Culture and Creativity for Territorial Innovation · Jesse Marsh, ARCA, [email protected]....
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Transcript of Culture and Creativity for Territorial Innovation · Jesse Marsh, ARCA, [email protected]....
CreativeMED Draft Model v2.0 - 16 September 2013 - 1CreativeMED
Project
Culture and Creativityfor Territorial Innovation
The CreativeMED Model
Jesse Marsh, ARCA, [email protected]
CreativeMED Draft Model v2.0 - 16 September 2013 - 2CreativeMED
Project
Integrate emergent results of «soft innovation» projectsto define a new development model
Integrate outcomes of 5 MED experiences
Develop an S3 model for the MED Space
Support the operational definition of «aligned» S3 strategies
Create an S3 framework to help regions develop strategies
Bring experiences of ETC projects to S3 development
Build the conditions for effective uptake
Mobilize local stakeholders in implementation alliances
Identify opportunities for inter-regional networking
CreativeMED Draft Model v2.0 - 16 September 2013 - 3CreativeMED
Project
SMILIES
• Supporting99 innovative start-up ideas
• 2009-2012
• LP ChamberCommerce Rethymnon(GR)
MEDLAB
• Living Labsfor regionaldevelopmentpolicies
• 2009-2012
• LP Region of Central Macedonia (GR)
TEXMEDIN
• Tradition-basedfashion InspirationLabs
• 2010-2013
• LP City of Prato (IT)
CHORD
• Innovative cultural heritageservices
• 2009-2011
• LP Province of Benevento (IT)
SOSTENUTO
• Culture for Economicand Social Innovation
• 2009-2012
• LP AMI of Marseilles(FR)
CreativeMED Draft Model v2.0 - 16 September 2013 - 4CreativeMED
Project
An important innovation in EU policy making
Focus on innovation to address crisis
Policy as a process
Orientation to results
Open, participatory, emergent
Social innovation
«Entrepreneurial discovery»
Place-based approach to specialisation
Regional strengths, macro-regional ecosystems
Linking innovation policy to territorial cohesion
CreativeMED Draft Model v2.0 - 16 September 2013 - 5CreativeMED
Project
New process Policy adaptations
Fraunhofer ISI, 2013
CreativeMED Draft Model v2.0 - 16 September 2013 - 6CreativeMED
Project
Regional«performance» = -Yield on
Capital«Cost» of living(prices, stress...)
Following a conversation with E. Leanza, EIB – JESSICA, 2014
CreativeMED Draft Model v2.0 - 16 September 2013 - 7CreativeMED
Project
Regional«performance» = -Yield on
Capital«Cost» of living(prices, stress...)
Following a conversation with E. Leanza, EIB – JESSICA, 2014
CreativeMED Draft Model v2.0 - 16 September 2013 - 8CreativeMED
Project
Regional«performance» = -Yield on
Capital«Cost» of living(prices, stress...)
Following a conversation with E. Leanza, EIB – JESSICA, 2014
CreativeMED Draft Model v2.0 - 16 September 2013 - 9CreativeMED
Project
Regional«performance» = -Yield on
Capital«Cost» of living(prices, stress...)
Following a conversation with E. Leanza, EIB – JESSICA, 2014
«smart» strategies do both at onceintegrating social and technological innovation
CreativeMED Draft Model v2.0 - 16 September 2013 - 10CreativeMED
Project
Territorial Innovation
Territorial Capital
Enabling dynamics and factors
MEDLAB Project, 2011
CreativeMED Draft Model v2.0 - 16 September 2013 - 11CreativeMED
Project
Territorial Innovation
Territorial Capital
Enabling dynamics and factors
Culture (anthropological)
Creativity (collective)
CreativeMED Draft Model v2.0 - 16 September 2013 - 13CreativeMED
Project
Innovative management of naturalresources for cultural tourism
Participatorygovernance to maintainterritorial«ownership» in the face of globalisation
Expeditio pilot in Kodor, SOSTENUTO Project, 2011
CreativeMED Draft Model v2.0 - 16 September 2013 - 14CreativeMED
Project
Transformationof dilapidatedbuildings intointernationalcultural centre
Leveraging lowcost of buildings, internet basedniche marketing
Cultural Farm Park Pilot, Favara (IT), MEDLAB Project, 2011
CreativeMED Draft Model v2.0 - 16 September 2013 - 15CreativeMED
Project
Re-propositionof ancientGreekPenteconter asshowcase for new materialsand eco-devices
Rowers’ participationexperiencemixing physicalwell-being with learning
Penteconter Pilot, SMILIES Project, 2011
CreativeMED Draft Model v2.0 - 16 September 2013 - 16CreativeMED
Project
Digital library of fashion heritageto inspire youngdesigners
Linkingdesigners with museums and industries for new paths of employment
Design Challenge in Inspiring Lab Prato, TEXMEDIN Project, 2010
CreativeMED Draft Model v2.0 - 16 September 2013 - 17CreativeMED
Project
Exploit vicinityto Seville to create nichetourismexperience
Collaboration between localstakeholders to co-design and market integrated offer
Carmona Pilot, CHORD Project, 2011
CreativeMED Draft Model v2.0 - 16 September 2013 - 18CreativeMED
Project
cultural anchoring
open networked people
innovation mix
collective learning
shared values
CreativeMED Draft Model v2.0 - 16 September 2013 - 19CreativeMED
Project
CollectiveCreativity
Community scale
partnerships
Trans-localsocioeconomic
ecosystems
Territorial
Innovation
CreativeMED Draft Model v2.0 - 16 September 2013 - 20CreativeMED
Project
Strengths
• Climate, authenticity of lifestyles
• Cultural diversity and identity
• Creativity, artisan tradition
• Emergent innovation capacity
Weaknesses
• Outdated infrastructures
• Low trust in public sphere
• Industrial fragmentation
• Dependence on external finance
Opportunities
• Emergent economic models• Value of authenticity
• Immigration
• Maker economy
Threats
• Destructive power of austerity• Regional conflicts
• Vulnerability to climate change
• Cultural homogeneisation
CreativeMED Draft Model v2.0 - 16 September 2013 - 21CreativeMED
Project
Substance
Vision
• Shared regional visions
Policy architecture
• Coherence of actions
Measures
• Direct and indirect actions
Process
Governance
• Engaging social networks
Policy tools
• Innovating funding
Indicators
• Capturing social innovation
CreativeMED Draft Model v2.0 - 16 September 2013 - 23CreativeMED
Project
Territorial Innovation
Territorial Capital
Enabling dynamics and factors
Strategies
Projects
Programmes
POLICY LEARNING
POLICY LEARNING
CreativeMED Draft Model v2.0 - 16 September 2013 - 24CreativeMED
Project
Mediterranean creativity and innovation: transforming regional policy
Amphitheatron of Acropolis Museum, Athens
10° April 2014, 09.00-17.30
Under the aegis of the Greek EU Presidency
Speakers
Key Greek ministries and regions
JTS, IPTS, EU Policy-makers and experts
CreativeMED partners and regions
Key themes
RIS3 planning in Mediterranean regions
Creativity and innovation: the MED dimension
Towards a MED macro region
CreativeMED Draft Model v2.0 - 16 September 2013 - 25CreativeMED
Project
Besnik Mehmeti, Paolo Guarnieri, Lorena Vidas
Municipality of Prato