EricWoolworthPresidentofBusinessOperationsTheHEATGroup Beginninghis17thseasonwithTheHEATGroupand11that thehelmof theorganizationasPresident,BusinessOperations, EricWoolworth hasmade an indelible impressiononboth theMiamiHEAT andAmericanAirlinesArena.Hisleadershiphashelpedtransformtheorganizationandredefineitscorporateidentity into a customer service and sales drivenmachine that is among the elite in the sports andentertainmentindustry.UnderWoolworth’sdirectiontheHEAThasbeenconsistentlyrecognizedasanNBA leader in customer service, fan entertainment,marketing, sales, and Arena operations, and hasbecome a recognized leader in the South Florida business community.Working side by sidewith PatRiley,Eric’seffortshavemadetheHEATafirst-classorganizationawayfromthecourtasmuchasitisonit.The team’s innovative fan-friendly and flexible renewal programcomplements its very successful andoften imitated in-ArenaS.M.I.L.E.programaimedatexceedingaguest’sexpectationsandcreatinganexcitingexperienceatevents.Theseinitiativeshavebroughtahighlevelofserviceandvaluetoseasonticket holders and guests, as well as a streamlined renewal and playoff payment process whileintroducingnewandexcitingbenefitsforloyalseasonticketholdersandotherluckyfans.Recognizing the power of database marketing, Woolworth turned the company’s focus towardbecoming an early adopter of this technology and quickly capitalized on it. In the past 11 years, theHEAT has compiled one of the richest direct marketing databases in the NBA. The HEAT Group hasbecomeproficient inutilizingthesepowerfulchannelstodeliversalesoffersandnews,nowleadstheNBA in termsof revenuederived fromdatabasemarketing,and leverages theseassets tosupport themarketingeffortsofitsever-expandingcorporatepartnerbase.Mostrecently,theHEAThasbecomeanindustryleaderinbuildingandexploitingalargeandsustainablesocialmediafollowing.Under Woolworth’s guidance, The HEAT Group’s Business Operations Division continues to garneraccolades in a varietyofdisciplines. Success stories for the2010-11 season included theHEATSocialMediaDepartmentgarnering3,605,000Facebookfansand271,000Twitterfollowers,theHEATSeasonTicket ServicesDepartment recording the highest Season Ticket renewal rate in franchise history andoneofthehighestrenewalrates intheNBA,withtheonlinerenewalpercentagerankingamongstthe

topintheLeague,theHEATInternetServicesDepartmentwinningthecovetedNBAWebTrafficAwardforHEAT.comandtheHEATRetailDepartmentrecordingthemostretailsalesintheNBA.Woolworth has been at the forefront of several major capital improvement projects to theAmericanAirlines Arena, which celebrated its 10-year anniversary on December 31, 2009. Upgradesincluded:• The unveiling of MiamiMediaMesh at AmericanAirlines Arena, the first-of-its-kind energy-efficient3,400squarefootdigitalmediafaçade,whichisthelargestdigitalLEDdisplayintheSoutheastregionoftheUnitedStates.•Themulti-milliondollarHighDefinitionupgradeofalldigitalinfrastructureatAmericanAirlinesArenaincludingthecenterhungvideoboard,allbroadcastandproductionequipment,allArenadisplaysandtelevisions, thedigital signagecontrol system,vertical columnaddisplays, corporate sponsor signage,directionalsignage,andconcessionmenuboards.•Thefullycustomizable“experience”fansnowenjoyastheyentertheAmericanAirlinesArenathroughthenewly renovatedBacardiGrandEntrance—anextensive re-brandingproject,which includes state-of-the-artdigitalsignageandgraphicenhancementtailoredtothespecificaudienceofanysingleevent.Woolworth’seffortshavealsofirmlyplantedAmericanAirlinesArenaonthemapofelitevenues,hostingsuchworld-classeventssuchasMadonna,MarcAnthony,BillyJoel,EricClapton,PaulMcCartney,TheRollingStones,U2,LuisMiguel,JustinBieber,HannahMontana/MileyCyrus,Phishandmanyothersthatplaybeforesold-outcrowds.TheArenaalsosecuredthe2004and2005MTVVideoMusicAwards,thefirst two times in the award show’s history it was hosted outside of New York City or Los Angeles.Popular family shows that make annual stops at the Arena include classic favorites Disney On Ice,Wiggles,theHarlemGlobetrottersandtheRB&BBCircus.Woolworth’sprimaryresponsibilityconsistsofdirectingandoverseeingallnon-basketballaspectsoftheorganization from Marketing and Community Affairs to Sales and Service, Human Resources,Merchandising,Finance,EventandArenaOperations,andmore.Hiseffortshavecreatedaprofessionalcuttingedgeatmosphereforboththeemployeesandthecustomers.WoolworthsteadilyclimbedtheranksofTheHEATGroupafterfirstjoiningtheHEATasGeneralCounselin 1995 and a successful legal career in Washington, D.C. His business acumen and key role in thedevelopmentof theAmericanAirlinesArena led tohispromotion toPresident,BusinessOperations inJanuaryof2001.HehadservedasinterimPresidentfromAugustof2000toJanuaryof2001.Woolworth is a cum laude graduate of both Georgetown University and Georgetown University LawCenter.He liveswithhiswife,Jocelyn,theirson,Jackson,andtheirdaughter,Cassidy, inCoralGables.They generously spend their time and resources to assist the community, donating time to severalcharitableorganizations including servingon theBoardsofBigBrothers Big Sisters and theChildren’sCraniofacialAssociationatMiamiChildren’sHospital.