Post on 17-Dec-2015
Empowering advocacy:communicating consumer rights
Luke Upchurch
Consumers International
consumersinternational.org
Grass roots action
Global advocacy
consumersinternational.org
Communication tools
Blurring boundaries
Consumer
Producer
consumersinternational.org
Communication tools
Blurring boundaries
consumer clubs
Communication tools Listserves
Campaign filmsPress outreach
Research publications
Pamphlets
Direct marketing
User-generated
Magazines
branding
Social media
consumersinternational.orgconsumersinternational.org
World Consumer Rights Day, 15 March
consumersinternational.org
Congress: delegate-generated content
consumersinternational.org
consumersinternational.org
Twitter consumer campaigns
consumersinternational.org
Using the internet to get consumers a better deal
Adam Brimo’s Vodafail.com • Winner of CHIOCE
Australia’s Consumer Champion Award 2011
• Attracted 16,000 complaints, national media attention
• Class Action with over 22,000 people
• Vodafone CEO made public apology and promised changes
Carrotmob
consumersinternational.org
consumersinternational.org
Carrotmob
• Uses social media tools to organise consumer campaigns
• Inspires consumers to take action
• Empowers local and grassroots organisation.
consumersinternational.org
Carrotmob
The power of networks
consumersinternational.org
lupchurch@consint.org
consumersinternational.org