Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International...

Empowering advocacy:communicating consumer rights

Luke Upchurch

Consumers International

consumersinternational.org

Grass roots action

Global advocacy


Communication tools

Blurring boundaries

Consumer

Producer


Communication tools

Blurring boundaries

consumer clubs

Communication tools Listserves

Campaign filmsPress outreach

Research publications

Pamphlets

Direct marketing

User-generated

Magazines

branding

Social media

consumersinternational.orgconsumersinternational.org

World Consumer Rights Day, 15 March


Congress: delegate-generated content



Twitter consumer campaigns


Using the internet to get consumers a better deal

Adam Brimo’s Vodafail.com • Winner of CHIOCE

Australia’s Consumer Champion Award 2011

• Attracted 16,000 complaints, national media attention

• Class Action with over 22,000 people

• Vodafone CEO made public apology and promised changes

Carrotmob


• Uses social media tools to organise consumer campaigns

• Inspires consumers to take action

• Empowers local and grassroots organisation.


Carrotmob

The power of networks


[email protected]


Empowering advocacy: communicating consumer rights Luke Upchurch Consumers International...

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