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Enterprise 2.0 Global

Christopher HireExecutive Director of

Innovation

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2.0 isGlobal

Collaboration

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Global 2.0 – P&G

Proctor & Gamble Loose/tight collaboration network Ideology of collaboration According to P&G manager:

“An idea can come from anywhere in the world. (read ‘web’)”

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Global 2.0 - McDonalds

Not just top down Local product development feeding into chain Coffee developed out of Australia Products from France feeding into USA Localized products, more decentralised

The web feeds all the nodes

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Where?

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USA – Leading

Frisco Bay Area: Home of social networks HP, Palo Alto, Xerox (PARC), Stamford, Apple Web 2.0 technologies Integrating technology into business Fully integrated business models.

See also: Silicon Alley, MIT, Boston

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Spain – encouraging

Low base Building up Enterprise 2.0 Providing infrastructure Encouraging, educating entrepreneurship

State-sponsored, leadership

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Hungary – enabling

Best test labs in Europe for new VOIP/wireless technology

R&D focus Industrial & telecom partners

State Sponsored

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Australia Globally Comparative

Strength: Good at implementing ICT

Weakness: Shortage of business-focussed ICT people Infrastructure: Wireless, Broadband, Govt Tyranny of distance

The Big Opportunity: Asian regional leadership Closer ties to Europe, USA

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Australia ideal for web 2.0

Flatter organizational structure Collaboration New economy

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The Take-away

Web 2.0 will not change all Enterprise. Incremental for most, Internet a bigger disruptor,

a toolkit (Wikis, blogs) Will disrupt media Will disrupt telecommunications Will disrupt ICT Will disrupt education Opportunity for regional leadership

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Global Innovation

The Global Innovation Conversation:International Journal of Innovation and Changewww.2thinknow.com/innovation

Global Innovation Review (2nd edition, Nov 07)ISBN: 978-0980369700 www.2thinknow.com/gir

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Background to

InnovationMORE:

www.2thinknow.com

Structured change to benefit stakeholders.

Definition of innovation 2.4 for business, cities,

government and community.

SOURCE:

A BRIEF DEFINITION OF INNOVATION.

2thinknow predicted in 2007 the current economic crisis including the US September shock event, US recession, and the peak of the ASX stock market in Nov 2007. At the time the voices of greed were still talking up the boom. We used our new proprietary technique of nascent trend analysis to do so. And, good judgment. 2thinknow is a global innovation agency specialising in sharing good original ideas, and profiting from innovation & global trends. To read more  about 2thinknow go to www.2thinknow.com

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Innovation Cities™ 2009:

Global Innovation Agency

Research visits to 40+ cities256 cities classified for innovation.

80 Innovation Agents in 20 countries, And growing.

Online sites read in 1,000+ citiesStarted cities research in 2005, launched 2006

Publisher of the Global Innovation Review

Christopher Hire.The Author.Was a Consultant for. 3 banks. 2 investment banks. 1 ratings agency. 3 property developers. 341+ other organizations. He had worked on data in risk models, financial & analysis systems. Among other things. The author left data consulting. In April 2007. He did this at great cost. Because the system is short-sighted. And unethical. Business can be more than that. So he set-up 2thinknow. And he is author of the Global Innovation Review. He applied his skills to things he believed in. Business models & analysis. To improve places where we live, work & play. Innovation Cities. Trends. Creative Companies. His work for Innovation Cities™ Program has been featured in newspapers like the Boston Globe, NY Times, and from Athens to Rome to Beijing. He lives in Melbourne, Australia.