Enhance Your Online Education Strategy in 90 Days

Marketing

Instruction

ContentThree Steps Proven to

Stimulate Engagement & Pique Learner Interest

Feb. 28, 20132 – 3 p.m. ET

#cpevents

@AaronWolowiec

AaronWolowiec.com

↠ Strategic planning

↠ Identifying relevant content

↠ Effectively marketing programs

↠ Innovative instructional strategies

↠ Wrap-up

Association Strategy

• Extensive interaction with key stakeholders• Present state of the industry• Association’s role within that environment• Implications for the future• Helps staff/board attain a shared vision• Education strategy may be a component• References to digital learning are likely limited

Education Strategy

Elements• Goals• Objectives• Strategies • Tactics

Benefits• Intentionally meet

constituent needs• Appealing/engaging

learning experiences• Improve program

quality/sophistication • Build reputation/buy-in

Poll Questions

• Does your organization have a separate strategic education plan?– Yes– No– I don’t know

• Does your organization have a separate online education strategy?– Yes– No– I don’t know

1. Identifying Relevant Content

• Needs/preferences• Interviews• Focus groups• Program evaluations• Environmental scan • Urgent/emergent• Job analysis• Best practices

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2. Effectively Marketing Programs

• Communication channels

• Multimedia• Branding• Value proposition• Testimonials

• Touch points/ release strategy

• Quality experiences• Differentiation• Sample content• Engage volunteers

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3. Innovative Instructional Strategies

• Engagement• Transference• Poll questions• Chat streams• Bite-size learning• Worksheets• Resources

• Video/webcam• Idea swaps• Content curation• Online community• Social media

integration• Live correspondent

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Marketing

Instruction

Content

Customized Blueprint

• Refine ideas– Action items– Resources– Completion dates

• Implement ideas• Accountability– 30, 60, 90 days

• Evaluate/repeat

Final Thoughts

• Implement new tactics within 90 days • Work smarter, not harder• Leverage/tweak current practice first• Write a separate strategic education plan• Ensure it adequately addresses online

education• Contact me if you require assistance

Aaron D. WolowiecMSA, CAE, CMP, CTA

(616) 710-1891aaron@eventgarde.comwww.eventgarde.com