Equal educational opportunities and enrollment patterns of ...
Enrollment and Educational Services
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Transcript of Enrollment and Educational Services
![Page 1: Enrollment and Educational Services](https://reader036.fdocuments.us/reader036/viewer/2022072016/5681318f550346895d97ffff/html5/thumbnails/1.jpg)
Enrollment and Educational Services
• CRM (Customer Relationship Management)
• WES (Web Enterprise Services)
![Page 2: Enrollment and Educational Services](https://reader036.fdocuments.us/reader036/viewer/2022072016/5681318f550346895d97ffff/html5/thumbnails/2.jpg)
Enrollment and Educational Services
What is CRM and WES? Why CRM? - Why Gettysburg? Who does CRM effect? How do we start building a CRM? When do we work on a CRM?
![Page 3: Enrollment and Educational Services](https://reader036.fdocuments.us/reader036/viewer/2022072016/5681318f550346895d97ffff/html5/thumbnails/3.jpg)
What is CRM and WES?
• Customer relationship management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including the capture, storage and analysis of customer information.
• What are some examples?
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Why CRM? - Why Gettysburg?
• Why CRM?Personalized, targeted, timely communication intended to engage key audiences
• Why GettysburgWorks with new Content Management SystemPartnership with Dotmarketing
• Why Now?Our customers expect this level of personalization
![Page 5: Enrollment and Educational Services](https://reader036.fdocuments.us/reader036/viewer/2022072016/5681318f550346895d97ffff/html5/thumbnails/5.jpg)
Who does CRM effect?
• Prospective Students (EES)
• Current Students (All Divisions)• Faculty (Provost, F& A)• Staff (F& A)• Parents (All Divisions)• Alumni (Development & Alumni
Relations)• Anyone who comes to gettysburg.edu
![Page 6: Enrollment and Educational Services](https://reader036.fdocuments.us/reader036/viewer/2022072016/5681318f550346895d97ffff/html5/thumbnails/6.jpg)
How do we start building a CRM?
• Build a log in to gettysburg.edu (complete)
• Leverage existing technology (in-progress)
• Build requirements for each audience (in-progress)
• Build core requirements (not started)
![Page 7: Enrollment and Educational Services](https://reader036.fdocuments.us/reader036/viewer/2022072016/5681318f550346895d97ffff/html5/thumbnails/7.jpg)
When do we work on a CRM?
• Log on to gettysburg.edu – Summer 2006
• WES Summit – Nov 2006• Preliminary work - Jan 2007• Build requirements - Spring 2007• Rollout first functionality – Fall 2007
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Questions?