Post on 24-Jun-2015
description
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
1
Innova've Tourism in Cyprus
Jesse Marsh ANETEL: Larnaca District Development Agency
jesse@atelier.it
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
2
TLL Kypros
• ANETEL, Local authori&es, enterprises, associa&ons, technology SMEs, etc. etc.
• Ac&vi&es in technology-‐related pilots MED/SEE: MedLab, SMILIES…
CIP: PARTERRE…
EARDF LEADER…
Na&onal and Regional programmes
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
3
TLL-‐Kypros structure
WEB 2.0 COLLABORATION
LEVEL
ICT SMEs, Associations, Municipalities, etc.
ForumLarnaca Social Network
MedLab
LarnacaLab Scenarios
SMILIES PARTERRE
STAKEHOLDER COMMUNITY
LEVEL
EU PROJECT
LEVEL
FUTURE INTERNET
LEVEL
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
4
RCM LDA UIP LAZ IM I2BC TRG SIC
Inno-‐SME
Rural Dev
Coastal
Planning
Tourism
MedLab Pilots
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
5
Tourism Living Lab
• What should a Tourism Living Lab do?
• Policy objec&ves Lead to more sustainable tourism
Reinforce local community, highlight culture
• ICT PlaVorms and services Maximum geographical (and marine) coverage
Allow maximum local involvement (digital divide)
• Governance issues LDA as facilitator: users are local establishments and tourists
Network where possible with other experiments
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
6
Community
• Stakeholder partnerships built up from previous INTERREG projects Restaurant owners, hoteliers, rental agencies…
Associa&ons, local councils, agencies…
Ar&sans, fishermen, farmers…
• Thema&c areas iden&fied Natural resources
Fishing
Locust bean industry
Windmills
Mountain villages
Religious sites
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
7
Three experiments
• Co-‐design of tourism services involving community and tourists
• «Angels for Travellers» web-‐based service invented in Naples
• Last-‐minute organisa&on of rela&onal tourism offers (meal, tour, hospitality)
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
8
Co-‐design experiment
• Involve tourists in co-‐designing new tourism products
• Poten&al, current or past visitors launch ideas in ForumLarnaca social network
• One or more local actors accept idea and ini&ate co-‐design project
• Other tourists (pre-‐ during or post-‐trip) and local actors can join co-‐design group
• Par&cipa&ng tourists get free service on arrival to test and evaluate
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
9
ForumLarnaca
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
10
Angels experiment
• Kublai project “Angeli per viaggiatori” hhp://progehokublai.ning.com/group/angelidinapoli
• Local inhabitants interested in accompanying tourists, showing them lesser-‐known monuments, ac&vi&es of daily life, etc.
• Visitors and Angels publish “profiles” – e.g. interested in nature, culture or sea – to match aktudes and points of interest
• Inter-‐cultural learning promo&ng development and pride of place “seeing your own culture through the eyes of strangers”
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
11
angeliperviaggiatori.com
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
12
Last-‐minute experiment
• Tourism services not available on a regular basis: meal at a home, art exhibit opening, concert or performance, fishing trip…
• Tourists subscribe according to category with mobile phone number
• Network detects tourist’s loca&on, sends SMS alerts of up-‐coming services
• Tourists confirm via SMS, service organisers are informed via SMS
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
13
Exploro.cy
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
14
LarnacaLab scenario
• Long-‐term view: Larnaca as a Living Lab
• Evalua&on of scaling-‐up poten&al of pilot scenarios
• Investment ahrac&veness for ICT sector
• Example hypothesis: free zone for radio frequencies
• Evalua&on of impact on sustainable development for Larnaca District
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
15
Strategic Mapping
FOCUSED
GENERIC
STRATEGIC SCOPE
INNOVATION FOCUS
TECHNICAL SOCIAL
SMEs
ICT Lifestyles
Green economy
PERIPHERIA
SMILIES
PARTERRE
MEDLAB
TLL KYPROS
Innova&ve Tourism in Cyprus
Innova&ng 4 Development
Rome 26 January 2011
16
Thank you for your aQen'on
Jesse Marsh ANETEL
Larnaca District Development Agency jesse@atelier.it