Enrollment and Educational Services

• CRM (Customer Relationship Management)

• WES (Web Enterprise Services)

Enrollment and Educational Services

What is CRM and WES? Why CRM? - Why Gettysburg? Who does CRM effect? How do we start building a CRM? When do we work on a CRM?

What is CRM and WES?

• Customer relationship management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including the capture, storage and analysis of customer information.

• What are some examples?

Why CRM? - Why Gettysburg?

• Why CRM?Personalized, targeted, timely communication intended to engage key audiences

• Why GettysburgWorks with new Content Management SystemPartnership with Dotmarketing

• Why Now?Our customers expect this level of personalization

Who does CRM effect?

• Prospective Students (EES)

• Current Students (All Divisions)• Faculty (Provost, F& A)• Staff (F& A)• Parents (All Divisions)• Alumni (Development & Alumni

Relations)• Anyone who comes to gettysburg.edu

How do we start building a CRM?

• Build a log in to gettysburg.edu (complete)

• Leverage existing technology (in-progress)

• Build requirements for each audience (in-progress)

• Build core requirements (not started)

When do we work on a CRM?

• Log on to gettysburg.edu – Summer 2006

• WES Summit – Nov 2006• Preliminary work - Jan 2007• Build requirements - Spring 2007• Rollout first functionality – Fall 2007

Questions?