eNewsletter Tips: Develop a newsletter program that users look forward to getting in their inboxThursday, April 22, 2010

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Webcast “Housekeeping”

• Ask questions throughout the presentation using the “Questions” button at the top of the screen

• All questions will be answered at the end of the presentation

• Please report any technical difficulties to seminars@metricsmarketing.com

• At the end of the presentation, please evaluate the webcast by clicking the “Rate” button at the top of your screen

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Today’s Presenters

Marci Hower Vice President, Interactive Services at Metrics Marketing

Marci has 15 years experience in online direct marketing. Prior to joining Metrics, Marci was a Business Development Manager with a national e-strategy consulting firm. She was also an integral part of growing a start-up company as the General Manager of a Midwest interactive agency.

Marci blends her experience in sales, marketing, design and interactive technologies to help clients such as National City, Kelly Services, Midas, World Market Center and American Greetings create and implement their online strategies. A local thought leader, Marci is honored to be a past president of DMA Cleveland. Marci is a past recipient of Crain's Forty under Forty award, and she is a frequent speaker at events and seminars.

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eNewsletter TipsDevelop a newsletter program that users look forward to getting in their inbox

• The Subscription Process• The Battle for the Inbox• Content & Design • Email is Social• “Unsubscribe” is Not a Dirty Word

The Good, The Bad and The Beautiful: Studies in the Subscription Process

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Subscribing and Unsubscribing

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eNewsletter TipsDevelop a newsletter program that users look forward to getting in their inbox

• The Subscription Process• The Battle for the Inbox• Content & Design • Email is Social• “Unsubscribe” is Not a Dirty Word

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eNewsletter TipsDevelop a newsletter program that users look forward to getting in their inbox

• The Subscription Process• The Battle for the Inbox• Content & Design • Email is Social• “Unsubscribe” is Not a Dirty Word

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Scanability

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eNewsletter TipsDevelop a newsletter program that users look forward to getting in their inbox

• The Subscription Process• The Battle for the Inbox• Content & Design • Email is Social• “Unsubscribe” is Not a Dirty Word

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eNewsletter TipsDevelop a newsletter program that users look forward to getting in their inbox

• The Subscription Process• The Battle for the Inbox• Content & Design • Email is Social• “Unsubscribe” is Not a Dirty Word

Unsubscribe (top or bottom)?

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Questions?

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Other Metrics Marketing Webinars

• Next Webinar: Twitter for BusinessMay 18th, 2010 1:00 PM - 2:00 PM ESTPresenter: Metrics Marketing Group and CoTweetLearn more at http://www.brighttalk.com/webcast/20749

• Other Previously Recorded BrightTalk Webcasts:Automated Triggered Opportunity MarketingPresenter: Todd ThompsonBrightTalk: http://www.brighttalk.com/webcast/5670

Landing Page OptimizationPresenter: Cathy ZapataBrightTalk: http://www.brighttalk.com/webcast/5667

Customer Conversion OptimizationPresenter: Mike KihalekBrightTalk: http://www.brighttalk.com/webcast/5671

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