…a truly social business

@NakedWines@grape_escape

What’s next? Where will growth come from?

This is what I thinkThe biggest engine of future growth will be……The Social Business

In four-and-a-bit years, we have…

Acquired 500,000 new customers…

Invested over £40m into independent winemakers

Shipping over 25,000 bottles of wine… a day!

Grew sales by 54% in 2012

And we’re profitable.

While competing against…

Social Business vs Traditional Business

Vicious Circle Virtuous CircleConfrontation CollaborationConsumption CreationCustomer CommunityTransaction RelationshipInvest in sales Invest in talent

How?

Carmen Stevens

- First black woman to graduate from winemaking school in South Africa

- Angels got together to raise £120K in 8 hours

- Her dream came true to be her own boss and make wines under her own name

Katie Jones

- Vandals destroyed her entire white vintage while she was at a wine fair in March

- One month later, 2,500 Angels raised £200k in 5 hours to get her back in business

Rod Easthope

- Chief winemaker at iconic winery Craggy Range

- Best fruit, facilities and tools at his disposal in New Zealand

- Angels got together to raise £140K in 24 hours

Why do we do it?

Vicious Circle Virtuous CircleSuppliers • Screw suppliers into the

ground in search for lower prices

• Pass selling costs onto suppliers

• Invest in suppliers so they can improve quality

• Remove selling costs

Customers • Identify best customers – and then fleece them

• Best deals to best customers

Staff • Outsource, downsize, right-size

• Make all staff shareholders – so that they share in the value they create

Why would people hand over money for a wine they’ve never heard of?

And we’re not alone

We involve our customers in everything we do

Try not selling

•

Tell people the wines they

WON’T like

And finally, could you use…

£100,000

…of free wine to help you sell what you sell?

eamon.fitzgerald@nakedwines.com