1© 2012 Alteryx, Inc. Confidential.

Empowering Business Analyst to Deliver Strategic Analytics with Ease

2© 2012 Alteryx, Inc. Confidential.

• What is driving todays business decisions• Challenges of Business Analyst• Traditional Analytic Workflow• Alteryx Strategic Analytics• Demonstration• Conclusion• Questions

Agenda

3© 2012 Alteryx, Inc. Confidential.

What are the most important decisions your company will make next year?

Strategic Planning: where should we put our

next store?

CEO: is this the next, best strategy?

Merchandizing: are we pushing the right products at

each store?

Customers: how can we retain and grow our customer

base?

Product Strategy: do we need to acquire or

partner?

CFO: how can we mitigate risk for new ventures?

Driving more revenue from your existing business

Expanding your business with confidence

4© 2012 Alteryx, Inc. Confidential.

Data, Data, and More Data

Un-Structured Content

Cloud Data

3rd Party

5© 2012 Alteryx, Inc. Confidential.

With More Data, More Responsibility

Decision Maker

Business Analyst

IT & Data Warehouse

Issues

• Multi-step request & delivery process

• specialists for analysis or data integration

• Separate team for reporting• Hope to get it right the first time

Dataset and analytic model request

Business Question

Build specific dataset & analysis

Build specific dataset & analysis

6© 2012 Alteryx, Inc. Confidential.

Analysis Data

Traditional Analytics Workflow is too complex-time consuming

ETL DQ TEXT STAGE SPATIALMODELPREDICTIVE

Tool

s

7© 2012 Alteryx, Inc. Confidential.

Doing Things That Make a Difference

Tool

s

Analysis

Simplification of Analytics

Alteryx Workflow

Data

8© 2012 Alteryx, Inc. Confidential.

Data Integration & Analytic Workflow

Integrate any data source

Inte

gra

te

Rapid design of predictive

analytics with unique spatial understanding

Analyze

App &

Data

All Relevant Data

Enrich

Packaged Market & Customer

Data

9© 2012 Alteryx, Inc. Confidential.

Create, Publish & Run Analytic Apps in Cloud

Analytic Apps

Asse

mble

& P

ublish

Analy

tic A

pp

Private or Public Cloud

Run A

pp

Analytic Output

10© 2012 Alteryx, Inc. Confidential.

What’s Required to Close the Gap

Eliminates manual work in SQL, Excel and Access

Limits the dependency on IT for data access and data

integration

Sophisticated analytics without the programming or wait for

specialists

Don’t want to have to jump from tool to tool

For Business Analysts and Data Artisans

For Business Decision Makers

Consumption environment that fits model for modern

decision making

Simple to use, parameterized analytics

11© 2012 Alteryx, Inc. Confidential.

What’s Required to Close the Gap

Eliminates manual work in SQL, Excel and Access

Limits the dependency on IT for data access and data

integration

Sophisticated analytics without the programming or wait for

specialists

Don’t want to have to jump from tool to tool

For Business Analysts and Data Artisans

For Business Decision Makers

Consumption environment that fits model for modern

decision making

Simple to use, parameterized analytics

12© 2012 Alteryx, Inc. Confidential.

Alteryx Strategic Analytics 8.0

13© 2012 Alteryx, Inc. Confidential.

Next Steps

www.alteryx.com

Learn More or Get the 30-Day Trial:

gallery.alteryx.comVisit the Analytics Gallery:

@alteryx

14© 2012 Alteryx, Inc. Confidential.

“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility

Inspire 2013

Sheraton PhoenixDowntown HotelMarch 5-7, 2013

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Seize the Power of Strategic Analytics

15© 2012 Alteryx, Inc. Confidential.

• Big Data• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Predictive Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data

• Alteryx• Modern Analyst• Alteryx Inspire 2013• Analytics Gallery• Alteryx Gallery• Humanizing Big Data• Matt Madden• Jimmy Garrett

Key Terms