25 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22

20 Big Ideas for Connecting Digital & Physical @NICOLA_SMITH22

We build too many walls and not enough bridges.

Isaac Newton

IN-HOME IN-STORE OUT OF HOME

ComputerTabletMobile

Connected TVPrint

Connected Products/AppliancesGaming Devices

MobileTouchscreens

KiosksStorefrontsPOP Signage

TabletMobile Wallet

BillboardsMobile

Projection MappingKiosks

DOOH ScreensPrint

The 3 C’s CONTENT - Brands are now content creators and curators; different interaction points offer opportunities for different types of content

CUSTOMIZATION - Personalization of content and messaging can help to create relevant connections; the more relevant, the more impactful

CONTEXT - What are the circumstances in which it makes the most sense for users to interactive with your brand or messaging?

IN-HOME

INTERACTIVE PRINT ADS#1

ONLINE VIDEO CAN PROMOTE PHYSICAL CONTENT

#2

EXPERIMENT WITH DIGITAL PAPER #3

TURN DIGITAL ASPIRATION INTO REAL WORLD INSPIRATION

#4

EXTEND YOUR 30 SECOND SPOT INTO THE DIGITAL SPACE

#5

FROM PHYSICAL CATALOGUE TO MOBILE PURCHASE

#6

IN-STORE

THE NEW ROLE OF RETAIL#7

POP-UP STORES FOR ECOMMERCE

#8

AUGMENT THE DRESSING ROOM EXPERIENCE

#9

DIGITAL “LIKES” = REAL WORLD INFLUENCE

#10

INSTANT “BUY AND TELL”#11

haul |hôl| (noun; verb)a testimonial video, or the act of creating a video that shows off a new purchase; this can be the purchase of a product or service, and is generally shared via social media:

she was so stoked with her fabulous new eye makeup, she couldn’t wait to haul it.

ENABLE SLACKTIVISM#12

OUT OF HOME

AUGMENT THE REAL WORLD #13

CHECK-IN TO REAL WORLD REWARDS

#14

LOCATION, LOCATION, LOCATION

#15

VIRTUAL SHOPPING IN PHYSICAL SPACES

#16

REAL WORLD “LIKING”

#17

EMERGING

ONLINE CREATIVITY = REAL WORLD PRODUCTS

#18

PHYSICAL OBJECTS CONTROL DIGITAL CONTENT

#19

PERSONALIZATION THROUGH 3D PRINTING

#20

Take Aways • Build bridges

• One size does NOT fit all

• Context should drive execution

• Tailor execution to user expectation

• Provide unique utility or experiences

• Reserve budget for experimentation and exploration

THANK YOU!

@NICOLA_SMITH22

CONNECTIVITY DRIVES UTILITY

#21

TURN PHYSICAL SPACES INTO DIGITAL EXPERIENCES

#22

USE DIGITAL TO HELP CUSTOMERS LOOK INSIDE

#23

THE OTHER “MOBILE” DEVICE#24

GAMING CAN SOLVE REAL WORLD PROBLEMS

#25