITORS
• LOCATED IN A VERY WEALTHY AREA OF NJ
• WOULD BE VERY SEPARATES FRIENDLY
• GIRLY AESTHETIC• SIMILAR PRICE POINTS• STORES IN NJ AND PA
• TWO LOCATIONS, ONE IN LONG BRANCH AND ONE IN SEA GIRT
• DRESS AND SEPARATES FRIENDLY
PENNSYLVANIA
• WIDE VARIETY OF COMPETITIVE BRANDS
• DRESS AND SEPARATES FRIENDLY
• CARRIES VERY FEMININE PIECES
• STORES IN PA AND NJ• SEPARATES FRIENDLY
NEW YORK
• CATERS TO THE NORTH OF LONG ISLAND’S ELITE GOLD COAST CUSTOMER
• DRESS AND SEPARATES FRIENDLY
• GLOBAL PRESENCE• SUBSIDIARY OF GAP INC. – BIG BRAND AWARENESS• GREAT SOHO LOCATION & ECOMMERCE PRESENCE
CONNECTICUT
• CARRIES SEVERAL DIRECT COMPETITORS
• DRESSES AND SEPARATES FRIENDLY
• YOUNG AND FEMININE FEEL• DVF AND ALICE + OLIVIA ARE GREAT SELLERS
• GIRLY AND PREPPY FEEL WITH EDGY PIECES MIXED IN
• IN BUSINESS FOR 23 YEARS
RHODE ISLAND
• 2 NEWPORT LOCATIONS
• DRESSES/SPECIAL OCCASION FRIENDLY
MASSACHUSETTS
• SWEET AND FEMININE DRESSES• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS ALSO IN CALIFORNIA
• NO BUYER INFO, CONTACT THE STORE FOR INQUIRIES
• DRESSES ARE VERY GUEST OF WEDDING/GRADUATION APPROPRIATE
NEW HAMPSHIRE
• STORES IN PORTLAND, MAINE AND PORTSMOUTH, NEW HAMPSHIRE
• CLASSIC PIECES WITH FEMININE AND GIRLY UPDATES
• GIRLY AND WHIMSICAL AESTHETIC
MAINE
• STORES IN PORTLAND, MAINE AND PORTSMOUTH, NEW HAMPSHIRE
• CLASSIC PIECES WITH FEMININE AND GIRLY UPDATES
OHIO
• RATED ONE OF THE TOP FASHION BOUTIQUES BY CINCINNATI MAGAZINE
• DRESSES AND SEPARATES FRIENDLY
• A+O AND DVF ARE MAJOR BRANDS SOLD• FUN & FLIRTY COCKTAIL DRESSES• ALSO SEPARATES FRIENDLY
MICHIGAN
• CARRIES A LARGE VARIETY OF DESIGNER AND CONTEMPORARY BRANDS, INCLUDING OUR MAJOR COMPETITORS
• FEMININE AND GIRLY AESTHETIC
• SIMILAR PRICE POINTS
• DRESSES AND SEPARATES FRIENDLY
INDIANA
• PROM/BRIDAL FRIENDLY
• YOUNG & WHIMSICAL FEEL
KENTUCKY
• FEMININE PIECES WITH A MODERN TWIST
• WIDE VARIETY OF OUR COMPETITORS
• ALICE + OLIVIA & NICOLE MILLER ARE BEST SELLING BRANDS
• VERY DRESS/SPECIAL OCCASION FRIENDLY
• FOCUSES ON QUALITY AND ORIGINALITY
TENNESSEE
• MODERN SOUTHERN BOUTQIUE
• FULL SERVICE BOUTIQUE CATERING TO WOMEN OF ALL AGES
• “FEMININE, NOT FRILLY”• DRESSES AND SEPARATES FRIENDLY
ALABAMA
• VERY SIMILAR PRICE POINTS TO US• GIRLY, WHIMSICAL DRESSES
• DRESS FRIENDLY (PROM, BRIDAL, ETC.)• VERY CLOSE TO THE UNIVERSITY OF ALABAMA
MISSISSIPPI
• DRESS AND SEPARATES FRIENDLY
• FUN AND GIRLY PIECES
• OCCASION DRESSES
• SEPARATES FRIENDLY
• SWEET & FEMININE DRESSES
• SIMILAR PRICE POINTS
LOUISIANA
• BRICK & MORTAR AND ECOMMERCE PRESENCE
• DRESSES AND SEPARATE FRIENDLY
ARKANSAS
• MODERN AND FEMININE PIECES
• DRESS AND SEPARATES FRIENDLY
• NO BUYER INFORMATION• SIMILAR AESTHETIC• YOUNG, GIRLY FEEL
MISSOURI
• SIMILAR PRICE POINTS
• DRESS AND SEPARATES FRIENDLY
ILLINOIS
• FUN AND FLIRTY COCKTAIL DRESSES
• CATERS TO SPECIAL OCCASION AND EVERYDAY WEAR
• VERY DRESS FRIENDLY• WOULD ALSO BE
SEPARATES FRIENDLY
WISCONSIN
• MODERN AND FEMININE STORE
• DRESSES AND SEPARATES FRIENDLY
MINNESOTA
• TARGET CONSUMER DESCRIBED AS 25-50 YRS OLD
• “ALWAYS LOOKING FOR DRESSES FOR EVENTS”
KANSAS
• FUN AND FLIRTY PARTY DRESSES
• PROM/SPECIAL OCCASION FRIENDLY
• VERY PROM FRIENDLY• MODERN AND GIRLY
• MIX OF CLASSIC FEMININITY AND CONTEMPORARY DESIGN
OKLAHOMA
• THE ULTIMATE FEMININE EXPERIENCE, INCLUDES AN IN STORE SALON
• FUN AND FLIRTY PIECES• DRESSES AND SEPARATES FRIENDLY
TEXAS
• CARRIES SEVERAL OF OUR COMPETITORS
• MODERN, FEMININE AESTHETIC
• YOUNG AND FUN FEEL
• SIMILAR PRICE POINTS
• PROM/FORMAL FRIENDLY
• DRESSES AND SEPARATES FRIENDLY
• SIMILAR PRICE POINTS
NEW MEXICO
• NO BUYER INFORMATION
• DRESSES AND SEPARATES FRIENDLY
COLORADO
• DRESSES AND SEPARATES FRIENDLY
• FEMININE AND GIRLY DRESSES
• CLOSE TO THE UNIVERSITY OF COLORADO
WYOMING
• HAS BEEN FEATURED IN LUCKY, THE NEW YORK TIMES, AND HARPER’S BAZAAR
ARIZONA
• DRESS/SPECIAL OCCASION FRIENDLY
NEVADA
• BESTSELLERS INCLUDE A+O AND DVF• DRESSES AND SEPARATES FRIENDLY
OREGON
• MIX OF DESIGNER AND CONTEMPORARY OFFERINGS
• VERY DRESS FRIENDLY, SEPARATES WOULD SELL AS WELL
WASHINGTON
• SWEET AND FEMININE STYLES
• DRESS FRIENDLY
CALIFORNIA
• FEMININE AESTHETIC• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS IN MENLO PARK AND
BURLINGAME
• DRESS AND SEPARATES FRIENDLY
• SWEET AND FEMININE DRESSES• DRESS/SPECIAL OCCASION FRIENDLY• LOCATIONS ALSO IN MASSACHUSETTS