Transcript of eOffice presentation foster and partners 2010 03
- eOffice Case Study Foster and Partner 2010 March
- eOffice Vision
- eOffice s vision is to improve the quality of life of
professionals by providing flexible and competitively priced ready
made networked offices , touch down spaces, meeting and conference
facilities in a contemporary and high tech environment in city
centre locations across the UK, and worldwide, in the future
- eOffice The Concept
- eOffice offers beautifully designed, high tech, fully furnished
and serviced offices in city centre locations
- eOffice workspace is based on an open plan environment, or
office neighbourhoods with few wall to wall partitions, where good
aesthetics and design are combined with information-age
technology.
- Main service lines are virtual offices (business address and
telephone answering), hot desking (touch down), fully furnished
office, meeting and conference facilities
- Additional services include administration and online services,
making eOffice a one-stop-shop for start-ups and SMEs
- Strong activities for members, including company visits,
networking events and powerful online communities (faceboook,
linkedin, twitter)
- eOffice centres provide a suitable office solution for small
businesses, start-ups and self-employed, in particular in the
creative, media and technology sectors
- All services are sold online, with an ecommerce platform
- Office Trends
- Decrease in the amount of workspace allocated to
individuals
- Increase in the creation of spaces to support collaborative
work
- Growth in the practice of distributed working
- Growth in the use of technologies to support collaboration,
connectivity and distributed working
- Market
- Office space (serviced offices)
- - Market leader Regus (1000 centres, 135 UK), Servcorp
(Austrialian based, 77 centres) , MWB (UK, 60 centres), The
Executive Office (UK, 30 centres)
- - Very fragmented market, around 2,000 centres in UK
- - Serviced offices offer little differentiation in terms of
design, technology and services
- Conference / meeting rooms
- - Several hotel chains offering conference and meeting
rooms
- - Conference and meeting centres (Etc. Venues, De Vere)
- - Mail Boxes Etc (part of UPS): shipping, postal and business
services , over 4,800 locations worldwide
- - FedEx Office (ex Kinkos): postal services, printing and
office services
- - eReceptionist: telephone number and answering services
- - DaVinci : virtual office operator
- Products / Services
- Virtual Office : business address, mail forwarding, telephone
answering, messaging
- Hot Desking : office access by the hour, with internet
connection, prepaid hot desk hours
- Meeting , Conference Rooms and Videoconferencing: available on
hourly or daily basis
- Serviced Offices : flexible office space for individuals and
companies from 1 to 20 people
- ePA: secretarial services on a prepaid flexible basis
- Membership and networking : access to community portal and
networking events. Calendar function in myeOffice blog integrated
to facebook, linkedin, twitter
- Services : voice, data, mail, fax to email, printing, copying,
secretarial services, stationery, file storage and digital
services
-
-
-
-
- Pricing
- Competitive basic prices and adds on (low cost airline
strategy)
- Different options: basic / premium
- Incentives for prepayment (12+1 foc)
- Start low, build volume and slowly increase prices
- Keep competitive prices, while building volume and add more
services
- PR - Endorsements - Awards
- CNN Coverage 2002 (Design 360)
- BBC Coverage 2003 (Dreamspaces)
- eOffice Soho Finalist FX Awards 2002 and eOffice Manchester
Finalist FX Awards 2006
- eCiffo, Japan (2002): Selected as innovative offices
- IAO (Germany) Office 21 Future of Work, 2003, selected in their
Best Practice Tour
- HSBC Star Award 2004 Finalist
- BCO Innovation Award Overall Winner 2007
- BCO Regional Winner 2007 2008
- RIBA Good Office Design 2009
- Partnerships
- Herman Miller - Case Study 2003
- Kristalia Case Study 2007
- British Library IP Centre
- Nacue (entreprise societies)
- Distribution eOffice 2.0
- Search Engines: Google / Yahoo / Bing
- Business Networks: Linkedin / Twitter
- Social Networks: Facebook, ASmallWorld
- Directories: Gumtree / Primefind / Craigs List
- Surveys: Zoomerang / Survey Monkey
- Blogs: myeOffice.com / eOffice.tv
- Directories encyclopedia: Wikipedia
- Photo Sharing: Picasa / Flickr
- Video Sharing: YouTube / Vimeo
- Virtual Life: Second Life: myeOffice.net
- Competitive Advantages
- Lower property costs. eOffice operates from business centres of
around 10,000 s.f. average (1/3 the size of traditional serviced
offices), hence a lower property cost
- High margin services. More than 50% of eOffice turnover is
derived from high margin services like virtual office, meeting and
conference rooms and videoconferencing and hotdesking, as compared
to traditional full time self contained office space
- High Density. Space efficient benches offer higher density in
self contained offices, while the balance of the office space is
dedicated to open plan workstations, giving higher density and
lower fit out cost.
- Direct Sales . A high percentage of leads come via search
engines (using SEO techniques and pay per click campaigns) cutting
the agent intermediaries
- Selling Points / Benefits to Clients
- City centre locations , next to transport hubs, and leisure and
retail, good quality and representative building
- Creative environment with contemporary design and ergonomic
furniture. Variety of working areas, including large lobby,
break-out areas, quite booths, hot desking / open plan.
- Advanced technology , including wireless broadband, voice
logging-in anywhere, plasma screens and videoconferencing
- Members networking. Registration to myeOffice blog, calendar
and connection via Facebook, Linkedin, Twitter. Regular networking
events called Net Thursday
- Flexibility, scalability and competitive pricing . Price below
market leader, options including virtual, part time and full time,
possibilities of changing options every month and to scale up or
down quickly
- Outstanding customer service . Friendly, attentive and
professional customer service, from administration, sales, front
desk to IT support, fundamental to long-term client retention
- eOffice Client Base
- Virtual Office: start ups and overseas clients, around 500
companies
- Hot Desking: growing market, mostly consultants, SMEs, but also
corporates
- Meeting Rooms: small businesses, creative businesses, large
corporates
- Serviced Offices : mostly start ups, small businesses,
consultants, rep. offices, companies with between 1-20 people
- Networking, membership: 130,000 opt-in email addresses, 50,000
Linkedin contacts, over 10,000 twitter followers, over 1,000
eOffice card members